CAMPAIGN AWARDS

Entries must address the following criteria:

1 The Brief (5%)
 

Outline the communications challenge, opportunity or task including the organisation’s goals and objectives and how the campaign was expected to contribute to achieving these outcomes.

2 Research (10%)
 

Explain the research undertaken to understand the issue - for example desk research, interviews, surveys and media audits - and the insights derived from this.

3 SMART Objectives (5%)
 

Provide communications objectives that are Specific, Measurable, Achievable, Relevant and Time-bound.

4 Target Audiences (5%)
 

Identify each target audience and their relevance to the campaign.

5 Communications Strategy (25%)
 

Provide a clear overarching strategy that guided tactical development and execution.

6 Execution (25%)
 

Tell us how the campaign rolled out creatively and tactically linking executional elements back to your umbrella strategy.

7 Results and Impact (25%)
 

Demonstrate how the campaign achieved its goals and SMART objectives.

Do not include Advertising Value Equivalency (AVE) as the PRIA does not support this measure.


INDIVIDUAL AWARDS

Entries must address the following criteria:

1 Achievements (30%)
 

Tell us about you, what gets you up each morning, your strategies for success and key professional achievements during the judging period. Include how you have contributed to your organisation’s success and the development of others within the industry.

2 Body of Work (30%)
 

Detail two/three examples of work during the year that you’re most proud of and your role in its creation and execution.

3 Professional Development (10%)
 

Outline how you have continued your own professional development.

4 Ambitions (10%)
 

Explain your goals for the next 12 months.

5 Testimonials (20%)
 

Provide three testimonials supporting your entry. These may include managers, colleagues, direct reports, clients, media or other stakeholders.

 

STUDENT OF THE YEAR

1 Achievements (30%)
 

Why do you believe you deserve this award? Tell us about you, your passions, strategies for success and key achievements during your studies, including awards or other forms of recognition for exceptional performance.

2 Body of Work (20%)
 

Detail two-three examples of work throughout your studies that you’re most proud of and your role in its development/execution.

3 Professional Development (10%)
 

Outline how you have continued your own professional development outside the university and helped others with theirs.

4 Extracurricular Activity/ Industry Contribution (10%)
 

Tell us how you have contributed to the university, community or industry during your time as a student.

5 Ambitions (10%)
 

Explain your career goals and plans to contribute to the standing of the profession/ industry across the next 5 years.

6 Testimonials (20%)
 

Provide three testimonials supporting your entry. These may include lecturers, The Head of School, industry players, media or other stakeholders.

 

EDUCATOR OF THE YEAR

1 Achievements (30%)
 

Tell us about you, your passions, strategies for success and key achievements during the last 5-10 years of your career, including awards or other forms of recognition for exceptional performance.

2 Body of Work (20%)
 

Detail two-three examples of work during the last 5-10 years that you’re most proud of and your role in its development/execution.

3 Professional Development (10%)
 

Outline how you have continued your own professional development outside the university and helped others with theirs.

4 Extracurricular Activity/ Industry Contribution (10%)
 

Tell us how you have contributed to the university, community or industry during the last 5-10 years, including teaching, scholarly and/or other forms of contribution.

5 Ambitions (10%)
 

Explain your career goals and plans to contribute to the standing of the profession/ industry across the next 5 years.

6 Testimonials (20%)
 

Provide three testimonials supporting your entry. These may include students, colleagues, The Head of School, industry players, media or other stakeholders.


TEAM AWARDS

Entries must address the following criteria:

1 Achievements (25%)
 

Tell us about your team (two or more members), how you’re structured, challenges you faced during the judging period, your strategies for success and key achievements. 

2 Body of Work (25%)
 

Detail two/three pieces of work during the year that you’re most proud of including the brief, insights, strategy, creative, execution and outcomes.

3 Culture and Development (25%)
 

Outline how you attract, retain and develop your team to ensure they reach their 
full potential and love their work.

4 Testimonials (25%)
 

Provide three testimonials supporting your entry. These may include staff, clients, media or other stakeholders.


AGENCY AWARDS

Entries must address the following criteria:

1 Achievements (25%)
 

Tell us about your agency, what makes you unique, your strategies for success and key achievements during the judging period. 

2 Body of Work (25%)
 

Detail two/three pieces of work during the year that you’re most proud of including the brief, insights, strategy, creative, execution and outcomes.

3 Business and Financial Performance (25%)
 

Outline your business and financial performance during the year with a statement from your head of finance or accountant endorsing its accuracy.

4 Testimonials (25%
 

Provide three testimonials supporting your entry. These may include staff, clients, media or other stakeholders.