2014 Golden Target Awards Winners Listing

For over 65 years the Public Relations Institute of Australia has set the gold standard for public relations and communications practice. At its heart are its Golden Target Awards and State Awards for Excellence.

The Awards showcase innovation, creativity and best practice in public relations and communications. They shine a spotlight on those individuals and companies who are at the cutting-edge of communications; transforming communities, businesses and communication practice.

Congratulations State awards and national winners last year in Brisbane. To recap on any of the winners, just click below.

State Awards List of Winners

National Winners

WA Winners

QLD Winners

NSW Winners

SA Winners

VIC Winners

ACT Winners

NT Winners

Judges agreed the entries were of an extremely high calibre in 2014. They combined strong communication strategies, innovative uses of new media, a deep understanding of the target audiences, and dedication to achieving remarkable outcomes. The State entries set the bar high for all entries to National Golden Target Awards, which took place at the national conference on Monday, 24 November 2014 in Brisbane's Convention Centre.

For more information email PRIA

​GTA National Finals Media Release

Brisbane: The Public Relations Institute of Australia (PRIA) 2014 National Golden Target Awards were held Monday night at the Brisbane Convention Centre - sixty-four finalists in 13 categories and more than 169 entries in total.

Big winners on the night included Porter Novelli Melbourne, Financial and Corporate Relations, PPR WA, Phillips Group, The Red Republic, Edelman, Weber Shandwick, NSW Health, Pesel and Carr, Palin Communications, Red Agency, The Australian National University, and Murdoch University.

Mike Watson, PRIA National President, said “What another fantastic year for the Golden Target Awards, in its 38th year, it's amazing to see 60+ campaigns recognised by the industry's top talent. The Australian PR industry continues to lead globally, and we are honoured to have Michelle Hutton, one of our own, head off to bigger pastures in London.”

“Public relations is growing in influence in society and the community, our role as communicators is more important than ever. The campaigns showcased really show where good communications can really go,” Watson concluded.

Allison Lee, Golden Target Awards Chair and Deputy President of PRIA , said “Creative ideas and innovative responses win not just awards, but also client and company respect. As a result, clients are increasingly turning to PR companies to lead those other agencies operating in the marketing mix – and so they should.”

The night brought the 2014 National Golden Target Awards' finals to a conclusion for another year. Guests on the night can now look forward to the final day of the main PRIA conference, also taking place at the Convention Centre tomorrow, Tuesday 25 November.

Full list of winners:

Click here

To view the GTA booklet from last night, click here.

More information about the Golden Target Awards can be found here or on Twitter (@PRIANational #GTA2014 or #PRIA2014) and Facebook.


About the Public Relations Institute of Australia

The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia. PRIA, in its 65th year, represents and provides professional support and recognition to over 4,000 practitioners and more than 100 consultancies nationwide. Since 1949, it has been PRIA's role to promote and enhance professional communication to the broader community. PRIA adheres to the highest standards of ethical practice and represent public relations practitioners best interests.

About the Golden Target Awards

Established in 1976, the Golden Target Awards have recognised excellence in public relations for 38 years. Judged by a panel of industry leaders, the awards celebrate achievements of the Public Relations Institute of Australia's members and identify innovative and exciting communication programs throughout the nation.

For more information and visuals contact:

Neil O'Sullivan
National Marketing and Communication Manager
Public Relations Institute of Australia
Tel: +61 452 460 933 @PRIANational

Last Updated: Tue, Jun 02 2015