PR Insights PR newsletter - March edition is out!

Fri, Apr 01 2016

Welcome back from the Easter break. We hope you are all well rested and ready for Q2. Below is the March edition of our 'PR Insights' monthly e-newsletter. Click on any of the individual links below this image to read any article in full.

On the cover this month...

Inside this edition...  


COVER: Lisa Burling MPRIA (LBPR) and the University of Wollongong (NSW) collaborate to launch Australia’s first student PR consultancy (story on Illawarra Mercury). “Catalyst” nurtures young PR talent to help local businesses & charities shine. LBPR Facebook page

Less than 15 tickets remain for our PRIA National Conference Easter special - Save $200 off the member earlybird price: The Easter offer is an opportunity to purchase advance tickets, without knowing the full speaker line-up for Perth from 6-8 November 2016.

Calling all mentors and mentees in New South Wales. Learn from the best, PRIA NSW Mentor Program is open again (July - December): The PRIA Mentoring Program is back in NSW for our July to December cycle providing consultants with connections to mentors who have years of experience and invaluable industry knowledge across a variety of industries. Read the entry details here

REMINDER: Call for abstracts & panel proposals for the 2016 PRIA Research Symposium. The convener invites 500 – 800 word abstracts addressing topics related to the 2016 conference theme: Communication Innovation. Deadline: Both paper abstracts and panel proposals should be submitted via email to no later than Sunday, 3 April 2016 (three days away). 

Victoria’s New and Emerging Practitioner’s GroupThe art of asking questions: The latest update this month comes from group member, Michelle La, a freelance digital content writer, and the events liaison on the committee.

Registrations now open for PRIA's second Vivid Ideas Exchange Collaboration in New South Wales. The Main Event - PR in the Digital Age takes place at 8am on Thursday, 2 June 2016 at the Museum of Contemporary Art, Circular Quay - tickets starting at $54 for members. Be quick as last year's 200 pax event sold out.

PRIA South Australia wants to hear from you! This is your chance to influence what will happen in 2016: We need your input to help us deliver the training and networking events that you want. Now it’s over to you. Please take 5-10 minutes to respond to this easy online survey.

Registrations now open for the PRIA Inaugural Ignite Master Lecture Series event in New South Wales entitled 'Building the case for the republic’ with Peter FitzSimons AM. Do you want Australia to be a republic? What communication and advocacy campaign would lock in your YES vote? Don't miss this firebrand style lecture and book your spot quick for this event on Thursday, 19 April from 5.30pm.

Want to join the PRIA ACT Council? Our fantastic council in Canberra, led by the recently elected Heike Phillips MPRIA, are actively recruiting council members. Express your interest in joining this dynamic team by emailing

PRIA would like to thank Ian Dymock for his tireless commitment to the PRIA, in the myriad of formal positions that he has held across many decades.

Webinar review, Meet the New Standards for Measurement and Evaluation: Thanks to the 150+ attendees who tuned into to listen to PRIA's Measurement and Evaluation Committee member, Carol Moore MPRIA. Results from the webinar polls indicate many practitioners believe they have a significant way to go in implementing best practice research, measurement and evaluation, with only 24% saying they meet most or all of the new standards. Key barriers you identified include client/management not perceiving value in RM&E (27%), lack of knowledge/expertise in RM&E (29%), cost/budgets (53%) and time/resources (73%). Don't worry if you missed out, the podcast is now live on our website - accessible to members only

Here's your PR industry news round up from March - all the wins, movers and shakers:

PR Central Job Board, post-Easter review. Vacancies include N2N, Case IH ANZ, Isentia, Buchan, CallidusPR, DEC PR, Charles Sturt University, PRIA internship, Cassette and Under One Roof.

PRIA ACT Event – Lost for words? Don’t miss our Lunchtime panel and afternoon speechwriting workshop. Listen to three Senior Speechwriters share their tips and insights on:

  • “What makes a great speech?” and;
  • “How do you write for The Turnbull Government?”

Following this lunchtime panel discussion you will have the opportunity to participate in an exclusive half day speechwriting masterclass/workshop.  The masterclass will provide key insights and skills for writing speeches, relevant to anyone delivering speeches for high level speakers. Date: Thursday 19 May, more details and ticketing available soon.

Two upcoming masterclasses in Victoria with former Global Alliance Chair, Professor Anne Gregory, to be held at RMIT's Melbourne City Campus: 


Kite Trends Report - Issue 2: We're now well into 2016, and Snapchat is about to become a news source in it's own right while Facebook's new live streaming tool, set to rival Periscope, will put more focus on raw and authentic content. More than ever, curated content is becoming key in the way brands communicate and is now rivalling traditional news. Read the report here

Entries are closing soon for B&T’s 30 Under 30, presented by The Newspaper Works. So if you haven’t entered yet, or nominated a colleague to enter, now is the time to do so. Here are the important details to remember.

Development Grants for All Industry Sector Women extended: Due to an unprecedented response to the 2016 National Industry Scholarship Grant Initiative to support the development of women's leadership in the Media & PR sector, the National Scholarship Grant Committee have made the decision to provision further funding and extend the deadline for applications until 29 April 2016.

Copyright myths: Here are some common copyright myths and truths that public relations and communication professionals should know.

Snackable content:


Author: Neil O'Sullivan MPRIA, National Marketing and Communication Manager, Public Relations Institute of Australia (PRIA)

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