Golden Target Awards - Finalists 2017


- The Finalists -

The Public Relations Institute of Australia (PRIA) has held a series of State Award Ceremonies across the country over the past week as part of the 2017 Golden Target Awards program, the longest running and most prestigious Awards program in the Australian public relations and communication industry.

Anne Howard, Chief Executive Officer of the PRIA said, “The State Awards ceremonies are tremendously exciting and give us a glimpse into what the competition is going to be like at the National Golden Target Awards Finals.”

National winners will be announced at a glittering event on November 9 2017 in the Northern Foyer of the iconic Sydney Opera House. MC Shane Jacobson (host of hit television show ‘Little Big Shots’) will compere the evening and announce the nation’s best-of-the-best campaigns, individuals, teams and consultancies.

All winners and highly commended entrants at the state level go on to compete at the National Awards. All who work in the PR, communication, marketing, media and relation industries are encouraged to attend. Tickets are available both for the National Golden Target Awards Ceremony and PRIA National Conference now.

Please find the full list of the 2017 state winners below.

CAMPAIGN AWARDS

Advocacy and Public Affairs Campaign

NSW - WINNER - Justice for Kids campaign: Essential

QLD – WINNER - Reverse the cuts: Community Legal Centres Queensland

VIC – WINNER - Two Years are Better Than One: Mitchell Institute at Victoria University

WA – WINNER - State Election Payroll Tax Campaign: Chamber of Commerce and Industry of Western Australia

NSW – HIGHLY COMMENDED - Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani

Business-to-Business Campaign

NSW - WINNER - LAUNCH OF INTERNATIONAL CONVENTION CENTRE SYDNEY (ICC SYDNEY): ICC Sydney & HIstory Will Be Kind

NSW - HIGHLY COMMENDED - REST Industry Super employer engagement campaign: Future of Work and Bridge the Gap: Sefiani

NSW - HIGHLY COMMENDED - SAP Defines the Business Impact of Digital: 2016 Digital Experience Report: Howorth Communications, The Factuary and AMR

Community Relations Campaign

NSW - WINNER - Enhancing “community immunity” against flu with pharmacist-led vaccinations: VIVA! Communications

QLD - WINNER - Darling Downs Hospital & Health Service Toowoomba Hospital Redevelopment Project: Helen Hutchings - Phillips Group

VIC - WINNER - 2016/17 Yellow Pages and White Pages covers program launch: Haystac

WA - WINNER - Aubin Grove Station: Built in the community, for the community: Public Transport Authority

VIC - HIGHLY COMMENDED - How communities shaped the West Gate Tunnel Project: Transurban - West Gate Tunnel Communications team

Consumer Campaign

NSW - WINNER - Buderim Ginger Rally: Agent99 Public Relations

NSW - WINNER - Australian macadamias announces 'Macadamia' : Red Agency

NSW - WINNER - The YES Test: Herd MSL

QLD - WINNER - Ostelin National Vitamin D Awareness Day 2016: Haystac Brisbane

QLD - WINNER - Bridge to Brisbane 2016: P4 Group

VIC - WINNER - AAMI SmartPlates: Ogilvy PR Melbourne and Ogilvy Melbourne

NSW - HIGHLY COMMENDED - Art Series Hotel Group #NoRobe: The Mint Partners

NSW - HIGHLY COMMENDED - Map and Page: Launching Westpac's Bump Initiative: Map and Page / Westpac

Content Marketing Campaign

QLD - WINNER - Albert Street Precinct Marketing: Helen Hutchings - Phillips Group

WA - WINNER - Jurien Bay Time: JLCA

NSW - HIGHLY COMMENDED - 3M #FUTUROHERO: Magnum & Co

NSW - HIGHLY COMMENDED - The Bottom 100 - Red Agency, Havas, Havas Media and Finch for Fund for Peace: Red Agency and Havas Sydney with Fund for Peace

Corporate Public Relations Campaign

NSW - WINNER - Characters of Kings Cross: N2N Communications + Coca-Cola

QLD - WINNER - Terry White Chemists and Chemmart Merger - Winning the hearts and minds of shareholders, pharmacists, staff and suppliers: Phillips Group

WA - WINNER - Perth Busport: A new level of public transport education: Transperth and Public Transport Authority

NSW - HIGHLY COMMENDED - Plato LIC: Honner

Crisis Management Campaign

NSW - WINNER - Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani

NSW - HIGHLY COMMENDED - NSW DPI North Coast Shark Net Trial: NSW DPI Performance and Engagement

Digital and Social Campaign

NSW - WINNER - Radiance of the Seas Digital Campaign: LBPR

VIC - WINNER - ANZ Facebook LIVE Small Business series: Haystac

WA - WINNER - Jurien Bay Time: JLCA

NSW - HIGHLY COMMENDED - X-Men: Apocalypse Home Release: History Will Be Kind

Experiential Campaign

NSW - WINNER - Golden Gaytime Crumb Shed: Mango Communications

QLD - WINNER - Australia's first poo-powered car: Queensland Urban Utilities

WA - WINNER - Synergy Schools Solar Challenge: JLCA

Government Sponsored Campaign

ACT - WINNER - Stop it at the Start – National campaign to reduce violence against women and their children: Department of Social Services

NSW - WINNER - Horizon Communication Group - Hey Tosser! Campaign: Horizon Communication Group

VIC - WINNER - BOM Weather App: Bureau of Meteorology

NSW - HIGHLY COMMENDED - Force of the Future: Plan Jericho @Avalon 2017: House of Kitch Communications & Royal Australian Air Force

Health Campaign

NSW - WINNER - The Riderless Bike: Red Agency, Havas and Finch

QLD - WINNER - Gallipoli Medical Research Foundation (GMRF) PTSD Campaign: P4 Group

VIC - WINNER - DonateLife Week 2016: Think HQ

NSW - HIGHLY COMMENDED - Do You See What I See? eye health initiative: Bayer Australia and SenateSHJ

NSW - HIGHLY COMMENDED - MyLife+: WE Buchan

NSW - HIGHLY COMMENDED - Driving volunteers into the groundbreaking Australian Genetics of Depression Study: VIVA! Communications

Integrated Marketing and Communication Campaign

NSW - WINNER - Million Dollar Fish S2 - Better Luck in The NT: Kite Communications

QLD - WINNER - Vote to protect the Great Barrier Reef: QUT and Great Barrier Reef Foundation

VIC - WINNER - 2016/17 Yellow Pages and White Pages Covers Program Launch: Haystac

WA - WINNER - Shutdowns: Two major Perth rail disruptions: Transperth and Public Transport Authority

NSW - HIGHLY COMMENDED - Nowhere to go - protecting Queensland koalas from excessive tree-clearing (Integrated Campaign): WWF-Australia

NSW - HIGHLY COMMENDED - LAUNCH OF INTERNATIONAL CONVENTION CENTRE SYDNEY (ICC SYDNEY): ICC Sydney & HIstory Will Be Kind

NSW - HIGHLY COMMENDED - Map and Page: Westpac's Businesses of Tomorrow Campaign: Map and Page / Westpac

NSW - HIGHLY COMMENDED - Map and Page: Launching Westpac's Bump Initiative: Map and Page / Westpac

QLD - HIGHLY COMMENDED - Don't Flush That: Queensland Urban Utilities

VIC - HIGHLY COMMENDED - The Mormons: Faces of the Faith: Red Agency

Internal or Change Management Communications Campaign

NSW - WINNER - Westpac 200 Years: Westpac Corporate Communications

VIC - WINNER - OneShop: Coles Supermarkets

WA - WINNER - Brilliant orange at Bankwest: Bankwest Corporate Affairs

NSW - HIGHLY COMMENDED - Australia's first government department on Workplace by Facebook: DPI Performance & Engagement

Issues Management Campaign

NSW - WINNER - Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani

NT - WINNER - Buckle Up Borroloola: Motor Accidents (Compensation) Commission

NSW - HIGHLY COMMENDED - Go, Pokemon Go!: City of Canada Bay

Major Campaign

NSW - WINNER - nbn™ Sky Muster™ II: nbn / One Green Bean

QLD - WINNER - Brisbane Festival 2016: P4 Group

VIC - WINNER - NAB Rethink Success: Ogilvy Public Relations Melbourne

WA - WINNER - Synergy Schools Solar Challenge: JLCA

NSW - HIGHLY COMMENDED - Brand Building for ALDI Australia: Creation

NSW - HIGHLY COMMENDED - Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani Communications Group

QLD - HIGHLY COMMENDED - Two Queensland greats bringing mutual strength and trust to banking: Phillips Group

WA - HIGHLY COMMENDED - Jurien Bay Time: JLCA

Pro Bono Campaign

ACT - WINNER - Deadly Deathcap Mushrooms: Food Safety Information Council Ltd

NSW - WINNER - Addressing Privacy Breach: the taking and sharing of intimate images without consent: Sefiani

WA - WINNER - Perth's Longest Lunch: Mills Wilson

NSW - HIGHLY COMMENDED - ANZGOG's Save the Box: IMPACT Communications

Small Budget Campaign

NSW - WINNER - Australian macadamias announces 'Little Mac' to the world: Red Agency

QLD - WINNER - Stand Tall 4 PTS Convoy: Rowland

VIC - WINNER - ME Bank - Super Smashaday: Keep Left

WA - WINNER - Wow Day 2017: Department of Fire and Emergency Services

NSW - HIGHLY COMMENDED - Camp Quality: Crackers for a Cause: Camp Quality and Red Agency

NSW - HIGHLY COMMENDED - Viostream TEDxSydney 2016 Campaign: Spectrum Group for Viostream

QLD - HIGHLY COMMENDED - In-utero surgery for spina bifida: Mater Group

VIC - HIGHLY COMMENDED - Beechworth Surgery Communication and Engagement Plan: Fishbowl PR

Thought Leadership Campaign

NSW - WINNER - Map and Page: Westpac's Businesses of Tomorrow Campaign: Map and Page / Westpac

QLD - WINNER - St Paul's School: St Paul's School

VIC - WINNER - Meet Graham: Transport Accident Commission

INDIVIDUAL AWARDS

Future Leaders

NSW - WINNER - Ayla Fitzgibbon: Red Agency

QLD - WINNER - Cassie Dellit: Red Agency

NSW - HIGHLY COMMENDED - Shane Allison: Sefiani

Public Relations Educator of the Year

VIC - WINNER - Robert Gill: Swinburne University of Technology

Student of the Year

QLD - WINNER - Holly Lister: Queensland University of Technology

QLD - HIGHLY COMMENDED - Norma Morgan-Shelley: Queensland University of Technology

QLD - HIGHLY COMMENDED - Matthew Jensen: Queensland University of Technology

TEAM/ORGANISATION AWARDS

Corporate In-House PR Team of the Year

NSW - WINNER - The Finder.com.au PR team

QLD - WINNER - Energy Queensland Cyclone Debbie Communications Response

QLD - HIGHLY COMMENDED - The Lott PR Team

Government In-House PR Team of the Year

WA - WINNER - Public Transport Authority Corporate Communications

WA - HIGHLY COMMENDED - Public Affairs Cell - 13th Brigade, Australian Army

Not-for-Profit In-House PR Team of the Year

VIC - WINNER - Cancer Council Victoria

Small Consultancy of the Year

NSW - WINNER - VIVA! Communications

QLD - WINNER - Elevate Communication

WA - WINNER - Hunter Communications

NT - HIGHLY COMMENDED - True North Strategic Communication

VIC - HIGHLY COMMENDED - WordPlay Public Relations

Medium Consultancy of the Year

NSW - WINNER - Sauce Communications

SA - WINNER - FULLER Brand + Communication

VIC - WINNER - Think HQ

NSW - HIGHLY COMMENDED - Sefiani Communications Group

QLD - HIGHLY COMMENDED - P4 Group

Large Consultancy of the Year

NSW - WINNER - Red Agency

NSW - HIGHLY COMMENDED - Herd MSL

NSW - HIGHLY COMMENDED - Weber Shandwick Australia

Last Updated: Sun, Nov 05 2017