Edelman joins KFC at the dinner (and boardroom) table

Sydney, 30 May 2012 - After an extensive screening process and a three-way competitive pitch, Edelman has been appointed as the public relations agency for KFC® Australia. KFC will partner with Edelman on a variety of corporate social responsibility and brand marketing campaigns.

Announcing the partnership, Nikki Lawson, Chief Marketing Officer, said, “The Edelman team inherently understands our brand, current and upcoming business challenges, and our communication objectives here in Australia. Edelman presented a unified strategy, combining a traditional and digital PR framework which reflects KFC’s overarching vision and our commitment to corporate social responsibility.

“We have some exciting new changes taking place over the next few months and we are delighted to
have Edelman onboard for this journey.”

Michelle Hutton, CEO of Edelman Australia, said, “We are thrilled to add KFC to our growing client portfolio. Like most Australians, we love KFC and its family-orientated food menu. We are proud to be able to deliver to KFC an integrated team with expertise across corporate reputation management, CSR, consumer and health communication, and digital engagement.”

Kate Ferguson, director of Edelman’s new corporate brand practice and the KFC account lead, said, “We are so excited to have the opportunity to demonstrate our creativity and innovative solutions to help optimise the KFC brand in Australia and build awareness around their ongoing community and corporate social responsibility initiatives.”

About Edelman
Edelman is the world’s largest independent public relations firm, with wholly owned offices in 54 cities and 4,000 employees worldwide. Edelman was named Advertising Age’s top-ranked PR firm of the decade and one of its “2010 A-List Agencies” and “2010 Best Places to Work;” PRWeek’s “2011 Large PR Agency of the Year;” European Excellence Awards’ “2010 Agency of the Year;” Holmes Report’s “Agency of the Decade” and “2009 Asia Pacific Consultancy of the Year;” and among Glassdoor’s top five “2011 Best Places to Work.” Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment). Visit http://www.edelman.com for more information.

Edelman Australia operated in Sydney and Melbourne. In 2011, Edelman Australia was named 2011 Agency of the Year by Mumbrella and Holmes Report.

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