Are you demonstrating the true value of PR?
Upgrade to industry best practice in research, objectives, measurement and evaluation to improve your results, demonstrate success and show the worth of public relations in today’s increasingly evidence-based world.
The workshop covers the fundamentals of the PRIA’s Principles on Best Practice in Research, Measurement and Evaluation of Public Relations to upgrade and refresh participants’ knowledge and assist them to coach and direct others in these vital skills.
Today’s PR practitioner needs to know brand strategy in order to truly advise clients and employers.
Join us as we hear from Lowen Partridge, Brand Strategist (responsible for the brand strategy behind Cibo Espresso, Rossi Boots & Bernie Lewis) and Sarah Leo, General Manager – Brand Strategy & People at Openbook Howden. Lowen & Sarah will discuss their involvement in brand strategy, development and execution providing best practice examples through the real life case study of the Openbook Howden Print & Design rebrand project.