PRIA partners with IBSA for national review of communication education

Mon, Aug 31 2015

PRIA partners with IBSA for national review of communication education

  • PRIA and Innovation and Business Skills Australia (IBSA) are collaborating on the development of Australia’s first national qualification in Communication and Public Relations
  • This scoping project is the first step in the creation of a single reference point for all education and training of PR and communication professionals in Australia
  • An international competency and skills framework has been developed by PRIA to guide this project, and a discussion paper will be released shortly

The Public Relations Institute of Australia (PRIA) is pleased to announce its collaboration with Innovation and Business Skills Australia (IBSA), as a first step to securing a suite of Australian Qualifications for the Communication and Public Relations profession. 


“PRIA spent the past 18 months consulting widely with our members, communication educators and representatives of the HR profession, to establish a clear set of skills and competencies required of current future PR professionals,” said Graham Le Roux, General Manager PRIA.

“Over the past decade our industry has reformed from an enabling function that sits on the edge of the org chart to a position of critical authority, having earned its place at the executive table. Now, we need to ensure that our education and training framework is mapped to the ​​skillset that can deliver on the productivity, innovation and performance expectations. 

The PRIA is leading a significant program of reform to prepare current and future communication professionals for the rapidly expanding skills they will require throughout their careers.

The partnership with IBSA is a significant component of the reform program, which will also include:

  • strengthening PRIA’s alignment with Australia’s accredited public relations and communication universities;
  • the upcoming launch of the PRIA Professional Framework for public relations and communication professionals, and a complementary professional development program.

“Our partnership with IBSA is in its initial scoping phase, to determine the breadth of the skills required for a suite of dedicated Communication and Public Relations qualifications. We look forward to these qualifications strongly informing all education and training courses for communication and public relations.”

Innovation and Business Skills Australia works in partnership with industry and the vocational education and training sector to develop business and innovation skills critical to the success of Australian industries, enterprises and workforces. On behalf of the Australian Government, IBSA develops and maintains national qualifications and units of competency contained in Training Packages for several key industry sectors, including the public relations and communication sector.










For more information contact:

Neil O'Sullivan

National Marketing and Communication Manager
Public Relations Institute of Australia
Tel: +61 452 460 933 @PRIANational

Available for interview:

Graham Le Roux

General Manager, PRIA
Public Relations Institute of Australia
Tel: +61 2 8935 7700


Add your comments to this article