PRIA PD: Communicating the Bottom Line - Your Pass to the Executive Floor

An introduction to financial and business communication

  • Do you have the confidence and capability to earn your place as a strategic communications advisor to the Executive Team and CEO?
  • Do you want to understand what makes a modern business function?
  • Join this MasterClass for your passport to the Executive Floor

Advance your career by learning from the experiences of Australia’s top business leaders and communicators where the emphasis is on real examples from major companies.

Join this MasterClass and gain insights and expertise from those who have been involved in many of Australia’s most high profile business issues. Don’t miss the opportunity to boost your career prospects and capability as a strategic communicator.

Get ahead of the challenges - company mergers, restructures, closures and controversy involving high profile CEOs seem to be in the media every day. Dealing effectively with these issues and managing company reputation will be the hallmark of corporate communication in 2017. This is a rare opportunity to join a workshop and learn from leaders who have first-hand experience of what it takes for communicators to play a valuable strategic role in the nation’s business enterprises.

Your ability to communicate the bottom line is vital to achieving success at this level.

Learn from leading speakers:


What do today’s CEOs expect from their communication advisers? Sue Morphet, leading business executive and adviser to the retail sector, former chair of Manufacturing Australia, and former CEO of Pacific Brands (2008 – 2013) whose current directorships include Fisher & Paykel Ltd, Noni B. Ltd and Asaleo Care Ltd.

At the Board Room table. Understanding company and board structures; the Board/Management relationship including what the Board Chairpersons expect from Corporate Communication and the AGM and Annual Report. Janice Van Reyk, highly respected non-executive director on the Boards of leading companies, and has held senior roles at BHP, Orica and a Leadership Victoria Fellow.

On the frontline of a listed company. Mergers, acquisitions and company announcements. Drawing on experience from transactions involving leading companies; what you need to know to be among equals. Stephen Woodhill, a leading consultant who has worked in senior roles at Metcash, Channel 9, Transfield, Optus and ASIC.

Why regulators matter to business and what it means for communicators. The impact of regulation affects the commercial landscape from supermarket power, foreign investment, to financial products and competitive issues. Why communicators in listed companies must understand the regulators. Matthew Abbott, Senior Executive Leader, ASIC, whose career includes financial journalism, working as a political adviser and senior roles at the Westfield Group.

Issues facing Business - governance, a changing media landscape and shareholder expectations. Why shareholder campaigns develop and how they can challenge Boards and Companies. Stephen Mayne, principal of The Mayne Report, founder of, former City of Melbourne councillor, regular business commentator, and share market activist.

From Dreamworld to nightmare. How a crisis can crunch company reputation. Why a crisis can hit the bottom line, and the implications for corporate communicators. David Hawkins, one of Australia’s most awarded issues and crisis practitioners.

Q&A All sessions will include opportunities for Q&A held under Chatham House Rule to encourage open discussion on sensitive issues*

The final reckoning: Join in our Q&A panel session

Your opportunity to join the debate with our expert panel, to understand what really matters in business communication and why.

Networking lunch: Join your colleagues and the speakers for a light lunch and opportunity to network and meet the speakers over a sandwich.

Your MC will be Gareth Lloyd whose track record includes managing mergers and restructures for international energy companies, crisis and issue management, as well as senior roles in the BBC.

Don’t miss your opportunity to build your career by attending this MasterClass and learning from leaders who have successfully managed some of the most challenging business issues.


Venue: Stamford Plaza, 111 Little Collins Street, Melbourne VIC 3000

Date: Wednesday 1 March 2017

Time: 8.00am for 8.15am start. Finish with lunch at 1.15pm

Cost: Members $250, Non-Members $350

CPD Points: 4

Limited places available: Please book as soon as possible as there are limited places available.

* When a meeting is held under the Chatham House Rule participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.

Terms & Conditions

Please read the PRIA Cancellation and Refund Policies and PRIA general event terms and conditions before registering.

PRIA event tickets can only be purchased online via credit card payment in advance. Members are required to log into PRIA website to obtain the appropriate discount and to ensure continuing professional development points are tracked.

If you wish to purchase group (more than five) event tickets and require direct deposit details please call (02) 9331 3346 or email Note that cash or credit card payment at an event is no longer available.

Registrations Open: 24th Nov 16 12:00 AM
Registrations Close: 28th Feb 17 11:59 PM
Price: AU $ 350 (Inc. GST)
Places Available: 21


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