Almost 40 internal communications enthusiasts converged on Brisbane in late July to soak up some fantastic insights from two leading experts in the field as part our ‘Internal comms in the digital age’ sundowner event.
Guest speakers Adam Fitzhenry, manager of Employee Experience and Communication at Sunsuper and Dave Nixon, Co-Founder of Enablo, Facebook’s Workplace Partner in Australasia, shared their views on how internal communications has emerged as a powerful strategic driver of the right employee behaviours aligned with corporate objectives.
A key theme championed by both speakers was the importance of establishing corporate cultures which embrace authentic information sharing, led by executive management and reinforced by influential advocates across the business who are passionate about their organisation’s vision and purpose.
Adam Fitzhenry, in particular, explained how his Sunsuper employee experience team are specialists in designing demographic-specific content and corporate-wide messaging in response to employee feedback insights which indicated ‘one size fits all’ messages are ineffective in driving employee engagement.
Coaching leaders in the art of authentic internal comms delivery was one area where Sunsuper’s Adam Fitzhenry suggested internal comms practitioners can deliver real business value by facilitating meaningful two-way conversations.
Enablo’s Dave Nixon provided great insight into how some organisations are converging disparate traditional internal communications platforms, including email and social platforms like Yammer, with video content and group chat functionality to deliver richer, more contextual information to employees.
Dave and Adam also agreed that as internal communications evolves into a strategic platform to influence and measure changes in employee perception, so too will ownership of internal comms delivery expand to include teams other than internal communications.
Written by Cameron Tomes MPRIA, Manager Communications, WorkCover Queensland
PRIA Queensland Council Member