PRIA NSW: 100% YOU: Why self-care is the key to success in PR and what to do about it

In 2017, the yearly CareerCast rankings revealed journalists, PRs and TV broadcasters all ranked within the 10 most stressful occupations.

We work in one of the most fast-moving, challenging, dynamic, exciting and progressive industries. Mental wellbeing is critical to the health of our people and the sustainability of our industry. Mental wellbeing starts with supporting each other, building resilience and confidence in ourselves and our teams, and building capacity in our leaders to manage sustainable and well-run businesses.

How do we keep ourselves and our colleagues well? What do agencies and management teams need to do to prevent staff burnout?

What can we all do about it?

This special evening event “100% You” will provide insights and tips from industry experts on developing positive mental health, communicating about mental health appropriately, avoiding burnout and guidance to drive personal and professional success.

Find out why self-care really is the key to success in PR and hear how both companies and individuals alike are beginning to think this way.

Our guest speakers include:

Talitha Cummins, Television and Radio Presenter

Put yourself first. What I learned about mental health working in television

Talitha Cummins is an established Australian Television and Radio Journalist, Speaker & MC. She was most recently the news presenter on WEEKEND SUNRISE alongside Andrew O’Keefe and Monique Wright and was a journalist at the Seven Network for 14 years. Talitha is a member of the working group for The Mindframe initiative. She can also heard co-hosting The Weekenders with Dan Ginnane on Triple M radio. She's a proud ambassador for the charity HELLO SUNDAY MORNING. It's an alcohol abstinence program committed to creating more awareness around alcohol dependence. Talitha gave up alcohol 5 years ago and shared her story on the ABC's Australian Story. Promoting positive mental health is something extremely close to her heart and she will be sharing her personal experiences with stress and workplace pressures in the media industry with our guests.

Dr Tim Sharp - aka “Dr Happy” – Psychologist, Author and Founder of The Happiness Institute

The stress phenomenon: How it affects your body, burnout and how to avoid it

Dr Sharp is at the forefront of the positive psychology movement in Australia. A sought after public speaker, best-selling author and regular on Australian and International TV, Dr Happy is widely regarded as a leader in mental health and the authority on all things happiness in Australia. With three degrees in psychology (including a PhD) and an impressive record as an academic, clinician and coach, Dr Happy is a passionate professional with a wealth of experience both on the field and in the media. Actively involved in research, education and practice, he is the founder and CHO (Chief Happiness Officer) of The Happiness Institute, Australia’s first and now largest organisation devoted solely to enhancing happiness in individuals, families and organisations.

Shiva Kumar, Head of Brand Marketing and Communications Australia & New Zealand, LinkedIn

Case study on LinkedIn’s #BringYourWholeSelf campaign

LinkedIn Shiva has over 15 years of experience in communications and marketing across Asia and Australia working in agencies and in-house. He currently leads LinkedIn’s brand marketing and communications efforts across Australia and New Zealand and has been working on the brand since its launch in Australia in 2010. In this role, he works closely with leadership and marketing to drive LinkedIn's brand and share its story with members and businesses. He is also responsible for advancing the organisation’s B2B communication and thought leadership programs across APAC including the #BringYourWholeSelf campaign.

Marc Bryant, Program Manager Suicide Prevention, Everymind

Considerations when communicating with the media around mental health and suicide

Marc leads the suicide prevention team at Everymind, which includes managing the national Mindframe education and training program, ensuring responsible and accurate portrayals of mental illness and suicide in the Australian mass communications. Mindframe was highlighted by the World Health Organisation in 2014 for improving Australian media reporting. Marc has worked in suicide prevention for Everymind for almost 10 years, but has been working in the media and communications environments for the past two decades. A former national/regional print journalist in the UK, Marc has also work in senior communications roles in the National Health Service (UK) and South Australia Department of Health (mental health reform). Marc is also a full PRIA member.

Katarina Farrell, Agency Lead, N2N Communications

Promoting positive mental health in agency life

Katarina Farrell is agency leader of N2N Communications, and leads a team of more than 30 communicators at Herd MSL’s corporate, government and B2B technology brand. Her focus is on growing the N2N brand, business and team through technically brilliant work, meaningful relationships and a vibrant culture. She’s passionate about all aspects of health, and finding ways to balance a fulfilling career with a brilliant life.

Our session will be moderated by:

Lucinda Attrill, Senior Consultant, Salt & Shein

Salt & Shein recruit the best corporate affairs & communication talent in Australia. With decades of experience and a deep knowledge and understanding of the local and international corporate affairs, marketing and communication markets the Salt & Shein team have insight into the reasons why communications professionals leave agencies, positions and the industry – with work-related stress a huge culprit.

Salt & Shein is proudly sponsoring the PRIA 100% YOU event.


Date: Tuesday 10th April, 2018

Times: 6:00pm for drinks and canapés. Presentations and Q&A 6:30pm to 8.30pm

Venue: N2N Communications, 79 Commonwealth Street, Surry Hills 2010


(including drinks and canapés on arrival):
Members $65
Non Members $80

Event Location: N2N Communications
Registrations Open: 26th Mar 18 9:00 AM
Registrations Close: 10th Apr 18 9:00 AM
Price: AU $ 80


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