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Building your personal brand | How to stand out from the FLOC

As communication professionals, how we appear to the world is important in helping us to build relationships, become a thought leader and ultimately grow our career.


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Australia’s communication industry | Navigating the new workplace and a sustainable career

COVID-19 has challenged all organisations to adapt to remote and virtual workplaces. For those with ongoing work, the lock-down has required rapid adaption to working from home, video-conferencing and a halt to physical events, travel and many normal workplace practices.

The economic outlook is uncertain – and both workers and employers are navigating what the future workplace will look like in terms of both team structures, work practices and in-sourced/outsourced requirements.


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What you need to know about the Uluru Statement from the Heart

The Uluru Statement from the Heart was released in May 2017, and represents a national Indigenous consensus position on Indigenous constitutional reform which was drafted after 250 Aboriginal and Torres Strait Islander delegates came together for a three-day constitutional convention. The statement also followed 13 regional dialogues held around Australia during a year-long consultation process. The Uluru Statement from the Heart calls for the establishment of a First Nations Voice enshrined in the Constitution as a priority for constitutional change, requiring a referendum.


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Global Pulse Check

Ellen Gunning’s business, the PR Training Academy, is a platform providing online training to PR professionals globally. As an international speaker and businesswoman, she needs to stay on top of PR trends. As a media commentator and author of industry textbooks, it is vital for her to have a finger on the pulse of the communications world. With over 30 years in the PR business, Ellen keeps a close eye on what is happening in each of the different PR markets around the globe.


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Mental Health and Wellbeing | Supporting you, your teams and communities

There has never been a more important time in both our lives and careers where our professional skills, intent and energy are in such high demand. 

In this webinar, National President Leigh McClusky will be joined by a panel of mental health experts and supporters who will take a peek behind the professional curtain to touch on the realities of looking after yourself, your colleagues and our wider communities from a mental health and suicide prevention perspective. 


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Working in PR in a COVID-19 world | The 'new' new for employees and employers

COVID-19 has – and will – change the way we work for the foreseeable future.


But as an employee, what rights do you have as your previously normal way of working is asked - or forced - to change?


As an employer, with potentially tough decisions to be faced, what are your legal and ethical obligations to your staff?


What’s negotiable, what’s law and what’s the difference?


Principal of law firm Inside Eagles, Amy Carr joins Leigh McClusky to discuss the ‘new’ new for PR employees and employers.


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PRIA/RCG Government Session | Crisis Communication

The Public Relations Institute of Australia (PRIA) and the Registered Consultancy Group (RCG) are coming together to host a crisis communications session via Zoom with federal government departments.


The purpose: To showcase best case crisis communications examples, and discuss real issues relating to Government communication of the COVID-19 crisis. 


You will listen to presentations from Jo Scard (Fifty Acres), Annabelle Warren (Primary PR), Phil Trenbath (The Mark Agency), Jane Hutton (Thrive PR), Melanie Wilkinson (Fenton) and other agencies such as Porter Novelli and BlueChip Communications..


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Creating great video and audio content from your living room

Great content is at the heart of many public relations campaigns in 2020, but how do you create great content when most of your talent is stuck on their couch or kitchen table?


Join three leading producers as we discuss how content production is evolving and adapting to meet the challenges of creating content during the COVID-19 lockdown.


They'll share examples of brands doing it well, handy production tips to get your next content series off the ground and how to use content to communicate effectively with individuals and businesses affected by COVID-19.


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Covid-19 and a recession ahead | A crisis or opportunity for the PR industry?

PRIA Fellow and industry leader Chris Savage shares insights on how PR agencies and executives need to adapt to survive and thrive the Covid-19 impact on business, and the economic recession ahead. His deep connections across the PR industry and broader communications scene have clarified distinct likely PR industry ‘winners and losers’ from the changes happening to business. He will also share tools, tactics and tips of how PR agencies and executives can innovate, and fast, to take competitive advantage in this time of crisis.


SPEAKER DETAILS


Currently chairman of six creative communications agencies, including three PR specialty firms, Savage is a former Asia Pacific chairman of Burson-Marsteller, co-founder of a top three financial relations PR firm, and the architect and first employee of what became and remains today the largest PR group in Australia, OPR. Savage also served for almost a decade as chief operating officer of STW Group (now WPP aunz), where he was responsible for $300 million of revenue from PR, design, activation and other non-advertising companies in the group.


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Why Digital PR is fundamental to your PR/Comms survival in a post COVID-19 world

The last few weeks have seen an unprecedented global situation unfold that has changed our world forever.


Not only has this pandemic had a wide-reaching and immediate impact on both people and businesses world-wide, COVID-19 is also a catalyst that will transform the way we communicate with our audiences.


With social distancing pushing people’s reliance on digital to new heights, audiences have adapted quickly and are now more in control of what and how they consume information than ever before. Traditional PR and Marketing no longer cut it. This, coupled with a stretched media industry, means we now need to pivot and go wider with our work, beyond traditional PR, or risk being left behind.


This is not just a standard webinar that covers the fundamentals of managing a crisis. This webinar will discuss the current risks this situation poses to our industry and how Digital PR can help you evolve your work to secure a more successful future. 


It will also give you key insights into how to navigate the challenging weeks and months ahead for your brand/clients through an imminent recession and beyond with a more sophisticated Digital PR proposition.  


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Media in the new normal of COVID-19

The COVID-19 crisis has changed every aspect of our lives, and this has been especially true for the media, who have rapidly pivoted to remote guests, phone interviews and socially-distanced press conferences. The speed and intensity of the crisis has also created wall-to-wall COVID-19 coverage, as every sector of the economy has been impacted. 


Together, this has created a shift in the working relationships of journalists and public relations professionals as everyone seeks to adapt to the new normal.


Join Erin Bouda, Supervising Producer at Weekend Today, Michelle Stephenson, National News Director at Nova and Aleks Vickovich, Wealth Editor at the Australian Financial Review in discussion with Brian Olson, Director at Blend Public Relations as they discuss this shift, the new best practice in working with print, broadcast and radio journalists and what the future looks like for journalism after the crisis passes. 


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Fires, floods and now COVID-19 | A look behind the crisis communication frontline

As Australia deals with one disaster after another, what have been the communication challenges and the lessons learnt?


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Measuring up | Using the current crisis as a catalyst to demonstrate PR’s value to organisations

Flatten the curve. Stop the spread – stay 1.5 metres apart. Daily updates showing deaths, new cases and recoveries. 


While COVID-19 has struck panic and fear into many, data, charts and clear communication are providing comfort to people in their loungerooms and online trying to understand the impact of the global pandemic. 


What does or could COVID-19 mean as a disruptor for public relations professionals and communicators? Could it be the profession’s big “AHA” moment – when we finally embrace the opportunity and the need to prove our value?


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Connecting with older Australians

Older Australians are one of the largest audiences for communicators, and one of the least well understood. In this entertaining and educational seminar, TEDx Speaker Dr Catherine Rickwood will challenge your assumptions around older Australians and encourage a better form of communication with this critical audience. 


Through a series of interactive exercises and breakout sessions, participants will understand more about the stereotypical older Australian, what they like and dislike as well as appropriate communication strategies for this group during a time when more people than ever are attempting to connect with them. 


This webinar is a must for communicators who are seeking to engage older Australians through their public relations activities. 


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How some corporates turned lemons into lemonade

RCG Chair, Lisa Portolan and our guest panellists will be talking about some of the difficult times corporates have recently faced during Covid-19 but pivoting our dialogue towards the wins. 


How did some organisations digitally transform, communicate more authentically with their stakeholders, clients, staff and colleagues, or give back to the community? What were the stories of ingenuity and innovation for large-scale corporates and what insights and learnings can be gleaned from this, that businesses today can apply to their own organisation.


Panellists will have 15 minutes each to showcase a case study which demonstrates an innovative or ingenious communications project rolled out by their business during Covid-19 and will be asked follow-up questions by the discussant and also receive questions be moderated from the audience.


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Behind the scenes with (off the) TalkTrack on the government changes to higher education

Join Shane Allison, CEO of Public Address and the co-host of (off the) TalkTrack, Mylan Vu, founder of Vu Consulting, Leigh McClusky, PRIA National President and Richard Brett, CEO of opr for a special behind-the-scenes webinar of the recording of an episode of (off the) TalkTrack being broadcast on Thursday, 9 July at 2:00pm AEST.


This week they're diving into the question of why Dan Tehan, the Education Minister, wants an agriculture graduate writing his press release, the future of communications degrees and the impact on the profession as a result of the costs of an arts degree going up by 113%.


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When PR & Influencer Marketing come together | How an integrated campaign can deliver real results

Over the past few years, influencer marketing and social media advertising have increasingly become a significant part of any brand strategy. Whilst these less traditional methods have given more options for brands to choose from when marketing their business, it’s when they integrate seamlessly that real results can be seen.


In this webinar, the team from the AIMCo’s Guiding Council together with PRIA’s own Lisa Portolan present current trends within the influencer marketing space, the challenges, expectations and limitations and how PR professionals can negotiate and develop campaigns and partner with their clients to make the most of traditional PR amplified by the opportunities that influencer marketing has to offer.


The session will also cover the role of AIMCo, the impact of COVID19 on influencer marketing and the future of influencer marketing in specific sectors including Government.


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COVID-19 and PR practitioners working from home – Now we’re in it, how do we get through it?

How do you make the transition into effectively working from home? 


How do you stay motivated and connected with your team mates and clients?


What are some of the tools and platforms available to keep you working at your optimum?


And in this newly isolated work environment, how do you look after your mental health and resilience, and that of your teammates or employees? 


Susan Redden Makatoa, Group Managing Director at Edelman, and Marc Bryant, Business Development Manager at Livingworks, joins Leigh McClusky to discuss the challenges of a disrupted working environment and the resources available to you and your team.


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Managing capital and cash in a crisis | Financial implications of crises for PR

Chair of the RCG, Lisa Portolan, conducts a Q&A session with Kim Stewart-Smith, Managing Director at Stewart and Smith Advisory.


Stewart-Smith is an experienced business leader with a background in both progressional services and commerce. She has a strong consulting background, and has previously been a CEO, COO, and CFO.


The session will focus on managing capital in a business crisis, with a key focus on protecting staff and addressing liquidity.


We will discuss how organisations should be adapting, the importance of a good CFO and what a healthy balance sheet looks like during a crisis.


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