Meet The Game Changers - seminar

It is getting harder and harder for communication professionals to disrupt, cut through and surprise. Digital, social and emerging platforms provide a huge opportunity for professionals in the communication industry. But are you and your clients or organisation thinking outside the box? What should you be doing to drive inspiring campaigns that affect real change? And who is helping set the bar for this kind of work?

Meet the Game Changers.

Four industry leaders who are doing things differently, turning the expected on its head, delivering spectacular work and super-charging their own careers in the process.

Join us for this special seminar and get inspired with advice (and examples) on creativity, innovation and the road to a successful communication career.



Our special guest speakers include:

Dejan Stojadinovic, NSW Police Force

Embracing new platforms, successful social strategy and going viral

Dejan Stojadinovic works in digital and social media at Australia's largest police organisation, the NSW Police Force. He is key player in a bold social media approach for police that has seen their Facebook audience grow more in the first six months of the year than the previous two years combined. Looking after a combined audience of over 1 million people, he will share some of the strategies he uses to leverage popular culture (and memes!) to engage a wider audience.


Alicia Doherty, Kelloggs

Changing the conversation with the soul of a start up

After studying Communications at Charles Sturt University, Alicia has spent the last 14 years of her career in both agency and in-house roles across two continents - the UK and Australia. After working for WWF helping set up and manage the Corporate Communications team in the UK, she returned home to Australia and took up a role as Senior Manager, Corporate Communications at Kellogg’s Australia and New Zealand with a focus on building love and trust for one of the world’s largest cereal companies.

Over the past two years Kelloggs has been tapping into & testing untraditional models of communications to engage and inspire the modern consumer of cereal. Alicia will share highlights from these campaigns and some key learnings that will inform their thinking moving forward.


Ryan Godfrey Johnson

Ryan Godfrey Johnson, AccorHotels

From stunts to success – why I’m part of a new breed of marketers

Ryan Godfrey Johnson is the 23 year old marketing young gun from Newcastle who made headlines at this year's Sydney Gay & Lesbian Mardi Gras when he transformed himself into a walking, talking interactive advertising campaign to boost his social media presence.

Graduating from the University of Newcastle with a Bachelor of Business and
Communication, Ryan currently works as the Brand & Marketing manager for
Alloggio and as a Marketing Executive for AccorHotels. He will share his thoughts on the importance of breaking the traditional marketing mould and tips for building a noteworthy career in the communications industry.



Samara Kitchener, House of Kitch Communications

Top tips for building innovative campaigns that drive change

Samara Kitchener is a multi-award winning strategic communication specialist with a passion for driving behaviour change, and bringing health and wellbeing issues to life.

With 15+ years of senior communication and engagement experience working across government, food and health sectors, Samara has deep expertise in integrated campaign planning and executing across paid, owned and earned channels. Samara works with clients such as NSW Health, NSW Office of Sport, Royal Australian Air Force, Primary Health Care and Amy’s Kitchen. Samara is currently NSW President of the Public Relations Institute of Australia and has also worked as an advisor to the World Health Organisation.

Hear her speak on why she started a purpose-based communications agency and her work in driving major sector wide change related to the award winning HIV Pop Up Testing initiative and IVF Australia campaign, among others.



Event Details

When: Tuesday 15th August 2017
Time: 6:30-8:30pm
Where: Gravity Co-Working
Level 13/50 Carrington Street, Sydney NSW 2000
Costs: PRIA Members - $50 | Non-members - $70



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If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email info@pria.com.au. Note that cash or credit card payment at an event is no longer available.

Event Location: Gravity Co-Working
Registrations Open: 13th Jul 17 12:00 AM
Registrations Close: 15th Aug 17 11:59 PM
Price: AU $ 70 (Inc. GST)

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