PRIA Brings Creative and Engagement Learning to the Border

The Public Relations Institute of Australia is staging a significant event on the Victorian-NSW border to help bring its services closer to the regions!

The first regional PRIA event in Wodonga will offer great insights and opportunity for professional development in practice areas of stakeholder engagement and creative strategy.

It will take place in Wodonga on Wednesday, 29 March 2017.

As well as two presentations from experienced practitioners to update your skills, the event will provide a networking opportunity with your local peers. Alex Messina, the Victorian PRIA President, will also attend to greet attendees.

Embracing Engagement as a Communication Professional

Alistair King, Communication Manager, Victorian Curriculum and Assessment Authority

Alistair will reflect on the relationship and roles of communication and engagement, discuss the current state of stakeholder engagement and reflect on why it has become an essential adjunct to effective communication.

Cultivating Creativity

Lex Deasly, Creative and Strategy Director at Hausmann Group

Lex will cover the guiding principles of nurturing a creative mindset, explore tactical processes for creative idea development and recommend best practice for sole operators or small teams keen to develop campaigns that speak to the hearts and minds of stakeholders.


Alistair King has over 20 years’ experience managing communication and stakeholder relations in the Victorian Government in departments including Premier’s, Industry, Resources, Justice and Health. A committed communicator, Alistair became an ardent convert to engagement principles and practices while seeking to mitigate community outrage against a government program.

With over 18 years of experience in creative marketing communication, Lex Deasley's career has seen him create both pioneering and award-winning work for some of the world's most loved brands. An early proponent of psychological and behavioural models in communication planning, Lex has always put the audience firmly at the centre of his campaigns, asking the question, 'how can we make their lives better?'

With in-house and agency experience on three continents at companies such as Red Bull, Ogilvy and Exposure and clients such as Nike, Levi's, P&G and CUB, he brings a wealth of diversity and experience.


This session will be a valuable development and networking opportunity for all PR, communication, media and engagement practitioners in the Border and North East Victoria region.


Understanding of theories of communication and engagement and the implications of these in practice. Guiding principles of creativity and creative idea development. Best practice campaign development.


Date Wednesday 29 March 2017
Time 12.00pm to 3.00pm
Cost PRIA Members $55
Non-members $65
Lunch, tea and coffee will be provided.

La Maison Café; 40 Lincoln Causeway, Gateway Island, Wodonga

CPD Points 1.5


12.00pm: start

12.00pm – 12.30pm: introductions and lunch

12.30pm – 1.00pm: Embracing Community Engagement as a Communication Professional

1.00pm – 1.15pm: break

1.15pm – 2.30pm: Cultivating Creativity workshop

2.30pm – 3.00pm: networking

Terms & Conditions

Please read the PRIA Cancellation and Refund Policies and PRIA general event terms and conditions before registering.

PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA website to obtain the appropriate discount and to ensure continuing professional development points are tracked.

If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email Note that cash or credit card payment at an event is no longer available.

Event Location: La Maison Café
Registrations Open: 7th Mar 17 12:00 AM
Registrations Close: 31st Mar 17 11:59 PM
Price: AU $ 65 (Inc. GST)


  • Event date has passed
  • Registrations are closed