Code of ethics

Maintaining high ethical standards

Strong ethical standards play a critical role in establishing trust and confidence in any professional discipline and public relations is no exception.

Like many professions, there are no laws that require public relations practitioners to be registered, licensed or accredited. Consequently there are no statutory penalties for misconduct or professional negligence as a public relations practitioner.

As the national industry body, PRIA plays an essential role in industry self-regulation, with a series of codes and standards governing members' professional and ethical practice.

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Last Updated: Thu, Sep 11 2014