2016 National Winners

National Campaign of the Year

  • Primary IVF: Increasing access to high quality, affordable IVF - N2N & Primary IVF [winner]

Large Consultancy of the Year

  • WE Buchan [winner]
  • Red Agency [highly commended]
  • N2N Communications[highly commended]
  • Porter Novelli Melbourne [commended]
  • The Mint Partners [commended]

Medium Consultancy of the Year

  • Sauce Communications [winner]
  • History Will Be Kind [highly commended]

Micro Consultancy of the Year

  • Lynsey Reilly Communications [highly commended]
  • Timmins Ray [highly commended]
  • LBPR [commended]
  • Rhetoric PR Pty Ltd [commended]

Consumer Marketing

  • Driving world's biggest gamblers and ecstasy users to Thailand for offshore rehab - VIVA! Communications – [winner]
  • Perth's Newest Bar - McDonald's Melville Burger Bar Launch - Professional Public Relations (PPR) [highly commended]

Top sPRinter (Emerging Practitioners)

  • Porter Novelli - Chanelle Shibata [highly commended]
  • Red Agency - Taylor O'Conner [commended]
  • icon.pr - Jack Dyas [commended]


Issues and Crisis Management

  • Christmas and New Year's Blood Blitz prevents blood shortage - Australian Red Cross Blood Service - Blood Service PR team [commended]

Public Affairs

  • Protecting The North - Suncorp Group - Corporate Affairs Public Policy Team [commended]
  • On-demand Transport Reform - Mills Wilson and Department of Transport [commended]

Business-to-Business Marketing

  • The SAP Australian Digital Experience Report - Howorth Communications, in collaboration with AMR Research & The Factuary [highly commended]

Community Relations

  • LEGENDAIRY Capital - Dairy Australia [commended]
  • Waughs Championing Cause Close to Heart Stroke Prevention - VIVA! Communications - [commended]

Comprehensive/ Major Campaign

  • Innovate PA - Australia's First Large Scale Digital Hospital - Perduco Consulting and the Princess Alexandra Hospital [highly commended]
  • Your vote will help shape Australia - Australian Electoral Commission [commended]

Content Marketing

  • 'I Love Leftovers' - Using digital and social content to create a social media movement in celebration of food, leftovers and sustainability behaviours - Icon Agency [winner]
  • Headband for Good - Haystac [highly commended]
  • Building confidence in Queensland Treasury through content marketing - Queensland Treasury [commended]

Digital and Social

  • Primary IVF: Increasing access to high quality, affordable IVF - N2N & Primary IVF [winner]
  • HBF Run for a Reason: Engaging an army of event advocates – HBF [highly commended]
  • Headband for Good – Haystac [commended]
  • From potential backlash to massive support: the power of social and digital on the North McKinnon Centre Level Crossing Removal Project - Level Crossing Removal Authority [commended]

Experiential

  • Brisbane Winter 2015 Campaign - Haystac [winner]
  • EBAY Innovation Lab - Pulse [highly commended]

Government Sponsored Campaigns

  • Raising the profile of TAFE Western Sydney - TAFE Western Sydney/Sefiani [highly commended]
  • Water Utility Cracks Records with Integrated Safety Campaign - Seqwater [highly commended]
  • New Horizons - a mission to Pluto - CSIRO [highly commended]
  • ReCreate - National Recycling Week 2015 - Brisbane City Council Waste & Resource Recovery Services [commended]
  • Your vote will help shape Australia - Australian Electoral Commission [commended]

Health Organisations

  • Innovate PA - Australia's First Large Scale Digital Hospital - Perduco Consulting and the Princess Alexandra Hospital [winner]
  • Don't be bone idle - 'Know Your Bones' to help curb bone fractures - VIVA! Communications [highly commended]
  • Rise & Recharge - Fenton Communications and Baker IDI Heart and Diabetes Institute [highly commended]
  • Healthy Bones Action Week - Fit, Fab and 50 Challenge - The Reputation Group [highly commended]
  • Understanding genes key to eliminating deaths from anorexia nervosa - VIVA! Communications [highly commended]
  • Primary IVF: Increasing access to high quality, affordable IVF - N2N & Primary IVF [highly commended]
  • Gaucher Disease: telling the patients story through data visualisation - Weber Shandwick [commended]
  • Health Destination Pharmacy Campaign - Pharmaceutical Society of Australia (PSA) [commended]
  • ADHD: It's About Time - seeing the impact of ADHD through the eyes of parents and carers - Weber Shandwick, with Shire Australia [commended]

Integrated Marketing and Communication Campaign Strategy

  • 2015/16 Yellow Pages and White Pages program launch - Haystac [winner]
  • Can I Foster?' Campaign – Superdream [winner]
  • Northern Adelaide Senior College enrolment campaign: Change your story - communikate et al [highly commended]
  • Story Bridge 75 - Brisbane City Council [highly commended]
  • Growing Bigger in a Smaller Pool - Pesel & Carr [commended]

Internal/Change Management Communications

  • Innovate PA - Australia's First Large Scale Digital Hospital - Perduco Consulting and the Princess Alexandra Hospital [winner]
  • Melbourne Market Relocation - Fenton Communications - Melbourne Market Relocation Team [highly commended]
  • Kings Square - HBF [commended]
  • a-FUSION: humanising a massive IT system change - Ogilvy Impact and Canon Australia [commended]

Small budget/Pro Bono

  • Crime Stopper's Local Suburbs Awareness Campaign - OPF Consulting [highly commended]
  • Walking Wounded - Saving returned service men and women from suicide - Red Agency [commended]

Sustainability/Corporate Social Responsibility

  • 'I Love Leftovers' - Using digital and social content to create a social media movement in celebration of food, leftovers and sustainability behaviours - Icon Agency [commended]

PR Educator of the Year

  • Queensland University of Technology - Dr Amisha Mehta [highly commended]

Last Updated: Mon, Mar 12 2018