PRIA PD: Social Media Management for PR Practice - a practical workshop

As part of our commitment to providing regional communicators with professional development opportunities, it is possible to attend this workshop either in-person or online.

Delivered by Hausmann Group Head of Social and Content, Amaury Treguer

In this practical hands-on workshop, we will address the specific role and nuances social media plays in public relations campaigns. We will guide you through the development of a platform ecosystem, content strategy, paid media management, measurement and evaluation tools. In short, you'll learn how to win at social!

Key takeouts from this session include practical tools and templates to ensure your social ecosystem is set up for success. We will cover:

  • Mythbusting and top trends
  • How to design your own digital strategy (process and tips)
  • Critical questions to address when developing content strategy
  • Procedures and processes to manage content creation and flow
  • Building successful amplification strategies to ensure spend works harder
  • Best practice evaluation tools to demonstrate impact

The session concludes with a hands-on practical activity to develop a content strategy for your brand, organisation, campaign or cause.

PLEASE NOTE: We encourage all attendees to do some pre-session research to get the very most out of this experience. Please come armed with the below information:

  • Identify your social media objective/s - be clear about the role social plays in your marketing mix
  • Locate your audience online - what platforms are they using, which sites are they visiting, and why
  • Know the competitive landscape - what are your competitors' doing in the social space, what's working best for them

To help answer these questions, a pre-workshop information sheet with useful research sources will be sent to delegates on registration.


Amaury Treguer
Head of Social and Content at Hausmann Group

With over 10 years of combined marketing and communications experience on both agency and client sides, Amaury has proven through-the-line experience including TV, print, social media and digital. After launching a creative studio back in Paris working with brands like L'Oréal, Danone and EMI, Amaury is now focusing his efforts in creating and implementing digital strategies for clients such as Netflix, Roadshow Films, Jaguar, Sony, Nivea, Electrolux, P&G, Specsavers... In his 'dawntime', he's taking photos for his page Morning Bondi.



Communications professionals keen to add best-in-class social media skills to their portfolio; government, NGOs, in-house and agency practitioners in internal, external and/or community relations roles wanting to upskill in social strategy development and best practice implementation processes.


Date Wednesday, 30 August 2017

9.00am to 12.00pm


Onsite at HSPR, 257A Oxford St, Paddington, NSW
Online via the HSPR virtual classroom

Cost Members $399 | non-members $449
CPD Points 3

Limited places available: Please book as soon as possible as there are limited places available

Terms & Conditions

Please read the PRIA Cancellation and Refund Policies and PRIA general event terms and conditions before registering.

PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA website to obtain the appropriate discount and to ensure continuing professional development points are tracked.

If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email Note that cash or credit card payment at an event is no longer available.

Event Location: HSPR, 257A Oxford St Paddington
Registrations Open: 28th Jun 17 12:00 AM
Registrations Close: 28th Aug 17 11:59 PM
Price: AU $ 449 (Inc. GST)


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