PRIA VIC Event | Measurement and Evaluation Workshop | LIMITED SPACES

Upgrade to industry best practice in research, objectives, measurement and evaluation to improve your results, demonstrate success and show the worth of public relations in today’s increasingly evidence-based world.

Packed with information, discussion and case studies, this one-day workshop with industry leader Carol Moore gives experienced practitioners fresh perspectives on how best to plan, track, adapt, measure, analyse and report on their communication campaigns.

Participants will be invited to challenge old habits, reassess core assumptions and consider more rigorous methodologies and systems to prove PR campaign success on multiple levels.

The workshop also covers the fundamentals of the PRIA’s Principles on Best Practice in Research, Measurement and Evaluation of Public Relations to upgrade and refresh participants’ knowledge and assist them to coach and direct others in these vital skills.

Key elements covered in the workshop include:

  • Looking critically at how, what, when and who we research
  • Developing strong communication objectives to provide clear direction, benchmark targets and enable robust evaluation
  • Measuring not only PR outputs but also outtakes, outcomes and contribution to organisational results
  • Embedding monitoring, measurement and evaluation into every stage of a campaign (and making it routine practice)
  • Analysing results to extract the insights and key learnings that management expect


ABOUT THE FACILITATOR

Carol Moore MPRIA is an award-winning senior public relations consultant and qualified trainer with extensive knowledge and experience of measurement and evaluation developed over almost 30 years. Carol is passionate about effective communication and the value of PR, enthusing participants in her popular PRIA and in-house workshops on measurement and evaluation, PR planning and communication strategy.

A founding member of the PRIA’s Measurement and Evaluation Committee, Carol received the 2016 PRIA National President’s Award for Advancements in Best Practice in recognition of her work developing the PRIA’s measurement and evaluation guidelines and educating members.

Carol is the principal of Sydney consultancy Moore Public Relations, which she founded in 2000 after 12 years with large consultancies. While she has a special interest in health and social issues communication and advocacy, her PR consulting and communication training experience spans a wide range of sectors, from healthcare and consumer goods to government, not-for-profit and business-to-business. Carol’s extensive expertise includes PR campaign strategy development and direction, management of complex communication projects, targeted media liaison, reputation building, issues management, internal communication and change communication.

COMPETENCIES ADDRESSED

Communication practice knowledge; Client knowledge; Sector knowledge; Client engagement; Audience insights; Campaign planning; Measurement and analytics; Oral communication; Listening.


EVENT DETAILS

Date: Monday 25 June 2018
Time:

08:45 hrs - Registrations Open
09:00 - 17:00 hrs - Workshop

Venue:

Karstens, 123 Queen Street, Melbourne

Cost: Members - $499
Non-members - $699
CPD Points: 8


PLEASE NOTE: There are strictly limited places available. Ensure you book as soon as possible to avoid disappointment.

Event Location: Karstens Melbourne
Registrations Open: 14th Jun 18 12:00 AM
Registrations Close: 24th Jun 18 11:00 PM
Price: AU $ 699 (Inc. GST)
Places Available: 5

Register