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PRIA strikes deal with Copyright Agency

Thursday 06, Apr 2017

Under a new deal struck between the Copyright Agency and the Public Relations Institute of Australia, the PRIA’s Registered Consultancy Group members will be able to offer their clients a special 10 per cent discount on a copyright licence.

The deal expands and develops an existing agreement between PRIA and the Copyright Agency.

Director of Commercial Licensing at the Copyright Agency, Guy Johnson, says, “This additional agreement has been struck in response to the success of the partnership between the Copyright Agency and the Registered Consultancy Group over the past two years, which among a number of benefits offers PR Consultancies the 10 per cent discount.  

“The licence allows PR consultancies to use an extraordinarily wide range of copyright material including material for proposals for new business, reports for clients on the effectiveness of campaigns, emails to clients and internal presentations. Not only is it good governance taking a licence, it ensures revenue flows back to journalism,” Mr Johnson said.

“Registered Consultancy Group members are among the most copyright-savvy professional groups in the country with a very high take-up of licences. PRIA’s RCG members have become educators and advocates for protecting copyright. As a result, we are extending the partnership, effective immediately, so RCGs can offer copyright licences to their clients at a 10 per cent discount.”

PRIA National President, Jenny Muir, says, “Protecting the rights of content creators is important if we want investment in the information economy and innovation. Our RCG members understand the value of ideas and content and many already advise clients on the general principles of copyright in relation to the consumption and use of third-party content.

“This new partnership means RCG members can offer their clients a terrific value-add to their business relationship in the way of the discount, while ensuring continued support for journalists, publishers and other originators of content,” Ms Muir said.

The offer is only valid for RCG client companies that do not already hold Copyright Agency licences, until 30 August 2017.