The “Pitch This!” Competition is designed to develop public relations students into professional practitioners.

The competition recognises that Australia has a number of tertiary courses where students are developing the skills and knowledge in PR practice.

The purpose of the competition is to:

  • Highlight the importance of practical application of public relations students’ learnings

  • Harness the skills, energy and enthusiasm as well as the capacity to practically apply their knowledge and skills to assist community organisations in their tasks

  • Provide students with another opportunity to gain practical experience

  • Encourage high standards of public relations practical application in a mentored environment by public relations professionals

  • Encourage students to participate through practical application in a professional industry

  • Encourage healthy competition and striving for excellence among public relations students

  • Develop close relationships between students and professional public relations practitioners by providing the students with the opportunity to receive feedback on their practical work by a judging panel of representative public relations practitioners

  • Provide valuable assistance to organisations. (This assistance will be on a voluntary basis and not involve remuneration).


The competition is aimed at students in their final year of a tertiary course at a Public Relations Institute of Australia (PRIA) accredited university. The eligibility criteria are as follows:

  • A student team of up to four participants who are enrolled as undergraduates majoring in public relations in a communication program that is currently accredited by the PRIA.

  • Students who are employed full-time in the communications industry will not be eligible to enter.

  • Some universities will allow multiple teams to complete the challenge and others will only allow one team. In any case, only ONE team will be chosen by each university to compete in the final competition

Information and Guidelines