23 February 2021

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29 January 2021

23 November 2020

16 October 2020

28 September 2020

20 September 2020

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26 August 2020

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14 August 2020

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03 August 2020

21 July 2020

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26 June 2020

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28 May 2020

So we did a survey to find out – Here’s what we discovered.

21 May 2020

11 May 2020

29 April 2020

15 April 2020

07 April 2020

25 March 2020

The plans are designed to help people navigate their business through these unprecedented times.

23 March 2020

The initial deadline for proposals is Tuesday, 14 April 2020.

19 March 2020

These are historic and concerning times as we deal with the unfolding realities of a world trying to cope with COVID-19.

10 March 2020

Cole Lawson acquired Ruby6 on 2 March 2020, creating one of Brisbane’s largest, mid-sized integrated agencies.

14 February 2020

Publicis Groupe ANZ CEO, Michael Rebelo, announced the appointment of Skye Lambley as Group Managing Director of Herd MSL.

12 February 2020

The independent study, benchmarking agencies against industry averages has been conducted for some 19 years.

05 February 2020

Never Not Creative, UnLtd and Everymind have partnered to conduct this second major study.

04 February 2020

Lisa Portolan, RCG Chair, provides insight into the current plans for the RCG in 2020 and encourages your involvement.

10 January 2020

In the aftermath of Australia’s current bushfire crisis, countless communities will need help from the communications industry.

13 December 2019

PRIA's new RCG Chair, Lisa Portolan, recaps the 2019 National Leaders Forum and looks to a future of change and action for PRIA and the RCG.

13 December 2019

Edelman Australia is delighted to announce the appointment of Susan Redden Makatoa to the role of Group Managing Director, beginning Monday February 3rd 2020.

11 December 2019

Icon’s Head of Public Relations, Matt Thomas, reflects on a recent session held at the 2019 PRIA National Conference.

06 December 2019

We are delighted to announce the new National President and Deputy President, as Sylvia and Donald take their places as Immediate Past President and Vice President respectively.

29 November 2019

Red Havas’ Sydney Executive Director, Jackie Crossman, has announced she is stepping down from her role at the end of 2019. A Board of Directors will be appointed to drive the agency during its next phase of development.

18 November 2019

The Temple team was delighted to sponsor PRIA’s National Conference this year, It was great to rub elbows with industry leaders and emerging talent. For those of you who couldn’t make it to Melbourne, we’ve summed up the key themes.

13 November 2019

At the Golden Target Awards dinner, the 11 new Fellows were welcomed to the Institute.

01 November 2019

Measurement and evaluation is one of the top three priorities for Australia’s professional communicators, according to a recent PRIA study into continuing professional development.

24 October 2019

In a sold-out awards ceremony at 12-Micron, the NSW branch of the PRIA recognised 28 Golden Target Winners, and 21 highly commended campaigns.

15 October 2019

Western Sydney University were the 2019 hosts of the inaugural Pitch This! Australian tertiary public relations student competition.

10 October 2019

2019 National Conference Keynote - Mark Pesce shares insight into the rise of distrust in today's digitally-orientated world. What will the future of trust look like?

24 September 2019

Women and Leadership Australia is offering up to $7,000 to support women in their chosen leadership development course.

13 September 2019

The next decade will be shaped by a generation of pioneers determined to take action on the matters they care about.

19 August 2019

PRIA’s Queensland Chapter contributed to another very successful and engaging QUT Business School Careers Fair in Brisbane.

02 August 2019

Today, Global Alliance is a global, diverse and multicultural organisation that highlights accountability, transparency and corporate governance.

18 July 2019

Unless you are close to copyright legal matters in Australia, you may have missed the stoush going on between Copyright Agency and media monitoring companies, iSentia, Meltwater and Streem.

18 July 2019

AMO, the leading international strategic advisory network which includes Financial & Corporate Relations (FCR) as its Australian associate, has released research that for the first time unveils the individual components of corporate reputation that create the most value for the world’s leading companies.

19 June 2019

The Journal encourages papers in research, theory, professional practice, comment, case studies and book reviews.

06 June 2019

Susan Redden Makatoa spent 25 years in the comms industry before becoming a recruiter. She constantly meets candidates who have 20+ years of experience, but who are fearful. They're worried they'll be seen as too old. The fix, she argues, requires a shift in mindset from both hiring managers and candidates.

16 May 2019

The PRIA’s pre-election breakfast, ‘Campaign Realities – The Eye of the Storm’, was held on Tuesday, 30 April 2019. Guests listened intently as experienced political campaigners Matt Hingerty and Simon Banks shared their insights on tactics currently employed in the lead up to election day.

09 April 2019

The PRIA Agency Leaders Forum held on Thursday, 4 April explored the PR industry’s next growth horizon, the trends influencing leading agencies, and the key components for a successful growth strategy. 

21 March 2019

At SXSW last week, panelists from Snapchat, Giphy and Instagram creator @ka5h debated the topic Wacko World and the Rise of Memelord Brands.

12 March 2019

With governance the new catchcry for the banking and finance sector this year, how can banks and financial institutions demonstrate to customers they are making authentic changes? Should copyright be considered one of the many areas of non-financial risk that banks should be addressing?

04 March 2019

They are the PRIA’s best and brightest and sometimes the older PR practitioners and academics.

18 February 2019

The ECC are looking for those with a strong interest in higher education to be: Accreditation Reviewers and/or Committee Members.

14 December 2018

The 2018 National RCG Leaders Forum examined the transition taking place from an industrial-based economy to a creative economy.

07 December 2018

The results are in for the first major Australian study into the mental health and wellbeing of the media, marketing and creative industry in Australia.

26 November 2018

2018 PRIA consultancy benchmarking study also revealed that: 91 percent of firms expect growth to continue in 2019; Media relations activities account for 51 percent of consultancy revenue; 17 percent of firms intend to hire at Executive Leadership AQF Level 10 in 18/19

14 November 2018

Every organisation strives to earn the trust of their customers, clients or members. But building or strengthening trust is easier said than done. You can’t convince customers to trust you by simply saying your organisation is “trusted”. 

12 November 2018

As Spider Man infamously said, “With great power comes great responsibility – this is both my gift and my curse”. As communication and brand reputation professionals, this sentiment should be at the forefront of our creative and strategic thinking, and our power of persuasion should be used to inspire positive social and environmental change.

05 November 2018

18 December 1951 – 29 October 2018 Passed away following a short illness in Adelaide, South Australia

02 November 2018

PR agencies with a creative edge and experience delivering strong media results are invited to pitch to provide publicity and promotional support services for Vivid Sydney, the world’s largest festival of light, music and ideas in 2019.

30 October 2018

Tabcorp has won the Public Relations Institute of Australia Golden Target Award for the 2018 National Public Relations Campaign of the Year at the PRIA Awards presentation dinner held in Sydney on 30 October.

11 October 2018

The Public Relations Institute of Australia (PRIA), the peak industry body for communication practitioners, has launched the 2018 industry benchmark study for communication consultancies.  

For the first time in the study's 18 years, it is inviting non PRIA member consultancies to participate.  

22 August 2018

PRIA’s endorsed insurance broker, Gallagher, has released a new report outlining how inadequate corporate governance and enhanced regulatory scrutiny are contributing to the erosion of public trust in national institutions.

15 August 2018

You only have to look to the Cambridge Analytica Facebook data breach scandal and CASA’s recent public consultation on the use of drones to know that people are becoming increasingly concerned about their privacy, identity and individual sovereignty.

15 August 2018

Almost 40 internal communications enthusiasts converged on Brisbane in late July to soak up some fantastic insights from two leading experts in the field as part our ‘Internal comms in the digital age’ sundowner event.

08 August 2018

We recently caught up with Sarah Mason MPRIA, trainer at HSPR and we quizzed her about the forthcoming Strategy School workshop which is now open.

07 August 2018

This article shares what we, and others like us, see as some of the  underpinnings of smashing success in the client / agency relationship. They’re evident from the outset of most partnerships, and, when used skilfully by clients, help you get the most out of the relationship.

06 August 2018

The PRIA team were lucky enough to catch up with Sharne Tierney FPRIA, Principal of STA Communication, who will  be part of the ‘brain trust’ for Meet the Industry tomorrow. Sharne opened up about when she first entered the PR industry.

31 July 2018

We recently caught up with Collin Myers AM FPRIA, Principal of Collin Myers Investor Relations, who is part of the ‘brain trust’ at the upcoming Meet the Industry event. Collin was kind enough to share his career advice.

27 July 2018

So pending regulatory approval, the Australian media landscape has its first supergroup. This has looked inevitable since the Turnbull Government relaxed media ownership laws last year. And although Nine and Fairfax are the first to jump into bed together, it’s unlikely they’ll be the last.

12 July 2018

AVE might be dead or dying, but there is a fundamental problem for Australian PRs in evaluating campaigns. The media industry has failed to determine a single, standardised way to measure their audiences.

11 July 2018

Picture this: You are the Communications Manager at Rapid Rail, Melbourne’s leading public transport provider.Thousands of angry passengers are stranded at stations across Melbourne, venting their frustrations on social media. How do you respond to the delays?

28 June 2018

Science communication needed to develop a code of ethics to guide its practitioners, Professor Joan Leach told a recent PRIA (ACT) breakfast function in Canberra.

26 June 2018

The Australian Broadcasting Commission’s 2017 annual report received the Report of the Year Award at the Australasian Reporting Award’s presentation held in Sydney on Wednesday, 20 June. Other outstanding performances recognised during the evening included special ARA Chair’s Commendation Awards to Glen Eira City Council from Victoria and Legal Aid NSW for achieving ten consecutive ARA Gold Awards.

21 June 2018

Whether you’re planning your next public relations campaign, analysing your results or preparing your entry to the upcoming PRIA Golden Target Awards, there’s always a good reason to ensure you’re up to date with industry best practice in PR measurement and evaluation.

20 June 2018

Trust is critical for any successful organisational-public relationship. In fact, some scholars have suggested that society could not act without trust.

13 June 2018

Ever wondered how social media is shaping the first generation of digital natives, and why authenticity is this gens battle-cry? It turns out there is only so much curation that one generation can handle; it’s now time to keep it real. In this Vivid Ideas Exchange, the Public Relations Institute of Australia brought together a panel of experts from ReachOut, Viacom, lululemon, #TeamGirls and N2N to tackle ‘Keeping it Real in an age of curated perfection’.

12 June 2018

The growing power of social media and influencer marketing can no longer be ignored with a new national survey finding almost 40% of consumers are more likely to purchase a product if they see a blogger or influencer posting about it.

07 June 2018

Where can you pick up tips on making your own videos, dealing with bad online behaviour, the benefits of social media personas AND be reminded of the media benefits of operating in regional Australia?

22 May 2018

New research reveals failing to focus on visual communication threatens productivity and engagement levels. Many Australian businesses are failing with their communications to the largest generation in the workforce – millennials – and it’s affecting morale and productivity.

22 May 2018

After a four-year stint, his third in 20 years, National RCG Chair, Adam Benson (FPRIA), is standing down and will be replaced by well-known industry figure Nicole Webb, the CEO of The Impact Agency. Adam will remain involved in the RCG by supporting the incoming chair.

22 May 2018

This week the General Data Protection Regulation (GDPR) occupies the minds of businesses not only across the country but the whole world.  A new law is coming into effect on Friday 25 May 2018 to protect privacy and personal data of the European (EU) citizens and residents. The legislation aims to give people more control over how organisations use their personal information. 

18 May 2018

Last month, PRIA didn’t want to say goodbye to the Easter Holidays just yet, so the NSW New and Emerging Practitioners Group (NEPG) held a special PRinks networking event, A Belated Easter Feast, for communications professionals at the HQ of one of Sydney's leading PR agencies, One Green Bean.

15 May 2018

The Public Relations Institute of Australia at its Extraordinary General Meeting yesterday elected Sylvia Bell FPRIA as National President and Liane Sayer-Roberts MPRIA as Deputy National President for the next year. In accepting the roles, both Sylvia and Liane praised outgoing National President, Jenny Muir FPRIA and Deputy President Jacquie Ray MPRIA  for their dedication and contributions to the PRIA over the last two years.

14 April 2018

Ishtar Schneider from the NSW Council of the Public Relations Institute of Australia gives us a run-down of the recent event 100% YOU: Why self-care is the key to success in PR and what to do about it. We had an awesome panel of speakers who touched on topics ranging from stress and burnout to managing mental health in the agency environment.

05 April 2018

Despite the chill descending on relations with Russia and a horror week for global tech companies - a tragic shooting at YouTube HQ, Facebook still reeling from the Cambridge Analytica scandal, Amazon losing $60 billion in market value and Tesla’s tone deaf April Fools bankruptcy announcement - it was a small piece of sandpaper that dominated the Australian news.

05 April 2018

If you have a colleague or know somebody in the industry worthy of recognition for outstanding achievements across the PR industry, community service, and the PRIA, the PRIA wants to hear from you.

The PRIA invites you to take this opportunity to nominate a Member for Fellowship which recognises outstanding performance and contribution to the profession.

05 April 2018

Each year, all RCG members are invited to participate in a longitudinal financial and business sentiment study to help inform businesses and assist strategic planning.  Participating members benefit by receiving a copy of the final report. All consultancies are invited to become members.

29 March 2018

RIA ACT began its 2018 Event Series recently with an outstanding presentation from Mark Laity, Chief Strategic Communications at Supreme Headquarters Allied Powers Europe (SHAPE), NATO’s HQ for Allied Command Operations.

20 March 2018

The Public Relations Institute of Australia (PRIA) New and Emerging Practitioners Group (NEPG) in NSW has bolstered its ranks to an impressive eight-strong committee this year.   After scouting for the industry’s best and brightest, the NEPG has welcomed six new members.

26 February 2018

This week the PRIA council appointed Ron Forrester as ACT President and Frank Exon as ACT Vice-President.

The appointments followed the resignation earlier this month of Steve Power.

19 February 2018

The Public Relation Institute of Australia’s Education and Community Committee (ECC) Accreditation Team are pleased to see an increase in full-time employment for both undergraduates and postgraduates, as reported in the Australian Government’s Graduate Outcomes Survey 2017.

08 February 2018

The Donald Dyer Trust and the Public Relations Institute of Australia (PRIA) are delighted to announce the recipients of the prestigious Donald Dyer Scholarship as Ms Ellen Tyquin and Mr Som Sengmany.  The Donald Dyer scholarship is awarded to an outstanding public relations, corporate communication, or marketing communication scholar or practitioner.

05 February 2018

The Public Relations Institute of Australia (PRIA) today announced the appointment of the new Honorary Secretary to the National Board. Industry leader and PRIA Fellow, Susan Redden Makatoa FPRIA will take the reins from 5 February from retiring industry veteran and Life Fellow Arthur Delbridge, AM, LFPRIA.

10 November 2017

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Australia’s own funny man, Shane Jacobson, held in the Northern Foyer of the iconic Sydney Opera House.

01 November 2017

The PR community was saddened this week to learn of the passing of Stewart Murrihy FPRIA. He will be so sadly missed by his colleagues and friends in the profession throughout the country. After a successful career in journalism in press, radio and television, Stewart Murrihy spent some 40+ years in the public relations profession.

25 October 2017

While there’s been a recent spike in curiosity surrounding behavioural economics, it is important to acknowledge that much of this thinking, or at least its output, is not so new.  Brands have long been exploiting cognitive biases to ‘nudge’ human behaviour, even if intuitively.

19 October 2017

Dr Alex Gyani is a Principal Advisor at the Behavioural Insights Team in Sydney. He will be speaking at the PRIA conference on the 9th November. Alex sat down with us recently to talk about the Bevavioural Insights Team, behavioural science and the customer journey.

09 October 2017

I'm sure you'd agree that it seemed like only last year, the occasional video would find its way onto your social media. In 2012 when BIG Review TV's Brandon Evertz was searching for a video solution to provide information about businesses, he was amazed to find there was nothing out there.

04 October 2017

The Public Relations Institute of Australia has thrown its support behind the YES campaign for marriage equality.

President Jenny Muir said it was simply the right thing to do.

21 September 2017

Fake news – the fabrication of facts possibly for economic or nefarious political ends – is rearranging popular dialogue, said Victorian President of the Public Relations Institute of Australia, Mr Alex Messina.

08 September 2017

Ethics – or the lack of them - are in the spotlight following the spectacular collapse of global PR giant Bell Pottinger.

The firm, based in London, has been kicked out of the UK's industry body over a campaign orchestrated in South Africa.

07 September 2017

The Public Relations Institute of Australia (PRIA) today issued a statement supporting the decision of the PRCA, Europe’s largest professional PR and communication body, to expel Bell Pottinger from the Association.

10 July 2017

Is this your first time entering the Golden Target Awards?

Here are the top tips from previous winners to ensure you have a knock-out submission!

14 June 2017

The panel theme was - Brands are increasingly standing for social issues. We are seeing an intersection between brand purpose, values, consumer aspiration and consumption. Consumers are demanding purposeful brands that stand for something bigger. Have values and social capital merged with consumerism, or is this the new way to make real change?

05 May 2017

I often think about culture in terms of its impact on how we behave and the decisions we make. We are all social beings and incredibly influenced by each other and those who we respect. As communication professionals, much of what we do is in the realms of creating, adapting and changing culture; impacting on people and society as a whole.

06 April 2017

Under a new deal struck between the Copyright Agency and the Public Relations Institute of Australia, the PRIA’s Registered Consultancy Group members will be able to offer their clients a special 10 per cent discount on a copyright licence.

The deal expands and develops an existing agreement between PRIA and the Copyright Agency.

31 March 2017

Governments must change from communicating with citizens to genuinely engaging them in decision-making.

This was the message from Ben Fowkes to a PRIA lunch in Canberra last week.

28 March 2017

This is the title of a new, very readable, sometimes hilarious book of ‘stories from the frontline’, written by Peter Lazar AM, founder and chairman of Professional Public Relations (PPR).  PPR started life in 1970 as a one-person consultancy and is today the largest and most awarded agency in the region with international recognition for innovation.

15 March 2017

The Australian Communication and Public Relations Education Seminar (ACPRES) Series

The EduCom Committee is inviting expressions of interest for inclusion in the new Australian Communication and Public Relations Education Seminar Series.

10 March 2017

Sean Larkins, Director of Consulting & Capability in WPP's Government & Public Sector Practice, listed 10 attributes for high-performing government communication functions.

Do you have them covered?

07 March 2017

Sauce Communications Director Liane Sayer-Roberts’ passion for encouraging entrepreneurship across NSW, especially in rural areas, has been recognised via her appointment as the NSW Government’s nominee on the Sydney School of Entrepreneurship (SSE) Board of Directors.

20 February 2017

Last month, Heather Mollins from Seven Communications spoke at the first 2017 PRIA event on trends set to impact our industry.

What do you think will be the hottest trends this year?

01 February 2017

The Public Relations Institute of Australia this year presents the 41st Golden Target Awards; the highest standard for excellence in the profession. The Golden Target Awards recognise and award excellence for leading innovation, creativity and best practice in public relations and communication.

01 February 2017

Virtual reality, live streaming and authentic story telling were hot topics for discussion at PRIA Queensland’s latest event which attracted more than 70 members and guests.

Multi-Golden Target Award winner Scott Maclean, from Perduco Consulting, joined Heather Mollins, from newly-founded Seven Communications, to provide their insights on key PR trends in 2017 and beyond.

31 January 2017

The Public Relations Institute of Australia is calling for nominations for Members to be recognised as Fellows of the Institute in 2017.

If you have a colleague or know somebody in the industry worthy of recognition for outstanding achievements across the PR industry, community service, and the PRIA, the PRIA would like to hear from you.

06 January 2017

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too.