PRIA PD: From Press Passes to Public Relations Consultancy

Are you a journalist looking for a career change?

The Registered Consulting Group is holding a full-day workshop for journalists considering their next career move.

With the changing Australian media landscape, and the growth of the public relations industry, opportunities are expanding for journalists who wish to work in corporate communications and public relations.

This all-day event will provide a realistic lens on a career in PR and communication, and help you to see how your experience and skills can transfer to the exciting world of PR consultancy.

Join us to explore the consulting sector with a panel that comprises consultancy CEOs and ex-journalists who have already transitioned as they dissect case studies and discuss topics including:

  • The myths and realities of transitioning across to PR
  • What CEOs are looking for in their consultants
  • The spectrum of typical assignments
  • Different client-engagement models
  • Choosing clients and the role of ethics in PR
  • The changing industry landscape.

(More to be announced)

Jenny Muir
General Manager & Chief Counsel
Primary Communication

As Chief Counsel at Primary Communication, Jenny identifies and manages critical stakeholder and government relationships for clients, as well as their ongoing programs and campaigns. Her career across media, public relations, major events and political advocacy has afforded her deep knowledge and professional networks across a portfolio of social issues. Jenny is also the National President of the Public Relations Institute of Australia.

Susan Redden Makatoa
Division Director, Corporate
Temple Executive Search

Susan is one of Australia’s leading corporate communications practitioners with over 20 years’ industry experience providing advice to leaders across the business, government and not-for-profit sectors. At Temple, Susan focuses on finding outstanding candidates for our corporate clients and working with those clients to develop their team’s capabilities.

Ava Lawler
Managing Director
Weber Shandwick

Ava has spent over 27 years consulting with companies on how to liberate their potential through effective communications in Australia, as well as across Asia, Europe and South Africa. She began her career in Brisbane helping organisations such as the Australian Sugar Industry, Seppelt Wines and Telecom Australia (now Telstra) engage with consumers.

Vanessa Liell
Herd MSL

Vanessa is a professional communicator with over 20 years' experience in corporate communications, brand & reputation, integrated creative campaigns and issues & risk management. Currently, she leads one of Australia's largest and most awarded independent public relations and integrated communications groups and is the winner of B&T's 2016 Women in Media PR Leadership Award.

Frank Colletta

Frank has more than 25 years experience across media, communications and government relations - an award-winning journalist at Fairfax Newspapers, reporter/presenter with the Australian Radio Network, Sky News, Channel 10 and ABC, Director of Media & Communications for the NSW Government, energy industry and media trainer and consultant for the health, banking and finance sectors.






CPD Points

Wednesday 6 September, 2017

9:30am - 5:00pm

Ogilvy Public Relations
Level 4, 30 Hickson Road
Millers Point NSW 2000

$350 Members & Non-Members


Event Location: Ogilvy PR
Registrations Open: 9th Aug 17 12:00 AM
Registrations Close: 7th Sep 17 11:59 PM
Price: AU $ 349 (Inc. GST)
Places Available: 30