Recognising Excellence in Public Relations

2018 State Finalists

Government Sponsored Campaign
QLD Translink Local Area Marketing (North Lakes): Translink
NSW ASEAN – Australia Codeathon hosted by AUSTRAC: Horizon Communications Group
NSW Building Australia’s temporary electoral workforce: Horizon Communication Group
VIC Melbourne, meet your new train: Transport for Victoria
WA Stadium Transport Education Campaign: Public Transport Authority
WA Scarborough Foreshore Redevelopment: Mills Wilson

Advocacy and Public Affairs Campaign
QLD #mindthefacts: Protecting youth mental health in the marriage equality debate: Provocate
NSW Endo the Silence: Red Agency
NSW 2018 Liverpool Hospital Funding Campaign: Liverpool Innovation Precinct

Issues Management Campaign
NSW Reputation Rebuild: NBN Co and Herd MSL
TAS Preventing TasWater Takeover: Bright Company
WA Protecting the Unprotected: Hunter Communications

Crisis Management Campaign
QLD Lighting up Bowen after Cyclone Debbie: Cole Lawson Communications
QLD #mindthefacts: Protecting youth mental health in the marriage equality debate: Provocate

Internal or Change Management Communications Campaign
VIC Surround sound in the first 100 days of a merger: Tabcorp
VIC A simply brilliant approach by City of Casey: Internal Communications Team, City of Casey
WA Beyond MyCSIRO: CSIRO

Corporate Communications Campaign
NSW EY University of the future: Sefiani
VIC ‘This is how we tram’ community relations and behaviour change campaign: Icon Agency

Community Relations
QLD Gold Coast Light Rail Stage 2: CPB Contractors
QLD Lighting up Bowen after Cyclone Debbie: Cole Lawson Communications
NSW ‘Ask your pharmacist’ flue vaccination: VIVA! Communications
VIC Australia’s LEGENDAIRY Capital: Porter Novelli
WA Scarborough Foreshore Redevelopment: Mills Wilson

Major Campaign
QLD Brisbane Festival 2017: 22 Days of Wonder: P4 Group
QLD #mindthefacts: Protecting youth mental health in the marriage equality debate: Provocate
NSW Project Revoice: Haystac

Small Budget Campaign
QLD Department of Premier and Cabinet – Queensland Anzac Centenary grants program: Phillips Group
QLD Litter-ally Improving Waste: Townsville City Council
NSW Girl Guides Biscuit Drive PR Campaign 2018: LBPR
VIC Multicultural Aged Care Services Geelong spreads Christmas cheer (and plenty of laughs) via video: Chatterbox Marketing

Pro Bono Campaign
QLD Dancing CEOs: P4 Group
NSW The Palau Pledge: Red Agency

Health Campaign
QLD St John Ambulance – Shocking AUS: Red Agency
NSW WE Buchan – Know Meningococcal: WE Buchan
NSW Cracking the genetic code of clinical depression: VIVA! Communications

Digital and Social Campaign
NSW Anantara Kihavah: WASAMEDIA
VIC Speaking up for speech pathologists: Using video storytelling to spread the word on communication access: Pesel & Carr
SA SA Water – MySAWater: SA Water
WA Buy West Eat Best – June Dining: Department of Primary Industries & Regional Development

Experiential Campaign
QLD The Great Backyard Dunny Search: Queensland Urban Utilities
NSW Taylor Wines Celsius – A wine temperature experience: Klick Communications
VIC Kathmandu: Hidden Retreat: Keep Left
WA AGL Big Breakfast BBQ: Hunter Communications

Integrated Marketing and Communication Campaign
QLD QBANK Everyday Heroes Awards: P4 group
QLD Vinnies CEO Sleepout Queensland 2018: Rowland
QLD The Great Backyard Dunny Search: Queensland Urban Utilities
NSW An evening with Hillary Rodham Clinton – The IMPACT Agency and The Growth Faculty: The IMPACT Agency
VIC MyMACS campaign shifts the way people think about aged care: Chatterbox Marketing
VIC ‘Now’s the Time’ National Gun Amnesty 2017: Icon Agency

Consumer Campaign
QLD Supercars Vodafone Gold Coast 600 & Coates Hire Ipswich SuperSprint: P4 Group
QLD The Great Backyard Dunny Search: Queensland Urban Utilities
NSW Corona Wave of Waste: Fuel Communications
NSW Mills & Boon – Do you dare?: FORWARD Agency
NSW Launching Thompson’s hemp seed range in Australia: A superfood secret to healthy eating: Palin Communications
VIC TrustedHousesitters.com: Red Agency
VIC National Pet Adoption Day: Communicado

Business-to-Business Campaign
NSW NBN Co and Regional Australia Institutes Small Business Roadshow: NBN Co
NSW EY University of the future: Sefiani

Thought Leadership Campaign
QLD At what price?: Great Barrier Reef Foundation
NSW Project Revoice: Haystac
VIC Unspeakable: Understanding sexual crime: Victoria Police
VIC HERE Technologies – Where to from HERE Campaign: Keep Left

Small Consultancy of the Year
QLD Elevate Communications
NSW VIVA! Communications
NSW LBPR
WA Hunter Communications

Medium Consultancy of the Year
NSW Sefiani
NSW Honner
NSW Sauce Communications
VIC Think HQ
VIC Ellis Jones

Large Consultancy of the Year
NSW Herd MSL
NSW WE Buchan
NSW Red Agency

Corporate In-house PR Team of the Year
NSW Knight Frank Australia
VIC Holden Australia

Government In-house PR Team of the Year
QLD Ipswich City Council
QLD Townsville City Council
NSW NSW Shark Management Strategy: NSW Department of Primary Industries

Not-for-Profit In-house PR Team of the Year
ACT Credible Clickbait: Outshouting fake news & supplying factual, entertaining science: Australian Academy of Science

Future Leaders
QLD Olivia Van Dalsen: Elevate Communications
NSW Andrea Phillips: Red Agency

PR Educator of the Year
WA Katharina Wolf: Curtin University


The Golden Target Awards are the industry’s longest-running and most prestigious Awards. This year, for the first time in the history of the Awards, the Golden Target Awards will be open to entry by non-members. The new-look Awards are now truly national, showcasing quality and creative practice across 30 categories.

A panel of Public Relations Leaders and industry sector experts assess entries in each category of the Golden Target Awards, selecting the winners, and highly commended entrants, at both the State and National level.

In keeping with tradition, the Golden Target Awards will celebrate individual State and Territory Award winners and highly-commended entrants.

If you have any queries regarding the Golden Target Awards, please contact the PRIA Team on 02 9331 3346 or info@pria.com.au.

Last Updated: Fri, Oct 05 2018