All About Brand: Forget the bran flakes - join PRIA SA for a breakfast full of insights into brand strategy

Today’s PR practitioner needs to know brand strategy in order to truly advise clients and employers.

Join us as we hear from Lowen Partridge, Brand Strategist (responsible for the brand strategy behind Cibo Espresso, Rossi Boots & Bernie Lewis) and Sarah Leo, General Manager – Brand Strategy & People at Openbook Howden. Lowen & Sarah will discuss their involvement in brand strategy, development and execution providing best practice examples through the real life case study of the Openbook Howden Print & Design rebrand project. On the agenda:

  • Brand strategy
  • How to effectively manage a brand. Brand management for small and large organisations
  • Creating Honest brand engagement and developing the brand engagement platform
  • The role of visual communications, print in particular, in brand management


ABOUT THE SPEAKERS


Lowen Partridge
Founder & Principal Consultant, Peartree Brand Strategy

Beginning her career as a television reporter, Lowen held senior roles in communication consultancies and in-house marketing for a number of professional service organisations before establishing her own consultancy, Peartree Brand Strategy.

She has worked across most sectors including construction, finance, food and wine, health, retail, local government, manufacturing, tourism and professional services (legal, accounting, architecture and engineering). Family businesses make up almost half the client base requiring an appreciation of the needs and interacting dynamics of businesses that are owned and operated by multi-generational family members.

Clients include Rossi Boots, Bernie Lewis, Mossop Construction + Interiors, Gerard McCabe, Alfred James, KeyInvest and Cibo Espresso.

Lowen holds a Degree in Education from Flinders University, an MBA from the University of South Australia and a Graduate Diploma Wine Marketing from the same university. She is a graduate of the Australian Institute of Company Directors, is an Accredited Family Business Adviser and a Certified Practising Marketer.


Sarah Leo
General Manager - Brand, Strategy and People, Openbook Howden Print & Design

Sarah Leo has extensive experience in account management, project management, strategic planning, business development, marketing and customer service management. She is currently General Manager – Brand, Strategy and People at Openbook Howden Print & Design.

Sarah is tireless in her commitment to developing strong relationships with clients and maintaining exceptional customer service. She is passionate about driving continuous improvement through constant review of processes, client feedback and identification of innovative and cost-effective solutions to add value beyond the clients’ expectations.



WHO SHOULD ATTEND?

Mid-level PR and communication professionals who want to always stay one-step ahead.


EVENT DETAILS

Date Wednesday 17 May 2017
Time 7.30am for breakfast and networking, concluding at 9.30am
Cost PRIA Members $25
Non-members $30
Venue

Openbook Howden
2/14 Paul St, St Marys SA 5042

CPD Points 2


Terms & Conditions

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If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email info@pria.com.au. Note that cash or credit card payment at an event is no longer available.

Event Location: Openbook Howden
Registrations Open: 19th Apr 17 12:00 AM
Registrations Close: 15th May 17 11:59 PM
Price: AU $ 30 (Inc. GST)

Register

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