PR BITES – Our four take-away points

Thu, Jun 07 2018

Where can you pick up tips on making your own videos, dealing with bad online behaviour, the benefits of social media personas AND be reminded of the media benefits of operating in regional Australia?

All this was covered at last month’s north east Victoria and Border PRIA regional event.

Amber McSwiney from Junction Support Services shared her years of experience dealing with metro media and highlighted how much more airtime we can get in the regions and how to go about it.

Take-away: Expand your media horizons – listen to metro radio and TV programs to compare interview styles.

Michelle Hudson from Malibu Boats emphasised that in traditional and online comms, the important part of shaping a strategy is understanding stakeholders and their needs. Building personas that describe the various stakeholder groups’ goals and challenges, helps inform social media content and makes it easier to deliver engaging messages.

Take-away: Who are your VIPs and what are the buzzwords and actual things they have said to you? Use this to inform how you craft your messages to target each persona’s interests.

Mary-Anne Scully from Global Sisters shared a crisis management approach to dealing with negative feedback and trolls online. With a couple of incident examples, she highlighted the importance of explaining to your audience what has happened and what you are doing about it, listening and learning from the comments shared.

Take-away: View managing criticism and bad behaviour online through a reputation management lens.

Those who wanted to know about simple, effective tools for DIY videos got what they came for from Hannah Nicholls of Rooftop Media. This information was especially pertinent for the comms people in the room who work for not-for-profits.

Microphone tip – investing in a microphone for your phone or camera can save your videos! Viewers can put up with bad footage if the audio is good, but videos shot with bad audio and great footage make it hard for the viewer to watch and you may lose them.

As with all regional events, the networking, food and coffee were as important as the knowledge sharing. Why not check out our next event and join us – we’re a welcoming group.

Written by Birgit Schonafinger