Love it or hate it, networking has always been the cornerstone of professional development and growth - which the Public Relations Institute of Australia is passionate about.
Last month, PRIA didn’t want to say goodbye to the Easter Holidays just yet, so the NSW New and Emerging Practitioners Group (NEPG) held a special PRinks networking event, A Belated Easter Feast, for communications professionals at the HQ of one of Sydney's leading PR agencies, One Green Bean. Also, who doesn’t love a cheeky excuse to indulge in some chocolate and wine?
The New and Emerging Practitioners Group is a volunteer sub-committee of PRIA who facilitate networking events and provide industry training to aspiring graduates and communication professionals with one to five years' experience in the industry.
The team's hard work in organising and planning the event saw attendees from PR, advertising, media, marketing and even graduates enjoy a fabulous and successful night of connecting, developing, promoting and speaking!
There were free-flowing drinks, nibbles, chocolate and a gorgeous cheese platter supplied by Table Manners.
The night kicked off with a presentation from the One Green Bean team who provided some personal insight into the PR trade. After this, attendees took part in an Easter-themed 'get to know you' bingo challenge, which helped break the ice and encourage everyone to mix and mingle on a personal level, with the first three people to complete their cards crowned the winners, who each received a tasty prize!
The ice breaker game was a core part of the evening, helping create an exciting buzz and remove any nerves or initial awkwardness that can often accompany networking events.
The layout of the room also played a core role in encouraging people to spark conversations with each other – the bar filled with drinks on one side of the room, with the exquisite Table Manners cheese platter on the other, which proved a top discussion point for attendees. Dotted around the space were also several coffee tables surrounded by chairs to act as mini-hubs for people to gather around. Each one had a colourful basket full of chocolate eggs and straw to help.
After the announcement of the bingo winners, the attendees were left to connect with one another more organically, which was most rewarding for the team to see, as profiled businesses and young professionals exchanged e-mails, business cards and LinkedIn profiles.
PRIA’s NEPG are more motivated than ever to make the next PRinks event even bigger!
Written by Charles Constantinou