PRIA PD: Social Media Content Creation & Management - for PR practitioners

In this practical hands-on workshop (available in-person or online), we will address the critical keys of successful content creation to meet communications objectives. We will guide you through the development of your own content strategy, conversation pillars, and evaluation measures using best practice tools and templates.

What we’ll cover

Key takeouts from this session include practical tools and templates to ensure your social media platforms showcase engaging and relevant content, including:

  • Critical factors of success for content creation
  • How to nail a content strategy
  • How to identify conversation pillars to engage and grow your audience
  • Choosing the right platform/s for your audience and message
  • Processes for managing content – when, where, what, when, who and how
  • Measuring impact – metrics that mean something and where to find them
  • Tried and tested templates for managing content flow and amplification

Practical activities

The session concludes with a hands-on practical session where attendees will develop a content calendar under the guidance of practicing experts.


Tools and templates included in the program:

  • Content strategy worksheet
  • Content checklist
  • Content calendar
  • Measurement report

To help answer these questions, a pre-workshop information sheet with useful research sources will be sent to delegates on registration.


Aidan Lynch
Social Media and Content Manager

With a career spanning nearly a decade in digital marketing and social media management, Aidan has worked on and in every aspect of social media execution across tech, health, FMCG, travel and sports industries. An avid photographer and designer, Aidan is an accomplished content creator and social strategist with a social first approach. He is currently working across multiple global brands.

Corrine Chiswick
Social Media Manager

Corrine is responsible for managing and executing the social media strategies of a range of FMCG and lifestyle clients including content and paid media. Prior to joining Hausmann, Corrine, a digital native, managed over 50 social media accounts for a range of SMEs at News Xtend, part of News Corp. Corrine’s skill set extends to the influencer space managing all aspects from advising clients on their influencer engagement strategies, to content co-creation opportunities and amplification.


Communications professionals keen to add best-in-class social media skills to their portfolio; government, NGOs, in-house and agency practitioners in internal, external and/or community relations roles wanting to upskill in social strategy development and best practice implementation processes.






CPD Points

Thursday 14 December 2017

9.30am - 12.30pm

Onsite at HSPR, 257A Oxford St, Paddington NSW
Online via the HSPR virtual classroom

Members $399 | Non-Members $449


Limited places available - Please book as soon as possible.

Terms & Conditions

Please read the PRIA Cancellation and Refund Policies and PRIA general event terms and conditions before registering.

PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA website to obtain the appropriate discount and to ensure continuing professional development points are tracked.

If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email Note that cash or credit card payment at an event is no longer available.

Event Location: HSPR, 257A Oxford St Paddington
Registrations Open: 1st Nov 17 12:00 PM
Registrations Close: 13th Dec 17 5:00 PM
Price: AU $ 449 (Inc. GST)
Places Available: 1


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