I'm sure you'd agree that it seemed like only last year, the occasional video would find its way onto your social media. In 2012 when BIG Review TV's Brandon Evertz was searching for a video solution to provide information about businesses, he was amazed to find there was nothing out there. When he learned that independent analysts, Cisco, predicted that 70% of the internet's traffic would be video by the end of 2017, he decided to create the solution. This year Mark Zuckerberg announced Facebook as a "Video Platform".
Brandon Evertz is the youngest CEO and Co-Founder of the world's first video B2B2C subscription model, Big Review TV Ltd. BIG is a subsidiary of Big Un Limited, which listed on the ASX in December 2014 when he was just 20 years old. Big Review TV provides low-cost video licensing packages and online marketing and amplification services to SMEs, corporates and registered NFPs / charities. BIG has created over 30,000 videos, operating across Australia, New Zealand, the United Kingdom, the United States, Hong Kong, Singapore and Vancouver.
Brandon says "There's no doubt that the way in which audiences engage is not only through video, but through a strong story." In an age where every second now counts and video dominates social media, there are definitely certain do's and dont's when using video for important communications.
We are proud that BIG has sponsored PRIAs 2017 National Conference and 41st Annual Golden Target Awards gala evening on November 9 where Brandon will present one of our Awards.
You can also catch him in an upcoming webinar we are hosting in late October to find out more about "How PR and Communications professionals can improve their communications through video" and ask him your questions directly!
"Becoming a disruptor" was the theme in his recent interview with Studio 10 host, Sarah Harris for "Game Changers": click here to watch the video.