The Global Alliance for Public Relations and Communications Management, at its Annual General Meeting held in April this year, elected Justin Green LF.APRA LFPRSK LFPRII as President.
“As President, I believe Global Alliance must continue to evolve to be more relevant and progressive. We need to improve our structures, offerings and business model,” said Green. “With the full support of the new board, we have already started to make changes and there is much more to come.”
Global Alliance has restructured its leadership to align with their 2019/20 Work Programme which focuses on key areas of the PR profession. Directors have been appointed for education, ethics and standards, membership services, corporate communication, communications and digital, sponsorship, finance, and new projects.
Global Alliance has committed to representing the PR profession and will continue to promote ethical standards and professional development worldwide. Green’s objective is to see their Global Principles of Ethical Practice in Public Relations and Communication Management endorsed and formally recognised by major global organisations.
Green has also set the target for Global Alliance to reach 100 members by the end of 2020. To achieve this target, membership must see a 55% increase. Green has called for the support of the board and the professional bodies that are current members.
For more information about the Global Alliance 2019/20 Work Programme, please read the President Letter here.
Written by Madeleine Darcovich