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Aboriginal art inspires effective communication

Tuesday 21, Jul 2020

Aboriginal art is key to effective communication for PRIA Fellow, Deb Camden (pictured left). A self-confessed evangelist for PR measurement and evaluation, Deb believes there are direct parallels between art and measurement. 

“In Australia, we are privileged to be able to share in the oldest unbroken tradition of art in the world,” she said. “There’s a type of mathematical brilliance in some styles of Aboriginal art with story lines that unfold through intricate patterns.” 

Deb’s business vision is to create solutions that are memorable, elegant, practical and measurable. “I see the art in my office as an expression of that vision.” 

A keen investor, Deb’s collection spans desert, dot painting, bush medicine leaves, urban and contemporary styles.

Deb said one of the questions she is most often asked is “what is good art?” “My answer is always good art is art that connects with you in some way. It’s as simple as that!” 

One of her favourite paintings which adorns her office is “After the rain” by Jeanny N Yarn. “I never fail to draw inspiration from the beauty and elegance of this art work. It reminds me constantly that simplicity is key when it comes to effective communication.”

Beyond her strategic communication consultancy, Deb also serves as a pro-bono Board member for the Arts Law Centre of Australia, a national community legal centre for the arts dedicated to empowering artists through the law. 

“It’s a privilege to be able to advocate for arts and culture in Australia which has taken a battering especially during COVID-19.”

A significant focus for Arts Law is providing free legal advice to Aboriginal and Torres Strait Islander artists - helping to preserve their legacy and ensuring they are in control of where their art, copyright, money and other assets go when they pass away.

Donations to the Arts Law Centre of Australia can be made by visiting