QLD Boardroom Lunch

The countdown is on to the Gold Coast 2018 Commonwealth Games. GC2018 will be the largest sporting event Australia will see this decade and the biggest sporting spectacular the Gold Coast has ever seen.

The communication opportunities and challenges are exciting and significant. How do you build excitement over a seven year period and sustain a sense of anticipation? How do all of the elements of the strategy work together to manage risk, maximise attendance, communicate logistical information and capture the attention of the world.

And what are the most pressing communication issues now that we are six months away and into ‘Games’ mode.

Join us for an exclusive boardroom lunch with Lara McKay, General Manager Communications and Marketing, Gold Coast 2018 Commonwealth Games Corporation to explore these questions and more.


Lara McKay joins the Gold Coast 2018 Commonwealth Games Corporation with 20 years experience as a Marketing and Communications specialist. Lara has developed multi-million dollar brand campaigns as well as managed significant crises and reputational risk for organisations in the government, health and higher education sectors.

Before joining GOLDOC, Lara held the position of Executive Director, Marketing and Communications at the University of Melbourne. While at the University, Lara led the development of a two year, category-breaking brand strategy and campaign which received multiple national and international awards.






CPD Points:

Thursday November 23, 2017

11.45am - 2.00pm

Alchemy Restaurant and Bar
Eagle Street Pier, Brisbane 4000

$110 - Members | $130 - Non-Members


Event Location: Alchemy Restaurant and Bar, Eagle Street Pier, Brisbane
Registrations Open: 26th Oct 17 12:00 AM
Registrations Close: 24th Nov 17 11:59 PM
Price: AU $ 130 (Inc. GST)
Places Available: 2