Waggener Edstrom Worldwide Expands to Australia

Mon, Sep 26 2011

As part of its global expansion strategy, multiservice communications agency Waggener Edstrom Worldwide has invested in Buchan Consulting, a premier communications agency in Australia specialising in corporate and investor communications, stakeholder management, and business and economic policy.

“Buchan and Waggener Edstrom have been affiliates for over three years, so we are entering today’s deeper relationship with a solid track record of collaboration. Our companies have similar cultures and strong alignment in our core practices and value propositions, with complementary capabilities that meet increasing demand for services around digital communications and Social Innovation. With our combined team, we are now even more capable of meeting our clients’ needs in Australia and across Asia Pacific,” said David Ko, Executive Vice President, Waggener Edstrom Asia Pacific. “The Buchan management team, led by Tom Buchan, represents a proven leadership bench that will be crucial to our growth in this region.”

With offices in Melbourne and Sydney, Buchan has serviced the Australian market for 25 years. Its focus is on improving communication, understanding stakeholders, managing complex issues and analysing information to enable sound decision-making. It takes an integrated approach, drawing on practical experience and critical-thinking abilities to meet clients’ needs.

“Our longstanding business partnership with Waggener Edstrom Worldwide started in 2007 as a Global Alliance Network affiliate in Australia, and we are pleased that it now expands into a direct investment that will benefit clients through greater global reach and bolster our capabilities and digital communications resources,” said Tom Buchan, founder and principal, Buchan.

Today’s investment in Buchan comes on the heels of Waggener Edstrom’s recent expansion of its Global Alliance Network into Kenya and Belgium and last year’s opening of new offices in India and South Africa. Additional expansion in more international markets is planned for later this year.

With 16 offices and a network of affiliates servicing more than 80 markets around the world, Waggener Edstrom’s global expansion strategy is strong and active. Its multipronged approach to expansion ensures clients experience the same level of gold-standard quality, creative storytelling and global integrated influence, regardless of location.

More information on Waggener Edstrom and Buchan is available at http://apac.waggeneredstrom.com and http://www.buchanwe.com.au, respectively.

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