2020 GTA Winners

2020 Winners

National Campaign of the Year

PLATINUM - Bathroom Beats, Urban Utilities

Excellence in Measurement and Evaluation

PLATINUM - bcu depends on you: the merger with P&N Bank, Cole Lawson Communications

The President Award 2020

Honorary Recipient - Chris Savage

B2B Campaign

  • GOLD - Six Feet Office and the post COVID-19 return to the office, Cushman & Wakefield

  • SILVER - Time for a pay - check?, Campaignlab

  •  BRONZE - Klarna - We Wear Australian, The Mint Partners

Community Relations and Engagement

  • GOLD - Yarra Waste Revolution, Ellis Jones

  • SILVER - Police Assistance Line and Online Reporting, Victoria Police

  • BRONZE - Child eSafety campaign, Leverage PR

Consumer Campaign - Product

  • GOLD - The World’s First 5G Mobile Hotel, Campaignlab

  • SILVER - Finder app, Finder

  • BRONZE - WOWTech, P4 Group

Consumer Campaign – Service

  • GOLD - Revisit Perth, We're Open, Hunter Communications

  • SILVER - Prawns with Purpose - Marine Stewardship Council (MSC), History Will Be Kind

  • BRONZE - Police Assistance Line and Online Reporting, Victoria Police

Corporate Reputation Management Campaign

  • SILVER - Transport for NSW for Slothie

  • BRONZE - Mc Arthur River Mine Community Workforce, Mc Arthur River Mining

Crisis and Issues Management Campaign

  • GOLD - Panic in the aisles: Reassuring Australians during a global pandemic, Coles

  • SILVER - Preventing Ibuprofen panic during a Pandemic: Export Issues Management when the 'Experts' get it wrong, Dec PR

  • BRONZE - L'Oreal #Don'tRiskIt Campaign, Sefiani Communications Group

Digital, Social and/or Content Campaign

  • GOLD - nbn Scams Awareness, Herd MSL

  • SILVER - GLAD "What's Your Different?", FORWARD Agency

  • BRONZE - NIVEA #SKINSIGHTS, FORWARD Agency

Experiential or Activation Campaign

  • GOLD - Bathroom Beats, Urban Utilities

  • SILVER - Powerhouse Parramatta – engaging during COVID-19', Aurecon

  • BRONZE - Driving Sales for the Corbett Collective during COVID, Cole Lawson Communications + Ruby 6

Financial Communications Campaign

  • GOLD - bcu depends on you: the merger with P&N Bank, Cole Lawson Communications

Government Sponsored Campaign

  • GOLD - Drought Awareness Campaign, Sydney Water

  • SILVER - "Buy Regional" drought support campaign, NSW Government

  • SILVER - Plan Your Vote: communicating compulsory voting in a time of global pandemic, Australian Electoral Commission (AEC)

  • BRONZE - 2019 Prime Minister's Prize for Science, Porter Novelli    

Health Campaign

  • GOLD - Alcohol and Drug Foundation – You Haven't Been Drinking Alone, Icon Agency

  • SILVER - DRY JULY 2019, FORWARD Agency

  • BRONZE - AbbVie and Red Havas – Translating HS

Influencer Campaign

  • GOLD - High Voltage Can Jump - Queensland Rail, Queensland Rail

  • SILVER - Starbucks By Nespresso Launch, FORWARD Agency

  • BRONZE - Eden Gardens Plant Drive Thru, LBPR

  • BRONZE - UNCLE TOBYS OATS #BakeAnzacBiscuits, FORWARD Agency

Integrated Marketing and Communication Campaign

  • GOLD - "bcu depends on you": the merger with P&N Bank, Cole Lawson Communications

  • SILVER - Bathroom Beats, Urban Utilities

  • BRONZE - #FINISHWATERWASTE, Dec PR

  • BRONZE - AAMI Crash Index, Suncorp

  • BRONZE - #NoPanicPeriod, The Impact Agency

Internal Communication Campaign

  • GOLD - When ‘Safety Fails’ - Turnings don’ts into do’s, Virgin Australia

  • BRONZE - Bringing "Insurance the Suncorp Way" to life, Suncorp Group

Media Relations Campaign

  • GOLD - Raising the profile and credibility of CrowdStrike through the Australian media, Sefiani Communications Group

  • SILVER - DRY JULY 2019, FORWARD Agency

  • BRONZE - Fitness Australia - Keep on Moving, P4 Group

PR-Led Brand Partnership Campaign

  • BRONZE - Cheetos Flamin' Hot Campaign 2019, Porter Novelli

Pro Bono Campaigns

  • GOLD - Dolly's Dream - Are your words doing damage?, Cox Inall Change

  • BRONZE - National Bushfire Register: Conservation Volunteers Australia, Provocate

Public Affairs and Advocacy Campaign

  • GOLD - Battleplan for Queensland Local Communities, Local Government Association of Queensland

  • SILVER - "Set your phone then leave it alone", RACQ

  • BRONZE - National Bushfire Register: Conversation Volunteers Australia, Provocate

Regional Communications Campaign

  • GOLD - The Country Pub Project, Herd MSL

  • GOLD - McArthur River Mine Community Workforce, Mcarthur River Mining

  • SILVER - "Buy Regional" drought support campaign, NSW Government

  • BRONZE - Driving Change: Ensuring Cancer Patients Got To Transport During COVID-19, Cancer Council NSW

Research/Data-Driven Campaign

  • BRONZE - Save Private Health From Itself: Medical Technology Association of Australia, Provocate

Small Budget Campaign of the Year

  • GOLD - Bathroom Beats, Urban Utilities

  • SILVER - East Arnhem Live, Herd MSL

  • BRONZE - One Less Present, Act for Kids

Thought Leadership Campaign

  • GOLD - Alcohol and Drug Foundation – You Haven't Been Drinking Alone, Icon Agency

  • SILVER - Six Feet Office and the post COVID-19 return to the office, Cushman & Wakefield

Agency of the Year - Large

  • GOLD - Sling & Stone

  • SILVER - Herd MSL

  • BRONZE - THINK HQ

 Agency of the Year – Medium-Sized

  • GOLD - Aruga

  • GOLD - Sauce Communications

  • SILVER - CampaignLab

  • BRONZE - History Will Be Kind

Agency of the Year – Small/Boutique

  • GOLD - LBPR

  • SILVER - Hunter Communications

  • BRONZE - C7EVEN

Agency Team of the Year

  • GOLD - Sauce Communications

  • SILVER - Elevate Communication

  • BRONZE - FORWARD Agency

In-House Agency of the Year

  • GOLD - Destination NSW

  • SILVER - Woolworths Group External Communications Team

  • BRONZE - Menulog PR Team

  • BRONZE - Finder AU PR team

PRIA Educator of the Year

  • BRONZE - Dr Nicole Bridges, Western Sydney University

Emerging Leader of the Year  

  • GOLD - Olivia Van Dalsen, Elevate Communication

  • SILVER - Maya Ivanovic, Palin Communications

  • BRONZE - Maddie Page, Porter Novelli

Leader of the Year

  • GOLD - Jen Sharpe, Think HQ

  • SILVER - Chris Savage, The Savage Company

  • BRONZE - Liane Gawne, Sauce Communications

Professional of the Year

  • GOLD - Lisa Brown, Menulog

  • SILVER - Nicole Moody, Hunter Communications

  • SILVER - Alana Monaghan, Mills Wilson

  • BRONZE - Ellen Marshall, Cancer Council NSW

Student of the Year

  • GOLD - Nikkie Shike, Bond University

  • GOLD - Lily Kennedy, Queensland University Of Technology

  • BRONZE - Stephanie Dawson, Murdoch University