Invitation to one of a national series of workshops

Wed, Oct 12 2011

Presented in New South Wales by Associate Professor Catherine Sutton-Brady, University of Sydney and Mr Jeff Laurie, THINK Education

Thursday, 27 October, 2011
4:00 pm – 5:00 pm, Zofrea Room, Building C10A, Level3,
Macquarie University, North Ryde

Monday 31 October 2011
8:00 am – 9:00 am, Conference Room, Level 7, UNSW CBD Campus, 1 O’Connell St, Sydney

Thursday 3 November 2011
9:30 am – 10:30 am, Room 214/215, Level 2, Economics and Business Building,
The University of Sydney, Cnr Codrington & Rose Sts, Darlington

Wednesday, 9 November, 2011
6:00 pm – 7:00 pm, Room 37, level 3, Building EB, Parramatta Campus, University of Western Sydney
Cnr Victoria Road & James Ruse Drive, Rydalmere

Please choose the event most suitable to your calendar and RSVP for all events to Ms Heather Belchamber via email ( or Tel: (02) 89356050 to assist in catering.

About the workshop
Academic standards are one component of the new quality and regulatory framework which will be administered by the Tertiary Education Quality and Standards Agency (TEQSA). The Australian Business Deans Council has formed a working party to develop proposed threshold learning outcomes for the Marketing discipline. The output will be a document specifying learning outcomes, which will be submitted to TEQSA for consideration in evidencing learning standards of Marketing degrees. In order to maximize the impact of this document, an important part of the development process involves substantial consultation with the Marketing community.

The discussion in the workshop will centre around three broad issues. First, the motivation and background that requires us to develop this document in consultation with the Marketing community. This discussion will include the likely role of TEQSA in regulating the education market, and the relationship to current regulatory frameworks and agencies (e.g. the Australian Qualification Framework). Second, we will discuss the core principles guiding development of threshold learning outcomes, the scope and nature of Marketing as a discipline, and the working party’s stated learning outcomes. Third we seek input from as wide an audience as possible, including educational service providers, graduate students and employers. An opportunity will therefore be given for participants to provide feedback, both within the session, and following the session by way of formal feedback mechanisms.

This workshop is one of a national series by the Marketing Learning Outcomes Working Party. Support is provided by the Australian Business Deans Council and each host university. The workshops are open to all providers of bachelor and coursework masters degrees including universities, private higher education providers and TAFE Institutes (or appropriate state-based equivalent). We welcome participation from employers, graduates and students in Marketing, and other stakeholders with an interest in learning outcomes for the Marketing discipline.

The draft report of the Marketing Learning Outcomes Working Party can be found at:

This workshop is free of charge. Please forward this flyer to anyone who you believe has an interest in learning outcomes for the Marketing discipline.

About the speakers

Catherine Sutton-Brady, Associate Professor of Marketing, University of Sydney Business School

Associate Professor Catherine Sutton-Brady is the Associate Chair of the Discipline of Marketing at The University of Sydney Business School. Catherine is also currently the Program Director for the Master of Marketing. She has previously held the role of Program Director for the Master of Commerce (2008-2010) and led a major review of this cross-disciplinary program in 2010. Her teaching is predominantly in international marketing and business to business marketing. Her research interests also lie in the area of business to business marketing and international marketing. She has published in these areas as well as in the area of higher education and assessment.

Jeff Laurie, Head of APM College of Business and Education, Think Education

Jeff is Head of the APM College of Business and Communication, a College within THINK: Education Group, which in turn is part of SEEK Ltd, a listed public company. Jeff has managed education businesses at several universities and previously held academic positions in Marketing at UTS, UNSW, UWS, Wollongong, the Australian Graduate School of Engineering Innovation, and the Bachelor Institute of Indigenous Tertiary Education. A former Australian Trade Commissioner with a broad span of private and public sector marketing experience, Jeff brings a strong practitioner perspective to the Working Party, as well as representing the views of private providers from the education sector on learning outcomes.

You can find more information at

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