Junior Practitioner Summer School


Get your junior practitioners up to speed with the essential PR practice workplace skills - in minimum time. The Junior Practitioner Summer School is a series of online masterclasses, tools, templates and workplace practical activities covering critical areas, including:

  • Media Relations
    • Writing for the news media – writing copy, sourcing assets, copy editing skills
    • Building a media strategy – matching media channels with story angles
    • Pitching for success – who to, when to, what to pitch
  • Social media management
    • Platforms and their purpose in a business context
    • Building a content calendar – planning tools and templates
    • Content creation – copy and visuals that work
    • Reporting – what metrics matter and how to evaluate success
  • Idea generation
    • Cultivating a creative mindset
    • Brainstorming tools and techniques
    • Sources of inspiration
  • Project management skills
    • Tools and processes to keep campaigns on track, on time, on budget
    • WIPs explained
    • Financial management
  • Professional skills
    • Working as a team - and the critical role juniors play
    • Managing up, down and sideways- the things you need to know
    • Proactive career management and professional development

PRIA awards 10 professional development points to Summer School participants.

“It’s relevant, real-world training by people who work in the business every day, who practice public relations at a very high level for global brands,” said Naomi Parry, Director, Black Communications.

Ongoing collaboration with the industry at large keeps content updated, counsel fresh, and skills and tactics relevant to our ever-evolving workplace.


Summer School takes place online via the HSPR virtual classroom with all practical activities carried out in your workplace.

Course dates:

  • Sessions 1-5 | 4 – 18 December 2017
  • Sessions 5-10 | 15 January – 5 February 2018
  • Masterclasses takes place Mondays and Fridays, 12.30 to 1.30pm

Course includes:

  • 10 x online masterclasses held twice a week
  • 6 x workplace based practical activities – in confidence, in your workplace
  • Tried and tested tools and templates for all key skills areas

Course costs:

  • $1,350 for members
  • $1,499 for non-members
  • NB. Junior practitioners with less than one year’s experience can join PRIA for just $99, and benefit from member pricing

Contact PRIA Membership on (02) 8935 7702 or at membership@pria.com.au for more information on our $99 Introductory offer!

For more information please contact PRIA National on (02) 8935 7702 or info@pria.com.au

Event Location: HSPR, 257A Oxford St Paddington
Registrations Open: 1st Nov 17 12:00 PM
Registrations Close: 3rd Dec 17 5:00 PM
Price: AU $ 1499 (Inc. GST)


  • Event date has passed
  • Registrations are closed