Energy, enthusiasm, commitment and unbounded interest in, and curiosity about what’s happening in the world around you are key attributes for any management function.

Excellent writing skills are a must for public relations. You should be able to write clearly and concisely with correct grammar. Employers and clients expect their public relations person to be able to write properly and can be very critical if they don’t.

You should also be very comfortable with meeting people and engaging them in conversation, particularly to ask relevant questions and to listen to the answers. Listening is a very important part of interpersonal communication. If you do all the talking you probably are not communicating.

Public relations practitioners also need to be creative problem solvers. This involves being proactive to get a good understanding of the problem situation and the people involved to enable you to design appropriate messages and develop effective ways to reach the people you must communicate with.