Today most people who want to undertake a career in public relations first complete a diploma or degree in Public Relations or Communication. The PRIA has accredited undergraduate and postgraduate diploma and degree courses at universities around Australia that have been purpose-designed to prepare students for a career in public relations and communication.

Graduates who have completed a PRIA accredited diploma or degree have fast-track access to full Membership of the PRIA.

Others transfer to public relations after starting a career in another area of specialisation such as finance, journalism, law, marketing, or health. They can increase their understanding of public relations and develop their communication skills by studying for a PRIA accredited postgraduate diploma or degree, or by attending short courses on public relations topics offered by the PRIA.