PRIA's Mentoring Program

PRIA's mentoring program is designed to help our PR members grow and reach their potential, no matter what stage of career they are at. PRIA currently has mentoring programs for communicators available in NSW only.

PRIA's mentors and mentees are both at different stages of professional development and we carefully match each mentoring relationship.PRIA establishes mentoring relationships from both in-house and consultancies.

Being a mentor or mentee usually means meeting once-a-month for about an hour and perhaps occasional emails or phone calls. There is not a huge time commitment required, but a lot to be gained.


Roles And Responsibilities Of Mentors And Mentees

Mentoring is a form of life-long learning for both the mentee and mentor. A mentoring relationship can help mentees:

  • make a move (or assist in a decision to move) from agency to in-house or vice versa;
  • develop new skills and/or identify training needs;
  • have confidential counsel on issues faced in their role/business; and
  • share learnings and perspectives on different aspects of the communications industry.

Who is a MENTOR?

A trusted and experienced professional, who helps a mentee understand the profession and realise their potential whilst supporting, counselling and motivating them through their career.

Mentoring may also include provision of direct assistance with professional and social development and role modelling as and when needed.

A mentor does not necessarily need to be a senior professional. For example, a 26-year old Account Manager can provide immense value in mentoring a 21-year-old recent graduate in finding their first job or assist them in navigating their first agency or in-house experience.

Who is a MENTEE?

A mentee has a professional relationship with their mentor based on trust, friendship and respect for the mentor’s experience and knowledge. A mentee must have a commitment to the program and their mentor, a willingness to take on new responsibilities and challenges, and be able to accept constructive feedback and coaching.

Mentoring usually involves a senior mentor matched with a junior mentee; however, mentors can also undertake a peer mentoring relationship (i.e. an Account Director + Account Manager) which is equally as valuable.

How does the PRIA Mentor Program work?

Your formal mentoring partnership should last for a total of six months, however, you can of course continue informally after this time.

It is also important to complete the evaluation forms and regularly discuss how you are both feeling about the arrangement (i.e. whether expectations are being met).

It is important that the mentee clarify his/her objectives and expectations of your relationship. The forms inside the mentor kit, which the mentor/mentee must complete before the first meeting, will help with this.

  • An application fee of $100 applies for mentees;
  • Mentors participate in the program free-of- charge;
  • Mentors and mentees will meet for a 'speed mentoring' initial event one month before the program begins. This will be your chance to meet prospective mentors and mentees to give you a better idea of each person;
  • You will then be paired, taking into account your preferences following the speed mentoring event, with your mentor/mentee;
  • Each mentor/mentee will be given a mentor kit, which is your guide to the program;
  • Each mentor/mentee is required to sign contract conditions in the mentor kit before commencement of program; and
  • Official capacity of program only lasts six months;
  • Evaluation forms will be completed; and
  • A final graduation event will take place at the end of the six months, to celebrate the achievements of the program.

For more details on each states' mentoring program follow or if would like to become involved as a mentor or a mentee please contact April Rose


"[My mentor] offers very practical advice for specific issues I face at my workplace. It helps that he is also in the financial services industry and a wealth of experience behind him, so he could completely relate to my frustrations and challenges, while at the same time celebrating my achievements and 'wins'. You can't imagine how great it is to speak to someone outside of my workplace and who understands the demands of the communication industry - its highs and lows and everything in-between…All in all, best thing I ever did in applying for the program."