(Onsite) PRIA/HSPR PD: Cultivating a Creative Mindset - Guiding principles and practices of creative thinkers

Cultivating a Creative Mindset - Guiding principles and practices of creative thinkers

Delivered by Hausmann Group Strategy and Creative Director, Lex Deasley

Prepare to be challenged and inspired as Lex delivers an enthralling workshop on cultivating a creative mindset. During this three hour session, Lex will:

  • Cover the guiding principles of nurturing a creative mindset
  • Explore tactical processes for creative idea development
  • Highlight the role of research driven insights
  • Identify areas of exploration to discover new creative territories
  • Examine best-in-class case studies and identify key learnings
  • Demonstrate how we might apply best practice thinking
  • Help you to develop campaigns that speak to the hearts and minds of stakeholders, clients, communities and customers

Key takeouts from this session include bucket loads of inspiration plus practical tools and processes to apply to your next creative thinking challenge.

The session concludes with a facilitated Q&A session and group discussion to address questions, comments and quandaries from workshop attendees.


I was left totally inspired after Lex's session. We all were. Such great tips on where to find that creative spark! Thank you for a terrific session."

Birgit Schonafinger, RCG member, Fishbowl PR founder

"I loved it! Would you do it again?"

Alex Messina, PRIA, VIC President


Lex Deasley Creative Director, Hausmann Group Strategy

With over 18 years of experience in creative marketing communications, Lex’s career has seen him create both pioneering and award-winning work for some of the world’s most loved brands. An early proponent of psychological and behavioural models in communications planning, Lex has always put the audience firmly at the centre of his campaigns, asking the question, “how can we make their lives better?”. With in-house and agency experience on three different continents at companies such as Red Bull, Ogilvy and Exposure and clients such as Nike, Levi’s, P&G and CUB, he brings a wealth of diversity and experience.






CPD Points
Wednesday 14 February 2018

9:30am - 12:30pm

Onsite at HSPR, 257A Oxford St, Paddington NSW
to register to attend via webinar click here

Members $399 | Non-Members $449


Limited places available - Please book as soon as possible.

Terms & Conditions

Please read the PRIA Cancellation and Refund Policies and PRIA general event terms and conditions before registering.

PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA website to obtain the appropriate discount and to ensure continuing professional development points are tracked.

If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email info@pria.com.au. Note that cash or credit card payment at an event is no longer available.

Event Location: HSPR, 257A Oxford St Paddington
Registrations Open: 8th Dec 17 12:00 PM
Registrations Close: 13th Feb 18 5:00 PM
Price: AU $ 449 (Inc. GST)


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