PR Insights June 2017 Edition

Thu, Jun 29 2017

2017 Golden Targets Awards now open to the entire industry!

Standard price entries close Tuesday, 18 July 2017 - enter now

The Golden Target Awards are the longest-running and most coveted industry awards in Australia celebrating excellence in public relations and communication.

When you win a hard-earned Golden Target Award, this speaks volumes to the entire industry as well as your clients, management and staff.

For the first time in the history of the Public Relations Institute of Australia, the Golden Target Awards are open to the whole industry, not just PRIA Members. 

Featuring brand new entry criteria and a range of additional categories such as Thought Leadership and Corporate Communication, the new-look Awards showcase excellence, innovation and creative practice across our entire profession. Find out more

Announcement: PRIA Partners with Big Review TV

Golden Target Awards have never looked better

PRIA is proud to announce that Big Review TV has come on board as the Video Partner for this year's Golden Target Awards. The Big Review TV platform integrates multi-media to provide a go to hub for people to search, view and review businesses, events and destinations.

"We are delighted to be working with the Big Review TV team to produce a range of video content around this year's Golden Target Awards," said Anne Howard, CEO of the PRIA.

Recently, Big Review TV was in tow at one of our events in Sydney which featured Golden Target Award Winners sharing their insights with the industry.

Click on the image to watch the video

Vivid: Shaping Hearts & Minds

13 June 2017 - PRIA presented at Vivid Ideas Exchange for the third year running. NSW President, Samara Kitchener introduced our panel of thought leaders to a sold-out room of over 200 participants. The theme explored how values drive a brand’s purpose. Read Samara's full recap here

Upcoming Social Media Workshop

Nail your social!  This hands-on workshop presented by HSPR will address the specific role and nuances social media plays in PR campaigns. You'll be guided through the development of a platform ecosystem, content strategy, paid media and measurement and evaluation tools. Register here

May - a Month of Measurement

Last month PRIA launched the brand new cutting-edge Measurement & Evaluation Framework. Participants in Victoria, New South Wales and Queensland workshops were eager to unpin best practice and take it back to their workplace. Contact National Office to express your interest in future M&E training.

PRIA Community Buzz

Straight Up PR Experiences Healthy Growth with Client Wins, FORWARD Agency expands to New Zealand, Thrive PR wins ASUS in New Zealand and Australia, WE Buchan appoints three senior staff, Zing announces new beauty client win; DMK and DEC PR welcome three new comers to its client portfolio.


PRIA welcome new Members to our National Board

Grant Richmond-Coggan has over nine years’ experience in PR and communication working in Europe, the Middle East and now ANZ since joining Red Agency in 2015. His role as Client Services Director sees him have a broad responsibility for all Sydney based clients where he has a remit to drive tangible results through integration across social, PR and experiential, ultimately supporting continued growth of the Red Agency group.


Bronwyn Ludlam works as the Senior Project Officer – Communications and Engagement in the South Australian Department for Health and Ageing. Bronwyn spent her early career as a Journalist in Adelaide, Sydney and London, working in print, radio and TV. Shifting to Public Relations she progressed from the Adelaide City Council to a Melbourne public affairs practice through Singapore Airlines and the Conrad Centennial Hotel in Singapore to Australia’s overseas aid program in Canberra. 

Add your comments to this article