'A Date with Data': Driving campaign success through better data insights

A Date with Data

The Economist says that data is to this century, what oil was to the last one: a driver of growth and change and the world’s most valuable resource.

This new ‘fuel’ is doubling in size every two years. By 2020 the digital universe – the data we create annually - will reach 44 zettabytes; that’s about 57 times the number of every grain of sand, on every beach, on earth!

It’s an expanding universe of business opportunities, as we learn to use data in new ways.

As a PR professional, how can you leverage this new resource for campaign success?

How do you find and analyse the relevant data to uncover business, consumer and community insights and what should you do with this information to stand out from the crowd?

How can you help bring data from the back-office to the boardroom – providing your organisation or clients with rich information to inform decision-making and strategy?

Join us for ‘A Date with Data’ for drinks, canapés, presentations and Q&A with leading data predictions and insights experts:

Jenny Telford, Program Manager, Dissemination at the Australian Bureau of Statistics.

Tom Durick, Business Development Manager at DATA61, CSIRO - Australia’s leading data innovation group.

Jalpa Macmillan, Senior Manager at PwC Australia – customer, employee and stakeholder research and insights specialist.

Brad Moult, Head of Strategic Partnerships at Data Republic – creator of an innovative data exchange ecosystem.

What you’ll learn:

Jenny Telford, Program Manager, Dissemination (BAU and Projects) at the Australian Bureau of Statistics.

• Learn how the ABS is transforming itself to unleash the power of data and statistics for a better Australia.

• Find out how new access to administrative, transactional and other data is providing insights into matters of importance to Australians and is informing decision-making.

• Get insight into how the ABS packages and disseminates sought-after information for maximum media impact and interest.

• Learn about the ABS tools, information and insights available to you to leverage for your own campaigns.

Tom Durick, Business Development Manager at DATA61, CSIRO - Australia’s leading data innovation group

  • Find out how the CSIRO’s Data61 is leading Australia’s data-driven future – ensuring Australia is leading the world in change, not just responding to it.

  • Learn about the National Data Map and how you can leverage its data insights.

Jalpa Macmillan, Senior Manager at PwC Australia - customer, employee and stakeholder research and insights specialist.

• Learn what PR people can learn from Marketing people about leveraging data to develop deep customer and consumer insights.

• Understand how to use data to find out what drives and motivates people and leverage this for strategic PR planning.

• Discover how social media datasets are being used to effectively target audiences and capture their hearts and minds.

• Find out how to use data for the effective measurement of PR campaign success.

Brad Moult, Head of Strategic Partnerships at Data Republic.

• Learn about the types of useful data available to you such as Open Data from government, commercial data and 'second party' data.

• Find out how Data Republic provides safe data exchange and secure analytics.

• Learn how data is being released that might otherwise only exist in organisation’s data stores and how data is being democratised - more access for more organisations.

• Get insight into how data can lead to great business and social good outcomes and the Data Republic tools and insights available to you.

The Presentations will be followed by Q&A with the panel.

EVENT DETAILS

Date: Tuesday 6 March, 2018
Time: Drinks and canapés 5.30pm to 6.00pm, followed by presentations and panel Q&A. Concludes approx. 7.30pm
Location: Westpac Place, 275 Kent Street, Sydney (please bring photo ID for access and arrive early for security clearance)

Price: Members $65.00 | Non-members: $80.00

Registrations Open: 14th Feb 18 9:00 AM
Registrations Close: 4th Mar 18 6:00 PM
Price: AU $ 80

Register

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