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PRIA and IPRA form new bond

Friday 12, Feb 2021

The Public Relations Institute of Australia (PRIA) has signed a partnership agreement with IPRA, the International Public Relations Association. Under the agreement, inter alia, the organisations will exchange information, share publications, and help promote the ethical development of the PR profession.

“The Public Relations Institute of Australia is delighted to officially partner with the International Public Relations Association. Now more than ever, we are witnessing the need for targeted, compelling and effective communication, as communities across the globe attempt to deal with the evolving communication challenges of the covid-19 pandemic. As a profession we are stronger when we are united and we welcome the opportunity to create stronger bonds with our colleagues around the world,”

says Leigh McClusky, PRIA National President.
 

“We offer a warm welcome to our Australian communication colleagues and are delighted they are now part of the International Public Relations Association global family. We are looking forward to collaborating even more closely with PRIA and its members to tackle the many challenges of 2021. I am already looking forward to our first joint initiative."

explains IPRA President Philippe Borremans.


Background to PRIA

The Public Relations Institute of Australia is the national industry body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to practitioners and consultants nationwide. Since 1949, it's been PRIA's role to promote and enhance the profession and its status to the broader community. PRIA enforces the highest standards of ethical practice and represents public relations practitioners in the best interests of the profession. For more information visit: www.pria.com.au

Background to IPRA

IPRA, the International Public Relations Association, is the leading global network for public relations professionals. Membership is individual not corporate. It aims to further the development of open communication and the ethical practice of public relations. IPRA fulfils this aim through networking opportunities, its code of conduct and intellectual leadership of the profession. IPRA is the organiser of the annual Golden World Awards for excellence – PR's global awards scheme.  With 60 years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations are practised. IPRA welcomes all those within the profession who share its aim and who wish to be part of the IPRA worldwide fellowship. For more information please visit: www.ipra.org