Hill & Knowlton appointed as Wrigley Pacific communications agency

Hill & Knowlton today announced its appointment by The Wrigley Company as its communications agency in the Pacific region, following a competitive pitch.

Kristen Young, Wrigley Pacific’s Senior Manager - Corporate Affairs, said: “Following a rigorous pitch process, I am very pleased that Hill & Knowlton will be our communication partners in 2012.

“The H&K team’s demonstrated ability to turn communication activities into measurable business results was a key factor in their appointment. Their passion for, and understanding of, the food industry and our specific business needs were evident in the mix of strategic thought leadership and creative concepts that they presented during the pitch process.”

Ms Sue Cook, Managing Director at Hill & Knowlton, said: “The Wrigley account is a very important client to add to our food portfolio, with an exciting mix of consumer, healthcare, business to business and digital communications opportunities.”

Wrigley, a subsidiary of Mars, Incorporated, will be serviced by Hill & Knowlton’s food+life team, a multi-disciplinary communications offer that combines consumer, health, dietitian, public affairs, corporate and digital expertise.

Ms Cook said the food+life offer reflects growing demand from the food and beverage industry for integrated stakeholder communications.

Comments on this article

  • Janet Posted at 19th Mar 12 11:51 AM

    No surprise. This is the ccensquenoe of investing in and positioning against compliance functions, i.e., reputation management, trust, transparency, etc. CEOs have little patience (and room in their org charts) for boy scouts. They want professionals whose DNA is suited to advance the corporation, not just protect it.The good news is that CMOs can't operate without CCOs and with comm's showing itself to be the broader function, this all presents as the perfect Trojan Horse.If comm's will think more about strategy and influence than compliance and relationships, this might turn out quite nicely.Alan KellyPlaymaker Systems, LLC

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