Whether you lead a Government Communications team or would like to influence its direction from within, PRIA ACT is pleased to invite you to an exclusive lunchtime event with global Government communications expert, and former Deputy Director of UK Government Communications, Sean Larkins.
Sean led a high-profile reform process for Government Communications in the UK and is the author of the just-released Leaders' Report. Spanning 40 countries, The Leaders’ Report finds that communication is under-utilised within government and outlines key challenges faced by government communicators around the world, including an underinvestment in professional development.
This is a unique opportunity for PRIA members and colleagues in the government sector, as well as those who work with government, to meet Sean and discuss his views on how government communications is changing.
Sean will share his tips for the Top 10 attributes of high performing government communications organisations, and actions we can take to prepare for the future.
And you’ll hear about a 2017 PRIA initiative which accelerates the professional development of people in Government.
Thursday 2 March 2017
Register by 23 February, including advising of dietary requirements on registration please
Spanning 40 countries, The Leaders’ Report explores how communications is currently being under-utilised within government. It outlines key challenges faced by government communicators around the world in effectively supporting policy delivery, including:
· Declining levels of trust and active drivers of disconnection with citizens
· Fractured audiences and lack of capability to personalise messaging
· Dominance of one-way conversations as less than a third see citizen engagement as a priority
· Lack in investment in capability leaving half of participants without the right tools and resources to do their job
· Insufficient use of communications as an essential part of policy development
Sean Larkins - Director of Consulting & Capability, WPP Government & Public Sector Practice
Sean Larkins is Director of Consulting & Capability in WPP's Government & Public Sector Practice. He helps government and public sector clients build their own internal capacity by focusing on organisation and change management; capability, training and performance; and leadership and innovation. Sean was previously Deputy Director of UK Government Communications where he led the reform of government communications on behalf of the Prime Minister's Office and Cabinet Office. He was also responsible for the professional development of nearly 4,000 government communicators. He has worked on public sector communications in Estonia, Latvia, Bosnia and Ukraine and outside of government for organisations including The Body Shop International.
PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA website to obtain the appropriate discount and to ensure continuing professional development points are tracked.
If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email firstname.lastname@example.org. Note that cash or credit card payment at an event is no longer available.
|Event Location:||The Commonwealth Club|
|Registrations Open:||3rd Feb 17 12:00 AM|
|Registrations Close:||27th Feb 17 12:00 AM|
|Price:||AU $ 80 (Inc. GST)|