Public Relations Links

General Resources

All About Public Relations - includes general PR resources
Craig's List - one of the most valuable free publicity tools
Market - Research into the PR Profession
Online Public Relations - includes general PR and media resources
Public Relations Bibliography - a wiki aimed at providing a PR bibliographical resource that can be maintained by a number of enthusiasts and academics who seek to maintain a global resource for Public Relations students, researchers and practitioners
HubSpot's Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based on basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimisation characteristics


PR News

AVEs (Advertising Value Equivalents) – 8 Reasons NOT to Use Them: by Dr Jim Macnamara
Bulldog Reporter: The Leader in Media Intelligence - Helping PR professionals increase media coverage through smarter pitching
O'Dwyer's Public Relations News - PR news source
PR News - Digital Report - one-of-a-kind microsite dedicated to providing PR professionals with communications strategies surrounding Web 2.0, from video-based PR campaigns to leveraging brands within online communities
PR News and Marketing Network - resource for PR news
PR Newswire - access to breaking new directly from thousands of organizations who use PRNewswire to release their news
Robin Good - what communications experts need to know

Tech News

Filtered - Mark Jones is the IT Editor at the Australian Financial Review and has been in the tech media for approaching 10 years.
Read/Write Web - a popular tech weblog by Richard MacManus, focused on Next Generation Web Technology. On this site you'll find information on innovative Web apps and services, together with product positioning, Web news and industry insights


Industry Critics and Watchdogs

Adbusters - global network of artists working to advance the new social activist movement of the information age
Center for Media and Democracy - non-profit organisation that promotes media that is "of, by and for the people"
CorpWatch - works to hold corporations accountable
Counter Punch - political newsletter
MediaLens - this site is aimed at "correcting for the distorted vision of the corporate media"
SpinWatch - monitoring PR and spin
Strumpette - Naked Journal of the PR Business


Case Studies - free resources site
Ecch - this member based organization features a largest collection of management case studies
Marketing Sherpa - is a research firm publishing practical information for professional marketers
PRIA Golden Target Award Case Study Database - housed at UTS




American Communication Journal - the premier online scholarly refereed journal dedicated to the study of communication
Canadian Journal of Communication - has a distinctive Canadian flavour by virtue of choice of topic or by drawing on the legacy of Canadian theory and research
Journal of Integrated Marketing Communications - documents and helps define the changing role of communications in today's evolving business environment
Journal of Interactive Advertising - an online refereed journal designed to promote our understanding of interactive advertising, marketing, and communication in a changing world
Media and Culture Journal - founded in 1998 as a place of public intellectualism, analysing and critiquing the meeting of media and culture
Public Relations Review - The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth




Advertising Federation of Australia - is the peak body representing companies in advertising and marketing communications to industry, government, media and the public
Australasian Medical Writers Association - provides resources for medical writers, journalists and editors and contact details for freelance members.
Australian Direct Marketing Association - is 's principal body for information based marketing
Australian Indigenous Communications Association - advocates for and formulates policy on behalf of the Indigenous Media and Communications Industry
Australian Interactive Media Industry Association - the peak national industry body representing the Interactive Media and Digital Content sectors in Australia.
Australian Investor Relations Association - aims to advance the awareness of, and best practice in, Investor Relations in and thereby improve the relationship between listed entitites and the investment community
Australian Marketing Institute - the professional association for marketers
Australian Science Communicators - is a national association of more than 400 journalists, editors, engineers, educators, and communicators committed to the communication of science and technology
Australian Society for Technical Communication (NSW) - through personal interactions, and the formal and informal sharing of ideas and techniques, members have worked together to raise the profile of technical communication and promote the interests of its professional communicators
Fundraising Institute of Australia - is the association of professionals engaged in raising funds and support for philanthropic, not-for-profit or charitable organisations
Public Relations Institute of New Zealand - is the organisation created to promote public relations and serve the best interests of the people who practice it
Technical Communicators Association of New Zealand - provides networking opportunities, training courses and a biennial conference for information developers
The Australian and New Zealand Communication Association - the professional association for teachers and researchers in the diverse disciplines of communication
The Centre for Corporate Public Affairs - is membership-based and connects professionals working in government affairs, media and stakeholder relations, corporate social responsibility/corporate citizenship, issues management, internal communications and reputation management in Australia, Asia, New Zealand and across the world
Women in Information & Communication - an association designed to encourage women to enter the technology and communications industries and provide peer support for those in the industries


Arthur W. Page Society - is a select membership organization for senior public relations and corporate communications executives who seek to enrich and strengthen their profession
Association of Media Evaluation Companies - AMEC is an international trade organisation formed by the world's leading media evaluation companies
Global Alliance for Public Relations and Communication Management - consists of an alliance of associations and no individual members. The associations and their member practitioners aim to strengthen the influence of the public relations industry among our constituents around the world.
International Association of Business Communicators - (IABC) is a global network that provides the content, the credibility and the community to help communication professionals succeed in their careers
International Public Relations Association - IPRA consists of over 1,000 top-level professionals from nearly one hundred countries. It has extensive experience in sharing and promoting professional development, keeping in touch, sharing knowledge and growing professionally - together
The Association for Women in Communications - the one organization that recognizes the complex relationships that exist across communications disciplines
The Institute for Public Relations - focused on the science beneath the art of public relations
The International Communications Consultancy Organisation - (ICCO) is the umbrella organisation for more than 1000 agencies through their trade associations in 29 countries
The Reputation Institute - (RI) is a private research and consulting organisation that aims to advance knowledge about corporate reputations, their management, measurement and valuation


Institute of Public Relations of Singapore - The Institute's objective is to establish growth for Singapore’s PR industry through knowledge acquisition, networking, and exchanging of new ideas
Council of Public Relations Firms of Hong Kong - As Asia's hub for commerce and technology, Hong Kong continues to achieve dramatic expansion in its role as a regional leader. The public relations industry grows concurrently, and the cPRf brings consultancies together to establish standards, discuss issues affecting the industry, and to identify strategies for enhancing the professional reputation of public relations firms in Hong Kong.
Hong Kong Public Relations Professionals Association - is an independent body comprising public relations practitioners in Hong Kong. Its founding members include public relations professionals from the commercial and public sectors in Hong Kong, either working in-house or in consultancies.
Public Relations Consultants Association of Malaysia - is an independent, non-profit organisation representing public relations practitioners either working in-house or in consultancies.
Public Relations Association of India - Chennai Chapter of the Public Relations Society of India (PRSI), the apex organisation of India's PR professionals from chapters all over the country.
Azerbaijan Public Relations Association - to research challenges, best practices and perspectives in the field of Public Relations (PR) and promote PR in public administration, volunteer and business sectors in the Republic of Azerbaijan.


European Public Relations Confederation - the umbrella organisation of national and professional PR associations all over Europe
Chartered Institute of Public Relations - CIPR exists to set the highest standards of professionalism and integrity within the public relations profession, with over 8000 members from all sectors of the industry, the CIPR is the largest public relations institute in Europe
Public Relations Institute of Ireland - PRII is the professional association representing over 1000 communication professionals and students in Ireland
European Public Relations Education and Research Association - Is an autonomous organisation that aims at stimulating and promoting the knowledge and practice of public relations education and research in Europe. EUPRERA has direct and intensive contacts with the most prominent practitioners of each country of Europe
Federazione Relazioni Pubbliche Italiana - Italian Federation of Public Relations

Middle East

Middle East Public Relations Association - is a non-profit organisation that represents the interests of the Middle East public relations industry


Washington Women in Public Relations (WWPR) - is a professional organization for women in the public relations field. Their primary goals are to provide professional development and networking opportunities to PR professionals and to help advance the profession
Accuracy In Media - is a non-profit, grassroots citizens watchdog of the news media that critiques botched and bungled news stories and sets the record straight on important issues that have received slanted coverage
Canadian Public Relations Society - represents more than 1,600 public relations practitioners and 16 local Member Societies across . It aims to be the Society that champions best practices, promotes understanding of the value of effective communication, provides value to its members and is dedicated to their development.
Council of Public Relations Firms (USA) - aims to advance the business of public relations by building its value as a strategic business tool, setting industry standards, helping member firms manage successful and profitable businesses, and promoting the benefits of a career in public relations
National Association of Government Communicators (USA) - (NAGC) is a national not-for-profit professional network of federal, state and local government employees who disseminate information within and outside government
National School Public Relations Association - has been providing school communication training and services to school leaders throughout the , , and the U.S. Dependent Schools worldwide
Public Affairs Council (USA) - provides unique information, training and other resources to support more than 500 member corporations, associations and consulting firms working together to enhance the value and professionalism of the public affairs practice, and to provide thoughtful leadership as corporate citizens
Public Relations Society of America - (incorporating the Public Relations Student Society of ) the world's largest organisation for public relations professionals - consisting of more than 28,000 professional and student members. It represents business and industry, counselling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and non-profit organisations
US National Investor Public Relations Institute - is an independent, non-profit, non-governmental organisation formed to promote investor relations through publications and seminars


Public Relations Institute of South Africa - represents senior practitioners and consultants as well as student members. It aims to deliver dynamic, value-added services to members and to ensure continued growth and professionalisation of the industry



Australian Communications and Media Authority - is responsible for the regulation of broadcasting, radiocommunications, telecommunications and online content


Educational Resources

The Commission on Public Relations Education - is composed of public relations educators and practitioners who represent 12 professional societies in public relations and related fields of communications


Corporate Social Responsibility

Australian Centre for Corporate Social Responsibility - CSR research, learning and strategy, helping corporations become more socially responsible by increasing their management capabilities for corporate social responsibility
Ethical Investment Association - membership organisation for professionals working in the area of Sustainable Responsible Investment in Australia and New Zealand
Good Company - connects skilled professionals with charitable organisations in need of pro bono assistance. It’s the most efficient way of matching those who’d like to help with those who need their skills
The Lowy Institute - an independent international policy think tank based in Sydney



Australian Conservation Foundation - is committed to inspiring people to achieve a healthy environment for all Australians
Ethical Investments Association - is a membership organisation for professionals working in the area of Sustainable Responsible Investment (SRI)
Green Fleet - is a non-profit organisation. Our program provides a simple way to reduce your car's impact on the environment. For $40 (tax deductible), Greenfleet will plant 17 native trees on your behalf.
Green Power - is a national accreditation program that sets stringent environmental and reporting standards for renewable energy products offered by electricity suppliers to households and businesses across



Association of Media Evaluation Companies - international trade organisation formed by leading media evaluation companies
Corporate Communications Institute - research driven educational centre in Corporate Communication
General PR Career Tips - tips from the Public Relations Society of America
I Want My Media - media news and resources
Journalist Express - designed to put all necessary information for journalists in one place
PR Web - press release distributor
The Museum of Public Relations - all about how ideas in history were developed and applied to successful PR programs
Pontifical Council for Social Communications - the Vatican press office - the Council is responsible for anything having to do with any means of communications: radio, advertising, television, print media, and the internet. Its mission is to use the instruments of social communication to proclaim the good news of salvation
HealthCareVox - Healthcare communications and marketing news and information
Carbon Planet