PRIA Accreditation for Educational Programs

PRIA Accreditation for Educational Programs

The Public Relations Institute of Australia conducts a formal accreditation process which recognises diplomas and degrees at undergraduate and postgraduate levels that have as their primary objective the thorough preparation of students for a career in public relations and communication.

The discipline of Public Relations and communication is built on a body of knowledge that is a prerequisite for professional practice. PRIA’s accreditation process contributes to transmitting this knowledge to the present and future generations by reviewing education programs against established criteria, derived from the PRIA Professional Framework. The advantages of PRIA accreditation operate at three levels:

  • educational providers demonstrate that they have committed to an extensive and ongoing process to ensure their courses align with current industry practice;
  • educators and academics play a vital role in progressing the profession in concert with the industry body; and
  • graduates are equipped with best practice skills and competencies that make them attractive to potential employers.

Accreditation is an ongoing process, involving an initial application and annual reviews, conducted by the Education Community Committee, supported by a team of education experts.

The accreditation guidelines are provided as a minimum standard for public relations and communication degrees. The following links to documentation are provided to assist institutions seeking accreditation:

PRIA invites accreditation applications from Vocational Education and Training Providers, Private Training Institutions and Universities. For more information, contact PRIA at or by calling 02 9331 3346.

Last Updated: Wed, Feb 14 2018