2020 GTA Shortlist



B2B Campaign

  • More than a venue! - International Convention Centre Sydney (ICC) Sydney), History Will Be Kind

  • Klarna - WeWearAustralian, The Mint Partners

  • Time for a pay check?, Campaignlab

  • Six Feet Office and the post COVID-19 return to the office, Cushman & Wakefield

Community Relations and Engagment

  • Reframing Rare, Viva! Communications

  • SENSE Spaces – A student-led digital event, University Of Wollongong

  • TfNSW North Sydney Wharf upgrade: connecting community to create equitable access to public transport,  Aurecon

  • IMB Bank Community Foundation, Blue Planet Public Relations

  • Child eSafety campaign, Leverage Pr

  • Police Assistance Line and Online Reporting, Victoria Police

  • Yarra Waste Revolution, Ellis Jones

Consumer Campaign - Product

  • Klarna - Get What You Really Love, The Mint Partners

  • WOWTech Campaign Submission - P4 Group,  P4 Group

  • Finder app - Consumer Campaign (Product), Finder

  • The World’s First 5G Mobile Hotel, Campaignlab

Consumer Campaign – Service

  • Police Assistance Line and Online Reporting, Victoria Police

  • Prawns with Purpose - Marine Stewardship Council (MSC), History Will Be Kind

  • Revisit Perth, We're Open, Hunter Communications

Corporate Reputation Management Campaign

  • McArthur River Mine Community Workforce, Mcarthur River Mining

  • Slothie, Transport For Nsw

Crisis and Issues Management Campaign

  • Metro Trains COVID-19 crisis comms,  Metro Trains Melbourne

  • Save Private Health From Itself: Medical Technology Association of Australia, Provocate

  • Highway emergency, Urban Utilities

  • L'Oreal #Don'tRiskIt Campaign, Sefiani Communications Group

  • Preventing Ibuprofen panic during a Pandemic: Export Issues Management when the 'Experts' get it wrong, Dec PR

  • Panic in the aisles: Reassuring Australians during a global pandemic, Coles

Digital, Social and/or Content Campaign

  • The AbbVie Discovery Series, Abbvie

  • Wollongong #pressplay, LBPR

  • NIVEA #SKINSIGHTS, FORWARD Agency

  • GLAD "What's Your Different?", FORWARD Agency

  • nbn Scams Awareness, Herd MSL

Experiential or Activation Campaign

  • Destination NSW’s Virtual #LoveNSW Media Workshops Campaign, Destination NSW

  • AFCA Financial Fairness Roadshow, Think HQ

  • Driving Sales during COVID, Cole Lawson Communications

  • Powerhouse Parramatta – engaging during COVID-19, Aurecon

  • Bathroom Beats, Urban Utilities

Financial Communications Campaign

  • Launching Australia's first fintech unicorn, Cannings Strategic Communications

  • JANA – Unleashing the sleeping giant of investment consulting, Icon Agency

  • bcu depends on you: the merger with P&N Bank, Cole Lawson Communications

Government Sponsored Campaign

  • Take2STEM for WA Department of Jobs, Tourism, Science and Innovation, CGM Communications

  • Energy Affordability Training Partnership, Ellis Jones

  • Victorian Seniors Festival 2019, Porter Novelli

  • 2019 Prime Minister's Prizes for Science, Porter Novelli    

  • "Buy Regional" drought support campaign, Nsw Government

  • Plan Your Vote: communicating compulsory voting in a time of global pandemic,Australian Electoral Commission (AEC)

  • Drought Awareness Campaign, Sydney Water

Health Campaign

  • Collaboration for Access to Live-Saving Innovative Cancer Treatment, Cube Public Relations

  • AbbVie and Red Havas – Translating HS, Abbvie

  • DRY JULY 2019, FORWARD Agency

  • Alcohol and Drug Foundation – You Haven't Been Drinking Alone (Health), Icon Agency

Influencer Campaign

  • GLAD "What's Your Different?", FORWARD Agency

  • The Reckoning: Cancer Council NSW x Nat’s What I Reckon, Cancer Council Nsw

  • Eden Gardens Plant Drive Thru, LBPR

  • UNCLE TOBYS OATS #BakeAnzacBiscuits, FORWARD Agency

  • Starbucks By Nespresso Launch, FORWARD Agency

  • High Voltage Can Jump - Queensland Rail, Queensland Rail

Integrated Marketing and Communication Campaign

  • "Buy Regional" drought support campaign, Nsw Government

  • Getting Aussies to try Heinz Plant Proteinz, Society

  • Menulog Snoop Integrated Campaign, Finchco Agency

  • Klarna Get What I Love Music Video, The Mint Partners

  • The World’s First 5G Mobile Hotel, Campaignlab

  • #FINISHWATERWASTE, Dec PR

  • AAMI Crash Index, Suncorp

  • #NoPanicPeriod, The Impact Agency

  • Bathroom Beats, Urban Utilities

  • "bcu depends on you": the merger with P&N Bank,Cole Lawson Communications

Internal Communication Campaign

  • ING Diversity and Inclusion Week, ING Australia

  • Bringing "Insurance the Suncorp Way" to life, Suncorp Group

  • When ‘Safety Fails’ - Turnings don’ts into do’s, Virgin Australia

Media Relations Campaign

  • Guide Dogs Australia Zoom,Keep Left

  • Healthy Sewers, SA Water

  • Save Private Health From Itself: Medical Technology Association of Australia, Provocate

  • Turning Points (WSPD19): Suicide Prevention Australia, Provocate

  • Destination NSW’s Love NSW Reboot 2020 Media Relations Campaign, Destination NSW

  • Fitness Australia Keep on Moving, P4 Group

  • DRY JULY 2019, FORWARD Agency

  • Raising the profile and credibility of CrowdStrike through the Australian media, Sefiani Communications Group

PR-Led Brand Partnership Campaign

  • Cheetos Flamin' Hot Campaign 2019, Porter Novelli

Pro Bono Campaigns

  • Act for Kids: One Less Present, Elevate Communication

  • National Bushfire Register: Conservation Volunteers Australia, Provocate

  • Dolly's Dream - Are your words doing damage?, Cox Inall Change

Public Affairs and Advocacy Campaign

  • National Bushfire Register: Conversation Volunteers Australia, Provocate

  • RACQ - Set your phone then leave it alone, Racq

  • Battleplan for Queensland Local Communities, Local Government Association Of Queensland

Regional Communications Campaign

  • Driving Change: Ensuring Cancer Patients Got To Transport During COVID-19, Cancer Council Nsw

  • "Buy Regional" drought support campaign, Nsw Government

  • The Country Pub Project, Herd MSL

  • McArthur River Mine Community Workforce,Mcarthur River Mining

Research/Data-Driven Campaign

  • Save Private Health From Itself: Medical Technology Association of Australia, Provocate

Small Budget Campaign of the Year

  • Turning Points (WSPD19): Suicide Prevention Australia, Provocate

  • Excellent eggs – handle them safely, Food Safety Information Council

  • River Murray International Dark Sky PR Campaign, Commshake Media + Engagement

  • One Less Present, Act for Kids

  • East Arnhem Live, Herd MSL

  • Bathroom Beats, Urban Utilities

Thought Leadership Campaign

  • Six Feet Office and the post COVID-19 return to the office, Cushman & Wakefield

  • Alcohol and Drug Foundation – You Haven't Been Drinking Alone, Icon Agency

Agency of the Year - Large

  • Think HQ

  • Herd MSL

  • Sling & Stone

 Agency of the Year – Medium-Sized

  • The Mint Partners

  • True North Strategic Communication

  • Cube

  • Elevate Communication

  • FORWARD Agency

  • History Will Be Kind

  • CampaignLab

  • Aruga

  • Sauce Communications

Agency of the Year – Small/Boutique

  • Commshake Media + Engagement 

  • Fifty Acres

  • The LKB Agency

  • SOCIETY

  • Palin Communications

  • POPCOM

  • VIVA! Communications 

  • Provocate

  • C7EVEN

  • Hunter Communications

  • LBPR

Agency Team of the Year

  • FORWARD Agency

  • Elevate Communication

  • Sauce Communications

In-House Agency of the Year

  • Menulog PR Team

  • Finder AU PR team

  • Woolworths Group External Communications Team

  • Destination NSW’s PR and Visiting Media team

PRIA Educator of the Year

  • Dr Nicole Bridges, Western Sydney University

Emerging Leader of the Year  

  • Luke Duff,  Aurecon

  • Sevasti Laouris, True North Strategic Communication

  • Bella Poidevin, VIVA! Communications

  • Maddie Page, Porter Novelli

  • Maya Ivanovic, Palin Communications

  • Olivia Van Dalsen, Elevate Communication

Leader of the Year

  • Liane Gawne, Director, Sauce Communications

  • Chris Savage, The Savage Company

  • Jen Sharpe, Think HQ

Professional of the Year

  • Ellen Marshall, Cancer Council Nsw

  • Nicole Moody, Hunter Communications

  • Alana Monaghan,  Mills Wilson

  • Lisa Brown, Menulog 

Student of the Year

  • Stephanie Dawson, Murdoch University

  • Lily Kennedy, Queensland University Of Technology

  • Nikkie Shike, Queensland Parliament