Award Winning Campaigns - Breakfast with Golden Target Award Winners

This is your opportunity to go behind the scenes and gain insights into the strategies behind some of last year’s Golden Target Awards most outstanding campaigns. How did the winners create and implement an effective campaign to communicate their client’s key messages to influence change?

Learn about what's different about the 2017 Golden Target Awards - new categories, revised judging criteria, new entry portal, and more. Hear from past winners on what they believed made their campaigns special and what they learnt from the experience.

This event will be held at the office of the winner of the 'National Campaign of the Year' Award at the 2016 National Golden Target Awards, which deservedly went to N2N and Touch Creative for their ‘Primary IVF: Increasing access to high quality, affordable IVF’ campaign.

Representatives from Haystac Communication and WE Buchan, both 2016 Golden Target Award winners in their own right, will also feature in the discussion and share their insights with those in attendance.

Get an edge on your 2017 Golden Target Award entry and register for this event today.


  • N2N (hopefully Ness) would talk on what it takes to deliver award winning work - drawing on experience from campaigns and being a judge
  • PRIA would outline new award set up, criteria, expectations, judging process, etc
  • Past winners would outline their campaigns/ entries, what they believed made them special, what they learnt from the experience. We will ask them to do a 8 min summary
  • A Q&A with the speakers - questions from audience - Moderated by Samara.


Tommy Holt
Head of Marketing & Communications (Medical Centres), Primary Health Care

Primary Health Care is an ASX-listed provider of GP, IVF, dental, pathology and radiology services, among others. They aim to provide a single home for all healthcare services in their 70+ centres across Australia, and help close to 2.5 million Australians to achieve their healthcare goals.

Tommy is a strategy expert who has created, communicated and grown the reputation of some of Australia's most recognised brands.

Gemma Hudson
General Manager and Director, WE Buchan

Gemma has worked in communications for over 15 years both in Sydney and London across a variety of sectors including health, corporate, consumer and technology. She has strong experience in strategy development, media relations, thought-leadership, social media, stakeholder relations and issues management.

On top of WE Buchan's 2016 Golden Target Awards achievements, Gemma was a finalist in the 2016 Women's Agenda Leadership Awards for the Emerging Leader in the Private Sector category.

Vanessa Liell
Group Chief Executive Officer, The Herd Agency (N2N Communications/Fuel Communications/Touch Creative)

Vanessa is a professional communicator with over 20 years' experience in corporate communication, brand & reputation, integrated creative campaigns and issues & risk management.

Currently, she leads one of Australia's largest and most awarded independent public relations and integrated communication groups and is the winner of B&T's 2016 Women in Media PR Leadership Award.

Under her leadership, N2N Communications, as part of The Herd Agency, has achieved consistent growth and industry success. This includes: Cannes PR Silver Lion, Holmes Report’s Australian Agency of the Year; PRIA’s Consultancy of the Year; Global Top 250 & 8th Fastest Growing Agencies.

Jason Carnew
National General Manager at Haystac

BWM Dentsu operates Haystac, a national creative consumer and brand PR agency with offices in Sydney, Melbourne, Brisbane and Perth.

Jason is responsible for the strategic direction of the business, financial performance and senior client relationships.

The BWM Dentsu PR businesses services clients wanting creatively-led brand campaigns, agile content, social campaigns and PR.



Tuesday 20 June 2017


7.30am to 9.00am




N2N Communications, 3/79 Commonwealth Street, Surry Hills NSW 2010

CPD Points


Terms & Conditions

Please read the PRIA Cancellation and Refund Policies and PRIA general event terms and conditions before registering.

PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA website to obtain the appropriate discount and to ensure continuing professional development points are tracked.

If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email Note that cash or credit card payment at an event is no longer available.

Event Location: N2N Communications
Registrations Open: 7th Mar 17 12:00 AM
Registrations Close: 20th Jun 17 11:59 PM


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