PRIA Vivid Ideas Event: Shaping Hearts and Minds - Brand Purpose, Values and Aspirations

Special thanks to our Principal Sponsor:

Brands are increasingly standing for social issues. We are seeing an intersection between brand purpose, values, consumer aspiration and consumption. Consumers are demanding purposeful brands that stand for something bigger. They want to use their consumer dollar to make a real contribution to social issues or cultural change. Have values and social capital merged with consumerism, or is this the new way to make real change?

What shapes public opinion, drives aspiration, inspires change? How do organisations include aspirational positioning into their DNA, and what is needed to deliver on true brand purpose? How do we authentically communicate values based positioning, and what does it take to shape hearts and minds?

We have asked some of our brightest minds, aspirational brands, market disrupters and change agents to give us their insights into how they balance commercial interests, social issues and brand purpose to drive meaningful engagement and real change.



Date Tuesday 13 June 2017
Time 8.00am to 10.00am
Cost PRIA Members $59
Non-members $79

Museum of Contemporary Art (Harbourside Room)
140 George St, The Rocks NSW 2000

CPD Points 1

Please be sure to purchase your tickets early as seats are strictly limited and this event has sold out two years in a row.

Terms & Conditions

Please read the PRIA Cancellation and Refund Policies and PRIA general event terms and conditions before registering.

PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA website to obtain the appropriate discount and to ensure continuing professional development points are tracked.

If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email Note that cash or credit card payment at an event is no longer available.

Event Location: Harbourside Room, Level 6, MCA - Museum of Contemporary Art
Registrations Open: 7th Mar 17 12:00 AM
Registrations Close: 9th Jun 17 11:59 PM
Price: AU $ 79 (Inc. GST)
Places Available: 139