• PRIA opens industry benchmark study to non-member consultancies

    Thu, Oct 11 2018

    The Public Relations Institute of Australia (PRIA), the peak industry body for communication practitioners, has launched the 2018 industry benchmark study for communication consultancies.  

    For the first time in the study's 18 years, it is inviting non PRIA member consultancies to participate.  

  • Why Authentic Communication is Critical in Today's Digital World

    Thu, Oct 11 2018

    Information (and misinformation) has never been more accessible than in today’s digital world and public and stakeholders’ demands for information have never been higher. They want more detailed disclosures about what is happening, and they want them now!

  • ADVOCACY UPDATE: Building our PR Workforce

    Thu, Oct 04 2018

    The PRIA is committed to finding solutions for the PR and Communication industries skilled workforce shortages.

    The profession is experiencing its lowest unemployment levels since the GFC.

  • The need for partnership in the fight against fake news

    Tue, Oct 02 2018

    If you’ve been following the reaction to Facebook’s share price drop, you might be wondering what comes next for the world’s biggest social network.

    The spotlight continues to shine on Mark Zuckerberg as his team works to control the flow of fake news and propaganda on the platform.   

  • Perception vs Reality: Jim Macnamara, Dan Chamberlain and Margaret Stuart join PRIA National Conference

    Wed, Sep 26 2018

    Is perception reality? In public relations, we rely on perception to build credibility and contribute to overall reputation management, but is perception everything?

    As public relations practitioners, how do we manage perception in a world where ‘fake news’ and ‘spin’ are prominen? What is the role of social media in communication and reputation, and can we succeed by being transparent and honest above all else?

  • Brakes Help to Make a Car Go Faster!

    Fri, Aug 24 2018

    At a recent Association of Corporate Counsel Australia panel discussion on ethics and governance hosted by Copyright Agency, the panellists commented on the common litmus test of asking the organisation’s CEO how he or she would to feel if something of potential concern ends up on the front page of the newspapers.

  • Protecting Trust, Data and Reputation

    Wed, Aug 22 2018

    PRIA’s endorsed insurance broker, Gallagher, has released a new report outlining how inadequate corporate governance and enhanced regulatory scrutiny are contributing to the erosion of public trust in national institutions.

  • EVENT WRAP | Sundowner

    Wed, Aug 15 2018

    Almost 40 internal communications enthusiasts converged on Brisbane in late July to soak up some fantastic insights from two leading experts in the field as part our ‘Internal comms in the digital age’ sundowner event.

  • PR IN FOCUS | The Invisible Puppet Master - Where do we draw the line?

    Wed, Aug 15 2018

    You only have to look to the Cambridge Analytica Facebook data breach scandal and CASA’s recent public consultation on the use of drones to know that people are becoming increasingly concerned about their privacy, identity and individual sovereignty.

  • Career Mentors needed at The Smith Family

    Mon, Aug 13 2018

    The Smith Family’s Career Mentoring Program connects tertiary-aged students from a financially disadvantaged background with trained volunteer mentors, who can help them make a smooth transition from their final year of study into the workforce.

  • Strategy School | Think like a Boss!

    Wed, Aug 08 2018


    We recently caught up with Sarah Mason MPRIA, trainer at HSPR and we quizzed her about the forthcoming Strategy School workshop which is now open.

  • The five things PR agencies need from clients (and why)

    Tue, Aug 07 2018

    This article shares what we, and others like us, see as some of the  underpinnings of smashing success in the client / agency relationship. They’re evident from the outset of most partnerships, and, when used skilfully by clients, help you get the most out of the relationship.

  • Meet the Industry | 5 Minutes with Sharne Tierney

    Mon, Aug 06 2018

    The PRIA team were lucky enough to catch up with Sharne Tierney FPRIA, Principal of STA Communication, who will  be part of the ‘brain trust’ for Meet the Industry tomorrow. Sharne opened up about when she first entered the PR industry.

  • Meet the Industry | 5 Minutes with Collin Myers

    Tue, Jul 31 2018

    We recently caught up with Collin Myers AM FPRIA, Principal of Collin Myers Investor Relations, who is part of the ‘brain trust’ at the upcoming Meet the Industry event. Collin was kind enough to share his career advice.

  • Will Australia’s first media supergroup hit the right notes?

    Fri, Jul 27 2018

    So pending regulatory approval, the Australian media landscape has its first supergroup. This has looked inevitable since the Turnbull Government relaxed media ownership laws last year. And although Nine and Fairfax are the first to jump into bed together, it’s unlikely they’ll be the last.

    The advertising industry has been quick to welcome the move, with WPP AUNZ chief executive Mike Connaghan and others saying the new $4 billion entity will be better placed to compete with global giants like Facebook and Google.

  • PR IN FOCUS | Better audience, not bigger

    Thu, Jul 12 2018

    AVE might be dead or dying, but there is a fundamental problem for Australian PRs in evaluating campaigns. The media industry has failed to determine a single, standardised way to measure their audiences.

  • EVENT WRAP | When Disaster Strikes

    Wed, Jul 11 2018

    Picture this: You are the Communications Manager at Rapid Rail, Melbourne’s leading public transport provider.Thousands of angry passengers are stranded at stations across Melbourne, venting their frustrations on social media. How do you respond to the delays?

  • Science communication needs an ethics code

    Thu, Jun 28 2018

    Science communication needed to develop a code of ethics to guide its practitioners, Professor Joan Leach told a recent PRIA (ACT) breakfast function in Canberra.

  • Top Stories from the 68th Australasian Reporting Awards

    Tue, Jun 26 2018


  • Five reasons to master PR Measurement and Evaluation

    Thu, Jun 21 2018

    Whether you’re planning your next public relations campaign, analysing your results or preparing your entry to the upcoming PRIA Golden Target Awards, there’s always a good reason to ensure you’re up to date with industry best practice in PR measurement and evaluation.

  • How do you manage trust in a distrusting world?

    Wed, Jun 20 2018

    Trust is critical for any successful organisational-public relationship. In fact, some scholars have suggested that society could not act without trust.

  • The Battle of Narcissus and Nemesis in a Millennial World

    Wed, Jun 13 2018

    Ever wondered how social media is shaping the first generation of digital natives, and why authenticity is this gens battle-cry? It turns out there is only so much curation that one generation can handle; it’s now time to keep it real.

  • New Australian Survey Confirms the Era of Influencers is Far From Over

    Tue, Jun 12 2018

    The growing power of social media and influencer marketing can no longer be ignored with a new national survey finding almost 40% of consumers are more likely to purchase a product if they see a blogger or influencer posting about it.

  • PR BITES – Our four take-away points

    Thu, Jun 07 2018

    Where can you pick up tips on making your own videos, dealing with bad online behaviour, the benefits of social media personas AND be reminded of the media benefits of operating in regional Australia?

  • New Research Finds Your Communications to Millennials is Failing

    Tue, May 22 2018

    New research reveals failing to focus on visual communication threatens productivity and engagement levels

  • RCG UPDATE: Nicole Webb Announced as new RCG Chair

    Tue, May 22 2018

    After a four-year stint, his third in 20 years, National RCG Chair, Adam Benson (FPRIA), is standing down and will be replaced by well-known industry figure Nicole Webb, the CEO of The Impact Agency.

  • PR IN FOCUS: Big week in data and privacy protection

    Tue, May 22 2018

    This week the General Data Protection Regulation (GDPR) occupies the minds of businesses not only across the country but the whole world.  A new law is coming into effect on Friday 25 May 2018 to protect privacy and personal data of the European (EU) citizens and residents. The legislation aims to give people more control over how organisations use their personal information. 

  • PRinks Sydney: A Belated Easter Feast

    Fri, May 18 2018

    Last month, PRIA didn’t want to say goodbye to the Easter Holidays just yet, so the NSW New and Emerging Practitioners Group (NEPG) held a special PRinks networking event, A Belated Easter Feast, for communications professionals at the HQ of one of Sydney's leading PR agencies, One Green Bean. Also, who doesn’t love a cheeky excuse to indulge in some chocolate and wine?

  • Public Relations Institute of Australia appoints new President and Deputy President

    Tue, May 15 2018

    The Public Relations Institute of Australia at its Extraordinary General Meeting yesterday elected Sylvia Bell FPRIA as National President and Liane Sayer-Roberts MPRIA as Deputy National President for the next year.

  • Taurus wins and re-signs clients, wrapping up a successful quarter!

    Mon, Apr 30 2018

    Integrated Marketing and PR agency, Taurus is celebrating a successful end to the first quarter of the year with new client gains and celebrating the return of clients across various industries.

  • Mental health needs to be a priority for people working in PR / comms

    Tue, Apr 17 2018

    Ishtar Schneider from the NSW Council of the Public Relations Institute of Australia gives us a run-down of the recent event 100% YOU: Why self-care is the key to success in PR and what to do about it.

  • PR IN FOCUS: It just wasn't cricket.

    Thu, Apr 05 2018

    Despite the chill descending on relations with Russia and a horror week for global tech companies - a tragic shooting at YouTube HQ, Facebook still reeling from the Cambridge Analytica scandal, Amazon losing $60 billion in market value and Tesla’s tone deaf April Fools bankruptcy announcement - it was a small piece of sandpaper that dominated the Australian news.

  • Call for 2018 College of Fellows Nominations Open

    Thu, Apr 05 2018

    Members still have time to nominate other members to be recognized as Fellows of the Institute for 2018.

  • Registered Consultancy Group (RCG) Benchmarking Studies

    Thu, Apr 05 2018

    The RCG is an operating group within the PRIA comprised of consultancy owners and CEOs which focusses on providing resources and activities to help its members build best practice, sustainable businesses. Each year, all RCG members are invited to participate in a longitudinal financial and business sentiment study to help inform businesses and assist strategic planning.  Participating members benefit by receiving a copy of the final report. All consultancies are invited to become members.

  • Mark Laity, NATO: Strong Stories Have Most Influence

    Thu, Mar 29 2018

    PRIA ACT began its 2018 Event Series recently with an outstanding presentation from Mark Laity, Chief Strategic Communications at Supreme Headquarters Allied Powers Europe (SHAPE), NATO’s HQ for Allied Command Operations.

  • VIVID Sydney: Keeping It Real in the Age of Curated Perfection

    Tue, Mar 27 2018

    One of the most highly anticipated events on Australia's cultural calendar, Vivid Sydney, have just this week launched their 2018 festival of Light, Music and Ideas, which features an exclusive PRIA showcase 'Keeping It Real in the Age of Curated Perfection'.

  • Taurus Introduces Newest Taurean – John Wanna

    Thu, Mar 22 2018

    Award-winning integrated PR and Marketing agency, The Taurus Group, welcomes new talent, John Wanna to the team.

  • AGENT99 Grows Portfolio with three New Clients

    Thu, Mar 22 2018

    Agent99 an award winning integrated communications agency, is delighted to welcome three new clients to their portfolio across the beverage and property sectors. 

  • PRIA NSW Emerging Practitioners Group kicks off 2018 with fresh blood

    Tue, Mar 20 2018

    The Public Relations Institute of Australia (PRIA) New and Emerging Practitioners Group (NEPG) in NSW has bolstered its ranks to an impressive eight-strong committee this year.  

  • WE Buchan bolsters specialist offering with five new hires

    Tue, Mar 13 2018

  • New leaders for PRIA in the ACT

    Mon, Feb 26 2018

    This week the PRIA council appointed Ron Forrester as ACT President and Frank Exon as ACT Vice-President. The appointments followed the resignation earlier this month of Steve Power.

  • Straight Up PR Continues to Prosper with Organic Business Growth

    Tue, Feb 20 2018

    Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed five new business wins to its
    client portfolio in early 2018, including Changing Habits, Unichi Wellness, enerGi, SleepX and
    Healthie Hampers.

  • PRIA celebrates graduate outcomes for industry

    Mon, Feb 19 2018

    The Public Relation Institute of Australia’s Education and Community Committee (ECC) Accreditation Team are pleased to see an increase in full-time employment for both undergraduates and postgraduates, as reported in the Australian Government’s Graduate Outcomes Survey 2017.


    Thu, Feb 08 2018

    The Donald Dyer Trust and the Public Relations Institute of Australia (PRIA) are delighted to announce the recipients of the prestigious Donald Dyer Scholarship as Ms Ellen Tyquin and Mr Som Sengmany. 

  • Industry leader Susan Redden Makatoa joins PRIA Board

    Mon, Feb 05 2018

    The Public Relations Institute of Australia (PRIA) today announced the appointment of the new Honorary Secretary to the National Board. Industry leader and PRIA Fellow, Susan Redden Makatoa FPRIA will take the reins from 5 February from retiring industry veteran and Life Fellow Arthur Delbridge, AM, LFPRIA.

  • 2017 Golden Target Awards Results

    Fri, Nov 10 2017

    Winners announced in the 41st National Golden Target Awards

    The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Australia’s own funny man, Shane Jacobson, held in the Northern Foyer of the iconic Sydney Opera House.

  • Vale Stewart Murrihy FPRIA

    Wed, Nov 01 2017

    Vale Stewart Murrihy FPRIA

    The PR community was saddened this week to learn of the passing of Stewart Murrihy FPRIA. He will be so sadly missed by his colleagues and friends in the profession throughout the country.

  • Sam Tatam - The Future of Behavioural Science

    Wed, Oct 25 2017

  • Alex Gyani Q&A

    Thu, Oct 19 2017

    Dr Alex Gyani is a Principal Advisor at the Behavioural Insights Team in Sydney. He will be speaking at the PRIA conference on the 9th November. Alex sat down with us recently to talk about the Bevavioural Insights Team, behavioural science and the customer journey.

  • PRIA flies the rainbow flag for marriage equality

    Wed, Oct 04 2017

    The Public Relations Institute of Australia has thrown its support behind the YES campaign for marriage equality.

  • THE ‘FAKE NEWS’ THREAT – Senator Dastyari on where to from here?

    Thu, Sep 21 2017

    Fake news – the fabrication of facts possibly for economic or nefarious political ends – is rearranging popular
    dialogue, said Victorian President of the Public Relations Institute of Australia, Mr Alex Messina.

  • Ethics in the Spotlight

    Fri, Sep 08 2017

    Ethics in the spotlight

    Ethics – or the lack of them - are in the spotlight following the spectacular collapse of global PR giant Bell Pottinger.

  • PRIA stands with PRCA on holding industry to account in ethics

    Thu, Sep 07 2017

    The Public Relations Institute of Australia (PRIA) today issued a statement supporting the decision of the PRCA, Europe’s largest professional PR and communication body, to expel Bell Pottinger from the Association.

  • Top tips for entering the 2017 Golden Target Awards

    Mon, Jul 10 2017

  • PR Insights June 2017 Edition

    Thu, Jun 29 2017

    What's trending in the PR Insights March edition: Golden Target Awards currently open, PRIA annoucnes video partnership with Big Review TV, Vid Ideas Exchange recap, upcoming social media workshop and a warm welcome to our new Board members.

  • Shaping Hearts and Minds - Brand Purpose, Values and Aspirations

    Wed, Jun 14 2017

  • Street Cred: Creativity & getting a brand’s story into culture

    Fri, May 05 2017

  • PR Insights April 2017 Edition

    Tue, Apr 18 2017

    What's trending in the PR Insights April edition: Ben Fowkes brought thought leadership to ACT, Measurement and Evaluation Workshops, AVEs – 8 Reasons NOT to Use Them and more...

  • PRIA strikes deal with Copyright Agency

    Thu, Apr 06 2017

  • Moving governments from communication to consultation

    Fri, Mar 31 2017

  • So you Want to be in PR?

    Tue, Mar 28 2017

    This is the title of a new, very readable, sometimes hilarious book of ‘stories from the frontline’, written by Peter Lazar AM, founder and chairman of Professional Public Relations (PPR).  PPR started life in 1970 as a one-person consultancy and is today the largest and most awarded agency in the region with international recognition for innovation.

  • Call for Expressions of Interest – (ACPRES) Series

    Wed, Mar 15 2017

    CALL FOR EXPRESSIONS OF INTEREST – The Australian Communication and Public Relations Education Seminar (ACPRES) Series

    The EduCom Committee is inviting expressions of interest for inclusion in the new Australian Communication and Public Relations Education Seminar Series.

  • PR Insights March 2017 Edition

    Fri, Mar 10 2017

    What's trending in the PR Insights March edition: PRIA to join Next Generation Engagement Project, PR student’s bank accounts saved at RMIT, Sean Larkins speaks the truth to Government
    Communicators in Canberra, new Webinars and Professional Development announced, final call for fellow nominations and much more. 

  • 10 Key Attributes for Government Communication Teams

    Fri, Mar 10 2017

    Sean Larkins, Director of Consulting & Capability in WPP's Government & Public Sector Practice, listed 10 attributes for high-performing government communication functions - a clearly defined role and structure;  understanding the wider socio-economic and cultural environment; creating collaborative environments; investing in talent and professional development; maintaining consistency of messages; working across government; maintaining access to senior stakeholders; driving a focus on the citizen throughout the organisation; accessing a wide range of data sources to inform decisions; and embracing technology to become more citizen-focused.

  • PR Head Appointed to Sydney School of Entrepreneurship Board

    Tue, Mar 07 2017

    Sauce Communications Director Liane Sayer-Roberts’ passion for encouraging entrepreneurship across NSW, especially in rural areas, has been recognised via her appointment as the NSW Government’s nominee on the Sydney School of Entrepreneurship (SSE) Board of Directors.

  • Storytelling to Inform, Inspire and Influence

    Wed, Mar 01 2017

    A workshop designed for communication professionals: take your writing to the next level

  • Predictions for the hottest 2017 trends

    Mon, Feb 20 2017

    Last month, Heather Mollins from Seven Communications spoke at the first 2017 PRIA event on trends set to impact our industry.

  • PR Insights February 2017 Edition

    Thu, Feb 02 2017

    This year's first PR Insights edition is here! Highlights include: Queensland's latest event, call out for 2017 Golden Target Awards judges, 2017 Fellow nominations and our winners from the 2016 Professional Development Survey announced. 

  • Call for 2017 Golden Target Awards Judges

    Wed, Feb 01 2017

    The Public Relations Institute of Australia this year presents the 41st Golden Target Awards; the highest standard for excellence in the profession. The Golden Target Awards recognise and award excellence for leading innovation, creativity and best practice in public relations and communication.

  • Game changing communication trends sets the tone for 2017

    Wed, Feb 01 2017

    Virtual reality, live streaming and authentic story telling were hot topics for discussion at PRIA Queensland’s latest event which attracted more than 70 members and guests.

    Multi-Golden Target Award winner Scott Maclean, from Perduco Consulting, joined Heather Mollins, from newly-founded Seven Communications, to provide their insights on key PR trends in 2017 and beyond.

  • 2017 College of Fellows Nominations

    Tue, Jan 31 2017

    The Public Relations Institute of Australia is calling for nominations for Members to be recognised as Fellows of the Institute in 2017. Registrations close Friday, 31 March 2017.

  • A Crisis of Meaningfulness?

    Fri, Jan 06 2017

  • Nearly 50% of PR professionals have been exposed to suicide

    Tue, Dec 13 2016

    World’s first research on PR professionals understanding of suicide released today.

    Ahead of a much needed holiday break for many busy public relations and communication professionals, the PRIA National President Jenny Muir is proud that the PRIA can bring you this ground breaking research on the role PR and Communication professionals play in communicating about suicide.

  • PR Insights November Issue

    Wed, Nov 30 2016

    Read the latest in PR and Communication, including highlights from the PRIA National Conference and Golden Target Awards

  • National Conference and GTA highlights

    Tue, Nov 29 2016

    The 2016 PRIA National Conference - Communication Innovation - saw over 300 communication professionals gather to learn, connect and celebrate over 3 days of events. 

  • Brand New Solutions rebrands as The 6AM Agency with Chris Savage

    Mon, Nov 28 2016

    Gillian Fish, Author and Founder of The 6AM Agency and Chris Savage, Chairman and Partner talk to PRIA about the rebrand of Brand New Solutions and what’s in store for the future.

  • Lessons from the M&A front-line: the seller's perspective

    Sun, Nov 27 2016

    I’m about to bungy jump off a postage stamp-sized platform 135m above the Nevis River in Queenstown, New Zealand, with only a rope secured around my ankles. I’m petrified but wired and determined that I will jump. I do.

    A few weeks before this, I took a leap of a different kind. I signed over a majority stake of Buchan Consulting to US-based WE Communications Inc., one of the world’s largest independent multinational communication businesses.  

    These two, completely unrelated events, challenged me in very similar ways.

  • N2N Communications and Primary Health Care win PRIA National Campaign

    Fri, Nov 25 2016

    N2N Communications, part of The Herd Agency, has won PRIA’s National Campaign of the Year and best Digital Social Campaign at this year’s Golden Target Awards. These wins top off an outstanding year for one of Australia’s largest independent agency groups.

    The winning campaign, led by Samara Kitchener and Lewis Shields, was part of the launch of ASX-listed Primary Health Care’s bulk-billed IVF service, Primary IVF. This campaign was the winner of both awards.

    The integrated social media-led communication program was designed to drive awareness about affordable IVF services and achieve appointments. It combined deep insights, earned media, content marketing and a social campaign that generated hundreds of appointments within six months and significant return on investment.

  • Diversity and Inclusion Policy to tackle gender inequity

    Wed, Nov 16 2016

    The Public Relations Institute of Australia (PRIA) launched the industry's first Diversity and Inclusion policy at the PRIA National Conference, with the key priority of attracting more males to the PR and communication industry.

    The Diversity and Inclusion policy will act as a point of reference for progress, and a standard that will be used to promote the benefits of diversity and inclusion.

  • Communication Kings and Queens Crowned at Golden Target Awards

    Tue, Nov 15 2016

    The Public Relations Institute of Australia (PRIA) celebrated 40 years of excellence in public relations and communication at the Golden Target Awards (GTAs) gala dinner on Monday 14 November, at the Four Points by Sheraton in Sydney.

  • Fellowships for PR Industry's Best

    Mon, Nov 14 2016

    The PR industry’s long time top performers were recognised with Fellowships of the Public Relations Institute of Australia (PRIA) last night at the Annual College of Fellows Dinner in Sydney.

    PRIA National President, Jenny Muir, announced 14 new Fellows, stating they were outstanding PR practitioners who had been industry leaders through long careers.

  • World first Professional Framework for PR and Communication industry

    Mon, Nov 14 2016

    The Public Relations Institute of Australia (PRIA) have released the first ever Professional Framework for PR and communication professionals today at the Communication Innovation event in Sydney.

  • VALE Roozi Araghi

    Mon, Nov 14 2016

    The Public Relations Institute of Australia is deeply saddened by the loss of our professional colleague, Roozi Araghi.

    Roozi Araghi is recognised by Canberra’s close-knit community of communication professionals as a committed and hardworking colleague who was well-liked and highly regarded among his peers.

  • What does one of the world's best think of Australian creative?

    Sun, Oct 30 2016

    Anders Hult, co-founder and partner at Prime (a Weber Shandwick Company), the world number one ranked PR agency on both the 2010 and 12 Cannes Report List, is coming to Australia in mid-November to speak at Communication Innovation, PRIA’s annual conference. With 20 Cannes Lions, 18, SABRE awards, 15 Eurobest and 6 CLIOs since 2010, it’s fair to say Prime is on a roll.

    Hult is keen to share his insights gained building a PR agency of 160 staff, but also to discover just what Australia is talking about.

  • PR Insights October Issue

    Thu, Oct 20 2016

    The October Issue of PR Insights is out now, featuring the many faces of innovation in communication.

    Highlights include Jane Caro on the how the internet is taking power from the powerful; Chris Wirasinha - Founder and Director of Pedestrian.TV-  speaks with B&T about loyalty in the new media landscape, and Marcia Balzer of the Australian Veterinary association talks about how a successful campaign can bring about a better world. As well information about the new PRIA State and Territory councils, the latest industry jobs and events, and a whole lot more.

  • Jane Caro on social media and the internet

    Thu, Oct 20 2016

    Social commentator journalist and author, Jane Caro, talks to PRIA about how the internet is taking power from the powerful and what that means for the rest of us. Jane Caro is a keynote speaker at the upcoming PRIA National Conference: Communication Innovation in Sydney (14-15 November) 

  • A look into the watch-works of news media with Sushi Das

    Mon, Oct 17 2016

    Awarded journalist and former opinion editor of the Age, Sushi Das, delivered enlightening insights and useful tips to PRIA colleagues during a breakfast at PPR’s stunning offices in Melbourne’s iconic old George’s building.

    Sushi discussed emerging digital trends in news media, the impact on quality reporting, and how anyone seeking space and a voice in the modern media landscape can maximise their chances.

  • How to take control of your career and get ahead

    Tue, Sep 13 2016

    ManpowerGroup recently released research revealing that 59 per cent of young Australian workers are actively looking for their next job opportunity, earning themselves the title of the ‘continuous candidate’. In fact, this group of employees are four times as likely to think advancement corresponds with changing jobs, and doing so, often.

    In the face of a talent shortage in the PR industry, this research got me thinking. Is the onus on the employer or the employee to ensure career development and progression? To me the answer is – both. Yes, the employer has a responsibility to ensure its staff are challenged, learning and progressing. But it’s also up to the employee to recognise the role they play in their own career development.

  • The future of news and what it means for PR

    Mon, Sep 05 2016

    Perhaps you’ve heard that news as we know it is dead? Newsrooms around the country - and the world - are apparently empty; spaces that were once crammed with earnest journalists and tough editors are being converted into trendy warehouse apartments. Desks that were littered with hundreds of pieces of paper – past newspaper editions, lengthy reports, hand written tip-offs and secret, explosive documents leaked for public interest – have long been cleared out. As for TV news, what work is there to be done when citizen journalists are so diligently recording everything as it occurs, eagerly forwarding the shaky, grainy footage off to the networks themselves? And for free!

  • Podcast: Public Sector Communication and Support for the Industry

    Thu, Sep 01 2016

    David Pembroke from ContentGroup recently sat down with PRIA National President Jennifer Muir to talk about the unique challenges faced by communication professionals in the public sector, and how support for the PR and Communication industry is evolving.

  • Understanding and Navigating the Chinese Market

    Tue, Aug 30 2016

    Understanding and Navigating the Chinese Market

    This week, Icon PR hosted a PRIA Breakfast Session, inviting members to listen to Shufen Tan, General Manager of Strategic Public Relations Group (SPRG) Shanghai who shared insights into China’s media landscape and the growth in digital platforms.

  • Lessons from the news tracker - Olympics edition

    Thu, Aug 25 2016

    There are always lessons to be taken from which people, places and events are getting the most media coverage. A major sporting event such as the Olympic Games provides a great chance to focus in on the athletes, countries and companies involved.

    The patterns and sentiments embedded in the data show that there's another side to the competitions: While matches play out on the track or in the pool, there are battles to see who or what will be most talked about.

  • Where do you get your news from?

    Tue, Aug 23 2016

    It’s a common question for those of us in PR and communications.  Those of us over forty might still turn to the newspaper(s) in the morning and be lamenting the rumours coming out of Fairfax that print will be a weekend only option in the near future.  But Fairfax CEO Greg Hywood isn’t just crystal ball gazing.  The fact is physical newspapers are now only seen as the most frequently used source of news by just 6% of Australians.  Far more see social media as their primary news source, particularly Millennials (those under 32), 29% of whom turn to social for their daily news fix.

    These are just two of the findings from the Deloitte Media Consumer Survey 2016, which surveyed more than 2000 consumers in Australia about how they interact with media, entertainment, technologies and information across five categories: Entertainment, Devices, Social, Books, magazines and news, and Advertising.


  • Remember in life it’s who you know as much as what you know

    Fri, Aug 19 2016

    If you learn one thing as you work your way through your career, it is the importance of who you know as much as what you know. Who you know can help you become front of mind with mentors, friends, clients, suppliers and new ideas and opportunities. Expanding your spheres of influence by deepening and widening your contact base will enable you to learn new things, create more opportunities to advance your career, your business and even your personal life.

  • A business reflection on building for the future

    Tue, Aug 16 2016

    When I started my business writing at the kitchen table midway through 1985, it was just the beginning of a dream fulfilled. Little did I envision Buchan becoming a global player in the communication industry three decades later.

    Nor did I appreciate, in the beginning, the immense efforts required to build, and build, and build – even in times of economic downturn when there’s a natural instinct to contract.

    I know I disappointed my late father in ignoring his footsteps in the profession of architecture; but my love of the written word and a passion for issues and current affairs pushed me in the direction of communication.

  • Re-inventing your brand in a digital age

    Tue, Aug 09 2016

    As a communication, digital and creative agency, Rowland has helped countless organisations present and evolve their brands to stay relevant and ahead of competitors at a time when digital and global disruption is impacting on purchasing decisions.

    While many age-old rebranding processes and outcomes remain relevant in a digital age, some nuances and additional expectations must also be considered.

  • Twitter remains a paradox in Australia

    Fri, Aug 05 2016

    The annual Australian Sensis Social Media Report, released June 1, contains some very interesting statistics around Twitter in particular.

    According to the Sensis data, Twitter’s Australian numbers overall indicate a social networking platform in decline (this is reflective of a broader global trend).

    However, the 2016 research report shows there is more to Twitter than meets the eye. Here are two findings that challenge the commonly-held belief that Twitter is dying.

    In terms of frequency of use, Twitter leads all comers, including social networking behemoth, Facebook.

  • Lessons in PR: Catapult your career from grad to professional

    Wed, Aug 03 2016

    Sometimes entering a new workplace can feel a bit like walking into a battle zone. You are adjusting to a foreign environment, figuring out friend from foe, all the while trying to make a killer first impression and show that you are capable of great work.

    Couple this with the transition of casual to full time work, and you might just find your anxiety levels reaching a new high.

    Having recently entered the world of PR, I found that any advice was good advice, so I’ve decided to return the favour. Here are my top five tips for those who are about to spread their wings and make their way into the working world of communications:

  • The future of PR: Adapt, or be left behind

    Tue, Aug 02 2016

    Many PR pros are familiar with the “client request.”

    A decade ago, I spoke with a colleague about that very thing. The request was for a specific high-level government cabinet official to speak at their summit conference. My colleague asked the client what it would be worth to them if he could deliver, and the client blurted out, “$50,000 in fees.”

    Although this practise was frowned upon in the PR industry at that time, my colleague agreed to the terms. What the client did not know was that my colleague knew this person rather well and tapped into that relationship. He got $50,000 for about a five-minute call. Clearly he got paid for value, rather than billable hours, which is the most prevalent model today for PR agencies.

    Data from a recent USC Annenberg study show that a value-based billing model, which focuses on business outcomes rather than hours of outputs, will eventually be preferred—especially on the client side

  • Off with a bang: the 7 keys to amazing PR event planning

    Fri, Jul 29 2016

    Putting on an event can be a costly exercise. Filtered Media’s Public Relations Director, Claire Laffan, shares her top tips for ensuring your next event goes off with a bang…

  • How to Turn Data into Different Infographics for Different Audiences

    Thu, Jul 28 2016

    As communications professionals, a significant part of our job is to tell well-developed stories that engage target audiences. With recent research suggesting that brands have less than four seconds to hold consumers’ attention on a web page before they move on, it’s important now more than ever to consider the various vehicles to tell our brands' and clients’ stories in a compelling way.

  • What makes a PR agency a 'safe choice'?

    Tue, Jul 26 2016

    The old adage goes, “Nobody ever got fired for choosing IBM.” 

    That seems to mean that the best choice is a safe choice. I'm not so sure. Consider what constitutes a “safe choice.”

    Inevitably, when a major corporation seeks a PR agency to support its communications efforts, a request for proposals (RFP) asks for critical capabilities that can help a company sift through the myriad options available and narrow them down to the few that make sense for their specific needs. Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry, and, of course, actual public relations skill.

  • People judge you based on 2 criteria when they meet you

    Fri, Jul 22 2016

    People size you up in seconds, but what exactly are they evaluating?

    Harvard Business School professor Amy Cuddy has been studying first impressions alongside fellow psychologists Susan Fiske and Peter Glick for more than 15 years, and has discovered patterns in these interactions.

  • ​Referrals from PR Leaders are gifts that keep giving.

    Wed, Jul 20 2016

    If you are a PR manager take pride in your achievements.

    You have reached the point where you have the experience, industry knowledge, skills and a circle of contacts to attract attention. Because you are so connected you probably also find people often approach you for a referral to someone in your network. They might want your help to connect with an individual who can help with career advice, an interview, information or thoughts on their business ideas.

  • The 9 Habits of Insanely Likable and Charismatic People

    Fri, Jul 15 2016

    If a conversation ends after “So what do you do?” … things can get awkward.

    At this point, we don’t know what else to say. We stink at small talk. We are shy. We are insecure. We’re introverted. Whatever the reasoning or logic, awkward conversations are, well, awkward. It’s uncomfortable for everyone.

    But no one wants to feel awkward. We want to be liked. We want to be charming. We want to be charismatic. But that's a natural instinct, rooted in our psychological desire to belong...

  • Why LaCroix sparkling water is suddenly everywhere

    Mon, Jul 11 2016

    In the 1990s, LaCroix was the favourite drink of Midwestern moms. How did it get so cool?

    For the first few decades that LaCroix sparkling water existed, the Midwestern moms who drank it had it all to themselves.

    Long before the girls wearing "LaCroixs Over Boys" T-shirts this summer were even born, LaCroix was beloved by health-conscious, budget-wise women in middle America. They knew a good thing when they found it, and they were a loyal audience. But most trends trickle inward from the coasts to the Midwest, not the other way around, and so LaCroix's first 30 years were spent under the radar.

    Then sometime in 2015, LaCroix — lightly flavoured, sugar-free carbonated water wrapped in a garish can — became an unlikely breakout hit. The New York Times published an essay raving about it. The Awl and Time Out New York ranked its flavours. If you say "LaCroix" to a youngish urban professional, be ready for a possible explosion of enthusiasm, as if you'd shaken up a can of carbonated water.

  • The New Audio: Reaching the Spotify Listener in Australia

    Thu, Jul 07 2016

    It’s undeniable – the way people listen to music is changing. More people are streaming more music than ever before. But how has this changed listening behaviour, and what does it mean for audio advertisers who are navigating this shifting landscape?

    We began investigating these questions in Europe, Canada and Latin America, teaming up with leading research firm TNS Global to measure the reach and quality of Spotify’s free, ad-supported audience compared to traditional radio audiences.

    This time, it’s Australia’s turn.

  • How to Market Yourself to Win Clients–Advice from an Industry Expert

    Wed, Jul 06 2016

    If you're trying to succeed in the consulting space, this guide for modern B2B Marketing Strategies will give you the advice you need. 

  • On the complexities/challenges of communication around suicide deaths

    Wed, Jul 06 2016

    Over the last decade, there has been a profound shift in how the statistics about suicide deaths are reported, according to Marc Bryant, Manager of the Mindframe National Media Initiative at the Hunter Institute of Mental Health.

    In the wake of this week’s release of the latest national data on suicide deaths (summarised inside), he examines some of the complexities confronting those involved in communications in this space, whether in advocacy, journalism or wider public debate.

  • The Role of Social Media from Millenials' Perspectives

    Mon, Jul 04 2016

    Millennials are the one demographic that many marketers strive to understand.

    With their buying influence and increasing population within the workforce, millennials are affecting decisions from layout and design of office spaces to the ways in which content is received and shared.

    Because the digital universe has been around most of their lives, millennials likely have a hard time remembering what life was like without search engines, social networks, and streaming entertainment. They are the ultimate multitaskers – with the abilities to walk, talk and scroll at the same time. It is key to remember that since the digital evolution took place during many millennials’ formative years, adoption and usage rates of the digital world vary widely among this generation.

    What better way to truly understand this powerful, highly stereotyped generation than to ask? We gathered insight from two of our soon-to-be-college-graduate interns on the role of social media in their daily lives. From their perspective, the role social media plays in today’s society is essential and second nature.

  • The Cannes Lion award winning Reword campaign from InsideOut PR

    Fri, Jul 01 2016

    InsideOut Public Relations (IOPR)’s publicity campaign for Reword with Leo Burnett and headspace won a PR Lion at the Cannes Lions international festival of creativity.

    In April, InsideOut Public Relations (IOPR) worked with Leo Burnett and headspace on the launch of their online anti-bullying technology, Reword. The technology is an Australian first, and works by identifying cruel or intimidating words in real time to prompt online users to reword their message or post. Similar to a spellcheck functionality, a red line appears through words to highlight bullying behaviour, encouraging online users to reconsider their choice of words. The tool also encourages the online population to collaborate and become co-authors of new bullying terms, giving them ownership over Reword while building the tool’s intelligence and lexicon. The tool was launched in March on the National Day of Action Against Bullying and Violence, Australia’s largest anti-bullying event in schools.

  • Three Action Items for Nonprofits on Social Media

    Thu, Jun 30 2016

    After conducting a four-year study exploring social media use in the Australian nonprofit sector, I can suggest three key actions to support public relations  professionals:

  • How to Use Humour in a Speech (Without Getting Burned)

    Tue, Jun 28 2016

    One of the best perks of speechwriting is the way it lets you indulge your sense of humour. Nearly every time you sit down to write a speech, there’s a chance to tell at least one joke.

    That’s not something most other communicators get to do nearly as often. (Try slipping a one-liner into the annual report some time. Let me know how that goes.)

    And it isn’t an indulgence—or at least, it isn’t just an indulgence. Humour has real communications power. It humanises your speaker, builds a rapport with an audience and can help overcome hostility, suspicion and resistance to new ideas.

    But written or delivered badly, a joke can work against your speaker. Which gives us a responsibility to use humour carefully and sensibly.

  • Relationships Australia NSW launches powerful 'Born just like you'

    Fri, Jun 24 2016

    Relationships Australia NSW (RANSW) is asking people to re-evaluate their inherent biases in its latest outdoor campaign entitled 'Born just like you' via Sydney creative agency Drifter.

    RANSW is an independent, inclusive organisation that provides judgement-free relationship services and support - to anyone. However, its vision for a harmonious and inclusive society faces obstacles on a daily basis.

    People never want to think they're prejudiced, but the less than perfect truth is people make snap judgements every day - race, gender, age, religion, sexuality, disability.

  • You Absolutely Need These Top 5 Apps

    Wed, Jun 22 2016

    Keeping up with the Kardashians and everything on our to-do lists can be time consuming and undoubtedly overwhelming. From finding the perfect hashtag, syncing calendars, or collaborating with our team, there is always a new tool to help make sure we manage our time and kick ass along the way.  As savvy players in the social field, we are constantly on the lookout for the latest and greatest apps to help manage our workload as efficiently as possible.  From management tools to Instagram assists, the following PR agency-approved apps are MUST HAVES for social media management success…and sanity.

  • Latest report gives insight into how Australians consume news

    Mon, Jun 20 2016

    Australian news consumers are surely amongst the luckiest in the world – at least, that's what we can infer from this year's Digital News Report: Australia, published last week. It's our second annual survey and we focus on digital news consumption and pathways to accessing the news. Our online survey respondents (over 2,000 of them) told us that terrestrial TV (54%) and social media (52%) were their most popular sources of news; but when asked for one main source of news, the clear majority (38%) preferred TV news bulletins, programs and 24-hour news channels. Second place went to online news sources (27%) and the runner-up was social network services (19%).

  • The 8 Biggest Blogging Mistakes New Bloggers Make

    Tue, Jun 14 2016

    When you’re just getting your blog up and running, it’s easy to get caught up in the excitement of just launching a blog and rush to get going – so much so, that you make mistakes along the way.

    I know from personal experience how easy it is to screw things up with a blog – or even just miss opportunities I could have taken advantage of.

    So – to help you get started on the right foot (or get back on track if you’ve run off course) here are the 8 most common (and biggest!) mistakes I see new bloggers making

  • Emotional Intelligence in Public Relations: PR = EQ

    Fri, Jun 10 2016

    Given the wildly successful business tome Emotional Intelligence 2.0, there is a renewed excitement about how to shape the culture of the future workplace. Core tenets of this work revolve around identifying key attributes that contribute to working in groups and independently. The focus on emotional intelligence, also known as EQ, in tandem with IQ, is important to the very survival of any working environment.

    Within the PR profession, we have witnessed EQ's increasing significance, given 24/7 digital media and the Client being 'always on.' In the 21st Century, clients are constantly engrossed in their social media presence and how they appear to the public. Deadlines and emotions, along with expectations and results, routinely run high, as detailed in this thought piece by the PRSA. Extensive studies go so far as to state that emotional intelligence drives culture, which in turn impacts strategy and ultimately, business outcomes. PR pros are expected to master communication as the voice of a brand or firm with 100% authority and objectivity, every moment of the day.

  • PR evolution – can we adapt to the challenge?

    Thu, Jun 09 2016

    There is no doubt that Australian Public Relations professionals – both agency and in-house –  need to brace for rapid change in skills, structures, services and attributes to be successful in our future industry.  This is reflected in the recently released Global Communications Report which states: “Public relations executives around the world are optimistic about the industry’s future and believe that over the next five years they will be expected to deliver more – more strategy, more content, more channels, more creativity and more measurement”. The challenge for our industry is how we adapt effectively to meet this change, and whether we have the courage and leadership to do so.

  • Leadership study obliges PR leaders to act

    Wed, Jun 08 2016

    PR executives may not be responsible for other leaders but they can call out poor leadership, agitate for leader development and model behaviours others can follow.

  • Inside the dark art of speech writing

    Tue, Jun 07 2016

    On Thursday 9 May, Canberra’s PR practitioners took advantage of a rare insight into the sometimes dark art of speechwriting at lunchtime panel discussion.

    Three speakers – and a lively discussion—meant that everyone went away with a better understanding of what makes up a great speech, and how some of the nation’s top speechwriters made it happen in sometimes difficult circumstances.

  • Using customer references for PR

    Mon, Jun 06 2016

    PR, communications and marketing are all powerful tools that help open doors and close deals. However, in today’s competitive landscape, customers, prospects and influencers all demand proof.

    Strong data and industry award wins provide excellent validation to a business promise or marketing claim. However, one of the most valuable forms of endorsement is customers you can name in press and marketing materials, and third-party endorsers you can call on to sing your praises.

  • Keeping it Real in the Digital Age

    Fri, Jun 03 2016

    Vivid, in partnership with the Public Relations Institute of Australia (PRIA), organised a panel which kicked off the first week of the festival designed to crack the code of digital PR.

    Vivid and PRIA may appear unlikely allies; but as we merge into this exciting world of innovation, storytelling, ideas and creativity, the two seem a perfect pair.  So agreed the 200 people who attended the event in the city’s iconic MCA.

  • How arts journalism can thrive in the age of PR

    Thu, Jun 02 2016

    Public relations and arts journalism are inextricable. And so, unlike in other areas of the media, the influence that PR has on the arts sections of newspapers and magazines is not so contentious. But the scope of its influence has frequently been declaimed in the context of cuts to newspaper arts budgets – what original thought can there be in myriad identical reviews, some say?

  • Using Wikipedia as PR is a problem, but our lack of a critical eye is

    Wed, Jun 01 2016

    If you heard that a group of people were creating, editing, and maintaining Wikipedia articles related to brands, firms and individuals, you could point out, correctly, that this is the entire point of Wikipedia. It is, after all, the “encyclopedia that anyone can edit”.

    But a group has been creating and editing articles for money. Wikipedia administrators banned more than 300 suspect accounts involved, but those behind the ring are still unknown.

    For most Wikipedians, the editors and experts who volunteer their time and effort to develop and maintain the world’s largest encyclopedia for free, this is completely unacceptable. However, what the group was doing was not illegal – although it is prohibited by Wikipedia’s policies – and as it’s extremely hard to detect it’s difficult to stamp out entirely.

  • Falling in love with Leicester

    Tue, May 31 2016

    I send my heartfelt thanks to Leicester City FC for a memorable PR masterclass.

    The Premier League champions won their first-ever top division title unexpectedly. This amazed the world.


    Manager Claudio Ranieri called his team Cinderella: a nobody who deserved to be somebody.

    Yet, the PR lesson of this fairytale is not recognised. I will argue that an immersive PR vision is Leicester’s triumph.

    This is the first case of immersive PR in football history. It’s a story of hope and love. The team created its own storydoing campaign with PR. It’s not brand storytelling.

  • Top ten issue and crisis stories

    Mon, May 30 2016

    This week saw the 150th issue of Managing Outcomes. To mark the occasion this Special Anniversary issue outside the usual two-weekly publishing schedule revisits our ten most popular issue and crisis stories over the last three years.  

  • Simple Hacks for PR leaders: ask for feedback

    Fri, May 27 2016

    There is a strong correlation between asking for feedback and the overall effectiveness of leaders. But  can you ask for feedback without risking your authority?

  • 5 Tips for Taking Advantage of the 2016 Social Commerce Boom

    Thu, May 26 2016

    If you run an eCommerce business or depend heavily on different online channels for generating sales, you need to be prepared for the social commerce boom we’re likely to witness in the next 12 months.
    Here are some of the trends you need to stay in line with in order to take advantage.

  • Building your own creative business: where to begin?

    Wed, May 25 2016

    For some creative professionals, working for yourself is the ultimate dream. There’s no big boss to answer to, there are no set working hours and you have complete freedom over the creative projects you choose to do. Yet going it alone can be a tough challenge, one that requires a lot of patience and perseverance if you wish to succeed. Having talent is ultimately the first step, but this will not be enough alone to start a successful creative business. Instead there are many important details to consider like where to find funding and understanding the legal obstacles that you may have to face. When starting something new it can seem impossible to know where to begin but to help you get a good beginning with your own creative business read our useful tips below.

  • Four Ways Michelle Obama Rules Social Media: And How You Can, Too

    Tue, May 24 2016

    15 million Facebook likes. 4.3 million Instagram followers. 4.17 Twitter followers. 470,000Vine followers. Since she took her place in the White House in 2009, our First Lady, Michelle Obama, has had quite the powerful social media presence, to say the least. Through her thousands of posts, tweets and status updates, the FLOTUS has been crafting messages that appeal to a variety of audiences. Want to become a social media maven like our First Lady? 

  • Food fault fraud and the risk to reputation

    Mon, May 23 2016

    Fraudulent claims about alleged problems with food are a very real risk to reputation, and social media has made it even easier to create fakes. So how should companies respond to protect the brand?

  • 3 ways you can blend creativity and productivity

    Sat, May 21 2016

    Business leaders today are obsessed about productivity! What they are concerned more about is to achieve maximum output from their sub-ordinates or employees. They believe it is the key to achieve excellence and great source for profit maximisation.

  • Doing a Rebrand Right

    Fri, May 20 2016

    If you’ve never rebranded a company before, it’s tempting to believe that it will be a fun process. After all, you get to pick out colours, fonts, and logos. You’ll get a new explainer video, have a launch party, and design t-shirts. That sounds exciting!

    Anyone who has rebranded a company before knows better. These fun parts are actually a very small portion of the actual rebranding process, and the important parts - like research, communications, and internal marketing - can be painful if you don’t know what to expect.

  • Cannes PR Lions Jury: Interview with Mandy Galmes, Fuel Communications

    Thu, May 19 2016

    PRIA heard the fantastic news of Mandy Galmes, Managing Director and Co-Founder, Fuel Communications, being announced as a Cannes PR Lions Jury member. Congratulations to Mandy, a PRIA member, on this great achievement. Inside is an interview with Mandy on her appointment. 

    "It’s a real privilege to be selected as the Australian representative on the PR Jury for the 2016 Cannes Lions. As one of 20 judges, my role is to review a record number of award submissions representing some of the boldest, most creative and biggest impact earned media campaigns from across the world in the past 12 months."

    Read more inside.

  • Thank you all for a wonderful four years at PRIA

    Thu, May 19 2016

    Well. What can I say? It comes with great sadness that I am announcing to you today that I will be leaving my post at the Public Relations Institute of Australia.

    After almost four years working for PRIA in various positions and locations, the time has come for me to pass the baton on to the next wave of warriors to carry the flag forward. 

  • YouGov polls the most admired people in the world

    Wed, May 18 2016

    YouGov, the leading global polling and research firm, polled a total of 31,000 people across 30 countries to see who are the most admired person in the world and each respective country in 2016. 

  • PR then & now

    Wed, May 18 2016

    When I started in PR in 1997, the online version was a nice-to-have, we blast-faxed press releases and mailed hard copy press kits. In the mid-2000s, bloggers threw this approach on its head (see the infographic at the end of this piece) by shortening deadlines, expanding news reporting to all hours of the day, breaking embargoes and having sharp opinions. In 2011, there were 164 million blogs, up from 3 million in 2006.

    Facebook debuted in 2004, and social media made it possible for organizations to have conversations more directly with their audiences. Today, Facebook has one billion active monthly users and Twitter has 200 million. Social media moved PR metrics from impressions to engagement and influence. And now, social media is once again fundamentally changing the news as we know it. The opportunity for successful PR campaigns has never been greater, but the old tactics don't work anymore.

  • Make time to be a thought leader in PR and Communication

    Tue, May 17 2016

    When PR leaders start saying 'we tried that and it didn't work' they become the barrier to innovation.

    The longer you lead a communications team the danger grows that you default automatically to what's worked in the past. Of course the past is where your successes lie but it becomes a problem when it stifles the creativity of your staff and fails you for the  future.

    Read more inside.

  • Your privacy matters

    Mon, May 16 2016

    PRIA has proudly joined OAIC (Office of the Australian Information Commissioner) as a Privacy Awareness Week 2016 Partner. In the following week, we’ll be reinforcing the message that organisations, agencies and individuals must be vigilant in maintaining a good understanding of their rights and responsibilities for the handling of personal information. This is why I think it’s a good moment to consider if we are sharing too much of ourselves online and how those platforms we use manage the personal information we are giving them.

    Do you ever check what your info is used for?

  • Will the Olympics maximise the media profile of key sponsors?

    Thu, May 12 2016

    As the Olympic torch finally arrives in Rio, the countdown to the Games of the XXXI Olympiad is underway.  Despite the somewhat tarnished reputation that many sports have suffered following recent scandals, the Olympics still commands huge global viewing figures and vast sums from commercial sponsorship.  But is it worth the money?  LexisNexis looked at how the media profile of some key sponsors is changing in the run up to Rio2016.
    According to the International Olympic Committee, sponsorship accounts for 35% of the organisation's revenue – significantly more than ticketing revenues and only eclipsed by the sale of broadcasting rights.

  • Turning the page to digital-only news

    Wed, May 11 2016

    At first we had projections of the paperless office. It was talked about as though the introduction of computers into workplaces would make it happen almost overnight.
    It didn’t, of course. But it was a big change that picked up momentum, and it has by and large become reality.
    Now we have the rise of newspaperless news. It’s far from happening overnight in Australia and New Zealand, or anywhere else. But it’s picking up momentum everywhere.

  • A serious gap in crisis preparedness

    Tue, May 10 2016

    So, what is the role of the Board in crisis management? New research suggests it’s not well enough understood and needs a lot more attention. And the view from the Board Room shows a worrying vulnerability around crisis preparedness and prevention. 

  • Journalists Speak Out: Brand Corporate Newsrooms Are Failing to Meet R

    Mon, May 09 2016

    Just 1 in 20 Media Scribes Say Newsrooms Are Currently Sufficient

    New research from digital communications platform ISEBOX shows that the provision of digital newsrooms by communications professionals is not meeting the needs of journalists. The survey indicates that just a mere 6% of journalists polled say that digital newsrooms meet their expectations—with lack of access to useful contact information and multimedia content being the biggest deficiencies.

  • Tips for communication students and graduates

    Fri, May 06 2016

    Even if you are in your latest years of university or you recently graduated, it’s time to start thinking about what the in-house communication departments and consultancies look for in their candidates and build your professional profile. You might think having a good-looking resume is enough but, thanks to social media, brand managers are looking deeper nowadays.

    With the financial crisis that has been concerning many of the world’s largest countries, we have been witness to waves of immigrants moving to other countries looking for better work opportunities. Australia has become one of those countries receiving students and professionals that believe they might have a bigger shot to succeed here; where there are big companies offering ample opportunities in different fields. This is especially important for communication students and graduates because they see Australia as an emerging power that grows fast and has a huge market to develop great communication techniques.

  • Why PR people should be great leaders

    Thu, May 05 2016

    Last week I asked 40 communicators to nominate a communicator-leader they admired.The room feel silent and only two people raised their hands. I was stunned. Surely there must be more, because PR specialists have leadership skills in profusion.

  • Male speakers about the discrimination in the all-male panels

    Wed, May 04 2016

    Last week, the international payments company PayPal decided to hold an all-male panel to discuss the gender equality in the work place. Isn’t it ironic? They want to talk about women and men but they just invite male representatives to the chat. They pretend to bring some clarity to the discrimination situation that exists in the professional world, but they forgot to invite women to have this talk? Isn’t it this discrimination in itself?

  • Meet the mentors in New South Wales

    Tue, May 03 2016

    We are excited to that PRIA’s mentoring program is back for a second round helping practitioners find mentoring matches to help them get ahead both personally and professionally.

    We don’t need to tell you how important it is to continue to widen your industry expertise, to fine-tune skills and meet each new challenge with confidence.

    Mentorship will make you more valuable to your team, your clients or company, and the profession. It will also keep you interested and interesting. Mentoring is an incredibly rewarding experience and is important no matter if you’re a fresh Account Executive or a seasoned Managing Director.

    Ahead of our speed match mentoring event on Wednesday 8 June, we wanted to take the opportunity to allow you to get to know another  three of our esteemed mentors.

  • Telum Talks To… Simon Holt, Editor-in-Chief, Brisbane Times

    Mon, May 02 2016

    Can you tell us about “101 ways to connect with modern newsrooms”?
    The book is a journey into the heads of journalists and editors, how they make decisions in a fast-moving environment, and the things which influence the way they do their work, both inside and outside the newsroom.

    Read more inside.

  • Today Telum  Media Talks To... Gary Nunn, Director of Communications

    Sat, Apr 30 2016

    Today Telum  Media Talks To... Gary Nunn, Director of Communications at Change.org about how the modern PR team works.

  • 19 hacks to Piktochart for budding graphic designers

    Fri, Apr 29 2016

    Most online tools have their little quirks and hacks that you typically find in one of two ways: either by accident, after hours spent in the tool; or because someone told you where to look and what to look for.

    Piktochart is no different. Even after working here for almost two years, I still have those a-ha! moments every now and then. I rush to tell people about it, only to find out my hidden secret has been out there for a while.

  • The Perfect Pitch…How to Write a Good Press Release

    Thu, Apr 28 2016

    Throughout my career, I have worked as a journalist and producer in busy national newsrooms. I’ve frantically had to meet tight deadlines. I understand how a newsroom works.  The rise of a competitive 24-hour news cycle combined with cost-cutting measures across the industry is putting today’s journalists, editors and producers under considerable strain.

  • The new consumer power in a communication led world

    Wed, Apr 27 2016

    In the last few years, we have witnessed how technology development has influenced consumer behaviour and started to take more control. While ten years ago, traditional commercials dominated the media and appealed to the consumers’ emotions leading them to buy the products they were advertising, today’s scene is very different. There is more “x” in the equation now; more factors that we need to consider when we launch a campaign if we want to cause a real effect in our target markets.

  • The Ultimate Guide to Building a CV

    Tue, Apr 26 2016

    When applying for a job, it is vital that you have prepared a professional Curriculum Vitae (CV) that conveys your academic qualifications, employment background and key skills to your potential employer. Many candidates underestimate the value of a strong CV and, as a result, they significantly hinder their chances of acquiring their preferred job. Irrespective of whether you have just finished your academic studies or whether you have worked in your preferred field of industry for several years, your CV needs to present a bold and clear message to your potential employers. This is where the following guide can help. From explaining the key elements of your CV and learning how to explain a gap on your CV, to demonstrating a step-by-step guide on how to write a competent CV, this valuable resource will equip you with all you need to know in order to successfully represent yourself via your CV thereby substantially improving your employability prospects.

  • Letter from one of the most powerful women to her daughter

    Wed, Apr 20 2016

    “I believe in fate but I also believe that hard work and diligence plays a very important role in our lives. In a larger sense, we all write our own destiny. Take destiny in your own hands, dream of what you want to achieve, and write it in your own way. As you go ahead in life, I want you to climb the path to success one step at a time. Aim for the sky, but move slowly, enjoying every step along the way. It is all those little steps that make the journey complete."

  • Why interactive content needs to be part of your marketing strategy

    Tue, Apr 19 2016

    Producing more engaging content is the number one challenge for B2B marketers. Yet for some reason most people are still playing a numbers game and ramping up production – global spending is expected to reach $313 billion in 2019, which would mean investment has virtually doubled within five years.

    With all the blog posts, videos, e-books and emails your audience is bombarded with every day, actually capturing their attention is harder than ever. The answer to this problem isn’t to keep churning out more content, but you don’t want to stop creating altogether. You need to look for formats that actively engage your audience and allow them to connect with your brand on a personal level.

  • Clever words are no substitute for apology and remorse

    Mon, Apr 18 2016

    When a company’s reputation is under attack is not the time for weasel words and clever phrasing to make the situation look not quite so bad.

  • What will PR look like in 2020?

    Tue, Apr 05 2016

    Tim Hughes Writes…

    What will public relations look like in the next five years?

    I delivered a speech on this topic recently to the South Australian Marketing Summit, with my personal view being that a dominant place in the future marketing mix for the PR sector is ours to lose.

    The re-shaped PR industry has the potential to ‘own’ strategic communication and reputation, and that means having significant influence over the work of advertising agencies, marketing agencies and digital agencies – possibly including taking some of their work from them.

  • Reputation crisis? Time to stop blaming the intern

    Mon, Apr 04 2016

    It’s no secret that social media crises can shred reputation. So why do organisations keep giving interns and junior staff the keys to drive online activity?

  • PR Insights PR newsletter - March edition is out!

    Fri, Apr 01 2016

    On the cover: Lisa Burling, LBPR launches global leading “Catalyst”.

    Other stories include: less than 15 tickets left for PRIA conference special, NSW Mentor Program open again, REMINDER: Research Symposium call for abstracts, PR lessons from the Pope, The (kinda) definitive A-Z of PR speak, our sincere thanks to Ian Dymock LFPRIA, Peter FitzSimons AM to speak on 'republic' at Sydney event, Vivid Ideas is back in Sydney, Kite Trends Report: Issue 2, development grants for Women in Media extended plus lots more inside. 

  • Our sincere thanks to Ian Dymock LFPRIA

    Thu, Mar 31 2016

    PRIA would like to thank Ian Dymock for his tireless commitment to the PRIA, in the myriad of formal positions that he has held across many decades.

  • PR lessons from the Pope

    Wed, Mar 30 2016

    Pope Francis. Photo: Miriam Pelusi

    The Catholic Church is experiencing a resurrection as a once-austere institution turns into a living community.

    Three years into his papacy, Pope Francis presents a PR crisis management case and a manifesto for modern public relations.

    Yet the Pope is only seen as a great communicator. I will argue that he is singlehandedly elevating the role of PR around the world.

    Pope Francis is creating a new genre: immersive PR – and elevating it to a divine art.

    Read more inside.


    Tue, Mar 22 2016


    Popular video messaging application Snapchat launched its Discovery feature early last year to allow media giants – from Cosmo to CNN – to program their own daily video content feeds on a function called ‘Discover’. According to Recode, Snapchat is now planning to let users subscribe to their favourite Discover channels to more easily access their preferred content.

    The move reinforces how important sharp, dynamic and real-time content is for consumers – many Discover channel videos are interactive and an average of 3-5 seconds per Snap. A Kite team fave is Nat Geo’s channel.

  • A Guide To Managing Your Business Reputation

    Mon, Mar 21 2016

    Do you run a small business? Do you have negative comments about your business? In any industry, reputation is the key to whether you’ll be successful or not. A good reputation can not only enhance customer interaction and sales but can also increase your overall revenue and profit. A bad reputation however can cause a cascading effect, and can damage your business in many ways. So how do you manage your business reputation to maintain your integrity with your customers and potential clients. The following is a complete guide on how to manage your business reputation.

  • When celebrity sponsorship becomes a brand issue

    Fri, Mar 18 2016

    Maria Sharapova’s drug scandal is a crisis for the world’s highest paid female sports star. But it also raises major issue management challenges for her big brand sponsors and any other companies with high profile celebrity sponsorships.

  • Big data equals big communication

    Thu, Mar 17 2016

    Scientists love big data. The big numbers, the big ideas, the big complex equations and the way out of all that noise comes the clarity of big picture research, like a television set slowly being tuned in.

    But all that big data can be terrifying for people who are not scientists and who left school a decade ago and were never that much good at mathematics anyway.

  • The (kinda) definitive A-Z of PR speak

    Wed, Mar 16 2016

    Don't let a few weird and wonderful words throw you off balance in your first comms role.  Here's a list - and it's growing daily! - of some of the most popular terms and phrases PR people use. Feel free to comment with any extras!

  • The Italian Umberto Eco’s contribution to PR thinking

    Tue, Mar 15 2016

    Celebrating the life of Italian academic and writer Umberto Eco means valuing his kaleidescopic achievements.

    As a many-sided intellectual he turned his attention to many different topics including PR, media, culture and communication.

    He offered up the key of our me-media era: the idea of a mobile and interconnected culture for everyone.

  • How not to handle a PR disaster

    Fri, Mar 11 2016

    Thanks the Australian Financial Review for sharing this infographic. 
    2. DENY AND DEFLECT When confronted, minimise your role in the problem and then cover your embarrassment with anger and faux-outrage.
    1. PRETEND IT’S NOT HAPPENING Ignore bad publicity when you first hear about it, with luck it will go away.
    5. GRAB A CLICHE BAG When rumbled beyond doubt, rote-read a generic apology. Read it for the first time in front of media. Say it like you don’t believe it.
    3. STONEWALL Don’t engage with any media to explain. When doorstopped, say: “No Comment!”
    6. DO NOT SHOW CONTRITION Never meaningfully right your wrongs and continue with your erroneous ways. After all, any publicity is good publicity... right?
    4. DON’T DO ANY RESEARCH Don’t talk to anyone who disagrees with you and make no attempt to gauge stakeholder and public sentiment.
    Source: Gerry McCusker, Engage ORM
    Illustration: Angelo Vlachoulis
  • Putting the passion back into PR

    Thu, Mar 10 2016

    Opinion piece from Michelle Prak.

    In the controlled world of modern PR, is there a role for passion or even anger? Michelle Prak makes a case for wearing your heart on your sleeve.

    Where does emotion feature in a corporate crisis?

    It’s a question I’ve been asking myself recently, following Unley Council’s parking fees stoush with the Transport Department and reactions to food writer John Lethlean’s review of the Hill of Grace restaurant.

  • PR and activations - a match made in heaven

    Tue, Mar 08 2016

    I’ve observed, participated in, and helped implement some excellent campaigns integrating PR and activations. Though the two are different disciplines with different end goals, when paired together strategically they can form a seamlessly integrated campaign.

  • Combating data fatigue: the future of data vis

    Mon, Mar 07 2016

    It is with great pride and enthusiasm that
    we share with you today our new ebook, 
    'Combating data fatigue: the future of datavis'

  • Getting to grips with social media influencers

    Sat, Mar 05 2016

    I recently had the opportunity of working on a major social media campaign for one of our travel clients. The aim of the campaign was to engage a selection of social media influencers to help stimulate conversations about our client among millennials. In exchange for their social media posts, we provided the influencers with a trendy travel experience.

  • February 'PR Insights' is out with Nat Pres Jenny Muir on the cover

    Fri, Mar 04 2016

    We chat with new National President Jenny Muir FPRIA, Funding grants for women in PR, Call for abstracts for 2016 Research Symposium, Friday night PRinks event with Lexis Nexis in Sydney tomorrow at the Loft, NEPG VIC: are you ready for PR in 2016, 2016 PRIA National Conference theme 'Communication Innovation', Free webinar on stakeholders, collaboration and challenging problems, Awards, awards, awards: IPRA, PRWeek and 40th Golden Target Awards and 2016 Fellow: nominations needed plus lots more...

  • How not to handle a bus crash crisis

    Wed, Mar 02 2016

    A bush crash in suburban South Melbourne has proved a major blow to the operator’s reputation, and a harsh lesson in how not to manage a crisis. 

  • VIC’s New Emerging Practitioners: are you ready for PR in 2016?

    Wed, Mar 02 2016

    With my media pitch ready and an excellent case study to boot, I began chatting away to the journalist. She stopped me mid-way and asked if she called me for this case study. After telling her no, she promptly hung up the phone.

    While this wasn’t the outcome I wanted, I was actually one step closer to forming a connection with this journalist. You may be set back a few times but persevere as this is just a typical day working in PR.

  • Media & PR Sector Women’s Leadership Grants

    Tue, Mar 01 2016

    In 2015, Public Relations Institute of Australia supported the National Industry Scholarship Grant Initiative. This initiative supported hundreds of women in achieving their goals of personal and professional development, leadership and management.  The Hon. Julia Gillard praised the initiative for its important role in enabling the advancement of women into higher levels of leadership at the 2015 Australian Awards for Excellence in Women’s Leadership in Sydney. The initiative has helped with gender diversity across all industry sectors in the areas of leadership and management from aspiring leaders to senior managers to directors and CEO’s.  

  • Participation + Representation = PRIA Value

    Thu, Feb 25 2016

    Almost two weeks into the job as PRIA National President and already members are contacting me to share your thoughts about the priorities for PRIA. These can best be categorised as:

    1. The need for PRIA to become a more proactive organisation;
    2. Connecting with peers and industry leaders to grow your knowledge and advance your career; and
    3. Help to ensure our profession’s expertise is accurately valued, by building our reputation for delivering outstanding returns on investment.
  • Crisis management for small business

    Mon, Feb 22 2016

    A crisis can affect any business – no matter how small. Everyone’s definition of crisis varies but one thing is common: that it’s an event that is beyond the scope of normal business life with the potential to damage your reputation.

    If you think your business is too small to warrant a crisis management plan, then you may risk unravelling a lot of brand value and marketing effort.

  • A message from the Global Alliance Chair Gregor Halff

    Fri, Feb 19 2016

    The Global Alliance is proud to present you the first ever Global Communications Report jointly conducted with the University of Southern California’s Center for Public Relations , the Holmes Report, the Institute for Public Relations, the International Association for Measurement and Evaluation of Communication, the PR Council, the Worldcom PR Group and PRSA

  • Australia as a Petri dish for international issues

    Thu, Feb 18 2016

    Anyone who doubts the reach of international issue management need only ask why America’s powerful National Rifle Association is so keen to discredit the effectiveness of gun control 8,000 miles away in Australia.

  • SEO for PRs: a basic guide for greater client success

    Wed, Feb 17 2016

    Forward-thinking PR agencies are quickly learning that by adding comprehensive search engine optimisation (SEO) to their range of services they can differentiate themselves from their competition and deliver significant additional value to their clients.

    As an SEO, my work with these agencies has increased in line with this development.

  • 4 ways to boost your conversion rates with content

    Mon, Feb 15 2016

    Terms like ‘engagement’ and ‘brand awareness’ are constantly being thrown around your marketing department. Although they have an important place in your strategy, there’s danger in over-emphasising them. After all, your boss couldn’t care less if your Twitter followers increased or your latest blog post got 100 shares. You need to find ways of driving real business value.


  • Kite Trends Report- Issue 1

    Wed, Feb 03 2016

    Welcome to the very first Trends Report, from our consumer and challenger brand agency, Kite, sister agency to Sefiani. 

    As we ring in the New Year, our talented and creative team at Kite wanted to share their favourite and most intriguing industry trends.

    From ‘Healthy Hotels’ to the evolution of brand journalism, it’s definitely going to be an interesting year ahead.

    If any of these ideas excite you, our Kite team would love to talk about how they might be applied to your business.

    Enjoy, and please let us know what you think! 

  • Are you ready for cyber risk tsunami

    Tue, Feb 02 2016

    Cyber incidents have emerged as the fastest growing business risk in 2016, and damage to reputation is now the single greatest economic loss they cause.

    It’s not often that experts agree, but the cyber risk tsunami is recognised around the world as one of the most dangerous sources of organisational and reputational crises.

  • "Quo Vadis" from our immediate past president, Mike Watson FPRIA

    Fri, Jan 29 2016

    Ahead of PRIA’s 12 February Extraordinary General Meeting (EGM), to formally elect its next president and deputy, I’m transitioning into the institute’s first immediate past president since 2013, in readiness for 2016 and beyond.

    With the joy and success of PRIA’s transformation conference at Hobart’s Constitution Dock still rippling, there’s an always popular Perth national conference just nine months away, when I’ll also swan on to Margaret River.

  • PR Masterclass a hit again in Sydney and Melbourne

    Thu, Jan 28 2016

    January saw the fourth iteration of the PRIA Summer Masterclass Series in Sydney. As with previous years, we’ve also been able to roll the masterclass series out to various cities across the country. This summer this event also hit Melbourne and both three-day intensives ran at the same time, based on the same program content.

  • Australia Day and Being Australian in 2016

    Tue, Jan 26 2016

    26 January is fast approaching and people across the country have been debating on the name and the meaning on the day for years. YouGov, as a global polling and research firm, has run a survey recently to investigate the public perception of 26th January, and how Australians like their new Prime Minister Malcolm Turnbull.

    YouGov is a valued partner of PRIA and we are delighted to give you an advanced preview of the survey results in celebration of the day that is today, Australia Day.

  • Perfect PR by a 'little girl' called Dasha

    Mon, Jan 25 2016

    Some might say that good PR is like good tennis; you need to know when to use a bit of spin to get the results you want. But that's just press agentry. Really holistic Public Relations helps create authentic, accountable, ongoing relationships that're assisted by authentic, accountable and ongoing communications.

  • Canon unveils BLANK, the fourth creative experiment video from The Lab

    Thu, Jan 21 2016

    Mental blanks are common place for creatives – especially when inspiration is low and ideas are sparse. So what can six photographers do when they are challenged to undertake a creative photo shoot in an entirely blank room?

  • Issue management demands plain English

    Wed, Jan 20 2016

    A few weeks ago a Melbourne metropolitan newspaper thought it would be clever to poke fun at a city council for promoting ’plain English.’

    The Herald Sun reported that the Monash City Council had been “ridiculed” after revealing plans to hire a communications expert to help the council explain complex zoning proposals to ratepayers in plain English.

  • Google ranks #1 in YouGov's 2015 Best Brand Ranking for Australia

    Tue, Jan 19 2016

    YouGov, as a global leading polling and research firm, has just published the 2015 Best Brand Ranking for Australia based on YouGov BrandIndex data. Google is ranked top with the highest buzz score of 28.4 in 2015, while YouTube and Aldi are ranked second and third!

    Inside are the top 10 brands ranked by our survey participants for your reference.

  • Why Lazy Job Applications Get Ignored

    Mon, Jan 18 2016

    Our friend Sputnik, Australia’s favorite job hunt expert, is back with more great career advice.

    An award winning creative and brand consultant, he’s also the creator of the Job Hunter’s Boot Camp and the author of “The Swashbucklers Guide to Becoming an Astronaut.”

    Make sure you're not lazy when you're on the hunt for work!

  • The Periodic Table of Internal Communication

    Fri, Jan 15 2016

    Chuck Grose and the people at ICology have produced an entertaining ‘periodic table’ of the elements in internal communication. Loosely based on a periodic table in chemistry, the chart shows the main activities in the 7 elements of Strategy, Objectives, Themes, Audiences, Formats, Channels, and Metrics. Very colourful and worth having a look.

  • 5 Ways Social Media Can Help Your Brand Get PR

    Mon, Jan 11 2016

    Step up your marketing efforts and change the way you deliver campaigns by investing in social media. Regardless if you’re a start-up or an established one, utilising social media is a must in this digital age.

  • 5 ways to fix the problem facing crisis exercises

    Wed, Jan 06 2016

    Crisis simulation exercises are a staple tool of management training. They force executives to test how good their crisis management capability really is. And they help promote leadership and team-building.  But they have one major problem.

  • PR Insights for the communication industry - December Edition

    Wed, Dec 23 2015

    PRIA EGM, PRIA invests in growth, Latrobe Uni given award, MSG from Global Alliance, PRinks is back in Syd, bright future for PRIA in NT, NSW Xmas party a real Dress for Success & new speakers added to masterclasses in Jan! 

  • Don't let red flags ignored become crises ensured

    Thu, Dec 17 2015

    Sometimes it takes a human disaster to make management pay attention to red flags and other warning signs of impending crises.

    A case in point is this month’s report into the AirAsia Airbus crashing into the sea off Indonesia a year ago. Accident investigators found the cause was human error triggered by a maintenance fault which had occurred 23 times in the previous 12 months. Little wonder the BBC called the report: ”Anatomy of an avoidable crash.”

  • Human Resource industry has greatest work-life balance

    Tue, Dec 15 2015

    Human Resource practitioners are taking a leaf from their own book, with the industry’s workers happiest with their work-life balance1, a recent SEEK Learning report shows.   

    The SEEK Learning Defining Work-Life Balance Report, which investigates the work-life balance status of industries across Australia, reveals 71 per cent of Human Resource professionals rank their work-life balance as excellent or good, ahead of Real Estate and Property (67 per cent). Marketing and Communications appears to polarise people, with over half of employees very happy with their work-life balance, sitting alongside 17 per cent of employees who rate it as poor or terrible.   

  • Organisational Listening-The Missing Essential in Public Communication

    Mon, Dec 14 2015

    Organisations need an ‘architecture of listening’ to balance their architectures of speaking and spin. 

    A research study has found that organisations – including government, corporate, non-government and some non-profit organisations – listen “sporadically, selectively, and sometimes not at all” to citizens, stakeholders and publics.