National Conference and GTA highlights

Tue, Nov 29 2016

The 2016 PRIA National Conference - Communication Innovation - saw over 300 communication professionals gather to learn, connect and celebrate over 3 days of events from 13-15 November 2016. 

What a month! 

In November 2016 the Public Relations Institute of Australia (PRIA) welcomed a diverse group of professional communicators at various events in Sydney who connected with each other over dinner, drinks and conference presentations on the subject of Communication Innovation. 

Highlights included... 

PRIA National President, Jenny Muir announced a world first - a professional framework for the PR and Communication industry. The framework will help employees in their career journey, and employers in recruitment, salary benchmarking and professional development.

Christopher Graves - Global Chairman, Ogilvy PR - opened day one of the conference, energising the crowd with his fascinating rollercoaster ride of a session about the connection between neuroscience, behavioural science and narrative theory.

Marcia Balzer - National Public Affairs Manager, Australian Veterinary Association - spoke about reform campaigns and the importance of collaboration to bring about change. 

On day two we were schooled by the divine Jane Caro about how businesses can best leverage social media

Susan Redden Makatoa launched our industry's first Diversity and Inclusion policy; it's top priority being to encourage more males into the profession.

We heard all about the "next big wave" - cognitive marketing - according to Red Agency's James Wright.

The ABC's Louise O’Donnell gave great insight into content creation and audience behaviour.

PRIA National President Jenny Muir was re-elected to her position by unanimous vote at the Annual General Meeting.

Touch Creative MD, Lewis Shields and panelists spoke about the importance of online community managers and ambassadors in creating safe and civil online communities.

Head of Innovation at PwC - Lynette Nixon - lead a masterclass from Luna Park to the Maritime Museum (via Crinitis for lunch) where participants were challenged to sell Donald Trump to the Australian public.

We heard from The Hon Kay Patterson - Age Discrimination Commissioner at the Annual College of Fellows Dinner and awarded 14 Fellowships for their outstanding contribution to our industry

Richard Bret, Group Managing Director and Consumer at Ogilvy Public Relations, highlighted the importance of creating a diverse campaign in a growing society.

Academics from around the world gathered to discuss the latest communication research, which will be made available to members where possible, in due course. 

Plus - of course - our industry's night of nights, the Golden Target Awards, celebrated the best campaigns and people in the industry. Read about the PRIA Presidents award recipients and the watch the show reel


The PRIA team are busy working on the 2017 calendar of events - stay tuned for more in the coming weeks/months... and contact us at if you have an idea or feedback.